Power-Up Your PPC - Get Started With Audiences - BrightonSEO April 2017 - Arianne Donoghue
-
Upload
arianne-donoghue -
Category
Marketing
-
view
541 -
download
0
Transcript of Power-Up Your PPC - Get Started With Audiences - BrightonSEO April 2017 - Arianne Donoghue
Arianne Donoghueicelolly.com
Power-Up Your PPC – Get Started With Audiences@ariannedonoghuehttps://www.slideshare.net/ariannedonoghue/
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Custom Audience
• Upload email data
• Use pixel data to select users of site or certain pages
• Engaged page users –watched videos, filled in Lead Ads or interacted with page
Lookalike Audience
• Choose a Custom Audience, Pixel, or Page
• Specify how closely lookalikes match source
Saved Audience
• Choose from Facebook’s targeting
• Use this to combine Custom Audiences & Lookalikes
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
a a aa a aa a aa a a
aa a aa a a
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
All Visitors
Converters
Men
25-34 35-44 45-54
Women
25-34 35-44
Device
Interests
45-54
Non-Converters
Men
25-34 35-44 45-54
Women
25-34 35-44 45-54
All Visitors
Converters
Men
25-34 35-44 45-54
Women
25-34 35-44
Device
Interests
45-54
Non-Converters
Men
25-34 35-44 45-54
Women
25-34 35-44 45-54
• Sam Noble - A Mindset Shift: Thinking Beyond the Conversion #pubcon - https://www.koozai.com/blog/pay-per-click-ppc/mindset-shift-thinking-beyond-conversion-pubcon/
• Larry Kim – Increasing Brand Affinity in Search http://www.wordstream.com/blog/ws/2017/02/08/brand-affinity-marketing
• YouGov Profiles Lite: https://today.yougov.com/profileslite