POWERED BY - CommuteCon · 2018-01-26 · B. $10 Lyft Line credit C. Free Metro TAP card with free...
Transcript of POWERED BY - CommuteCon · 2018-01-26 · B. $10 Lyft Line credit C. Free Metro TAP card with free...
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POWERED BY
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RUSH
HOURS
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••••
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POWERED BY
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Scoop for Century City
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CONNECTIONS REIMAGINED
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Lyft Line Shared ride, affordable price
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40%of rides in communities around the country where Lyft Line is offered.
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Insert PM benefit bullets
2.3 miles or 5-8 minutes by Lyft Line
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DO GOOD, GET GOOD BACK
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HERE’S HOW IT WORKS.
CONNECT COMMUTE COLLECT
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COLLECT
Ten (10) Non-SOV trips in a month and earn:
A. $5 Scoop creditB. $10 Lyft Line credit C. Free Metro TAP card with free single
Metro fare, and $10 Lyft Line credit
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COLLECT
Each Non-SOV trips and win monthly drawings:
A. Chance to win 1 of 3 promo code of $100 Scoop or $100 Lyft Line via lottery system (1 trip = 1 lottery ticket)
B. Chance to win 1 of 4 gift cards ($200 total each month) via lottery system (1 trip = 1 lottery ticket)
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Phased Approach
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Phase 1 Marketing Strategy
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So much more to come.In the meantime, here are a few
Key Take Aways
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Life is not static.
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We need tech and humans!
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Data will change everything.