Power shift: The future of technology and what it …SOA, Web2.0, and SaaS provide a new foundation...

Copyright copy 2008 Accenture All Rights Reserved

Power shift The future of technology and what it means for the enterprise

Paul DaughertyChief Technology Architectpaulrdaughertyaccenturecom

2Copyright copy 2008 Accenture All Rights Reserved

A lot happened in 2007

Market CapsApple $155BIBM $137BIntel $131B

WiiPS3

Xbox


Consumer innovations are raising the bar for business - ldquogidyrdquo ) versus ldquottswttsrdquo [(


A power shift from the technology to people


Yet most organizations still strugglewith the basics


High Performance IT CouncilSurvey of 500+ CIOrsquos

Top Drivers

bull Legacy

bull Errors

bull MampA

bull Growth

bull Upfront issues

Running 30

Fixing 12

Enhancing 17

Integrating 10

Building 14

Testing 10

Deploying 10

Running 27

Fixing 12

Enhancing 17

Integrating 10

Building 16

Testing 10

Deploying 10

Running 24

Fixing 12

Enhancing 13

Integrating 12

Building 23

Testing 9

Deploying 7

Source Accenture High Performance IT Research


7

CIOrsquos First Priority Investors or Customers


As a Result Consumer amp Customer FacingSystems have Suffered

40

50

60

70

80

90

100

40 50 60 70 80 90 100

FampA

OpsHRDistCS

RampD SampM

Meet business needs

Mee

t tec

hnic

al n

eeds


9

Innovation allows High Performers to Increase The Gap

Percent of totalCUSTOMERinteractionsthat AREonline

Percent of totalSUPPLIERinteractionsthat AREonline

Percent of totalEMPLOYEEinteractionsthat AREonline

31 morecustomeronline transactions thanaverage performers

13 moresupplieronline transactions thanaverage performers

18 more employeeonline transactions thanaverage performers

52

33

53

34

20

22

High performersOverall


Power Shift8 Defining Trends

1 Cloud computing amp SaaS2 Systems Integration ndash Regular amp Lite3 Enterprise intelligence at scale4 Continuous access to people and content5 Social computing6 Explosion of user-generated content 7 Gradual industrialization of SW development8 Green computing

Accenture Technology Vision


SOA is a Set of Standards that Increase Modularity and Make the Modules Easier to Use


Organizations typically move through four distinct phases

Phase 1Organize and

strategize

Management buy-in and business

needs

SOA readiness assessment

Planning for SOA transformation

Phase 2Phase 3

InitialDeployment

ESB- Based Solution and SOA Platform

SOA isindustrialized

First SOA projects

Convert applications into

web-services

Composed services to create

business processes

Emphasis on strategic and

business services

Consolidation of processes and

services in creating an ESB

Service oriented design and

development using SOA tools

Services - fabric of business operations

Cross enterprise processes

Federation

Utility and services

infrastructure

Predictive IT

Business Insight

Near real time

Phase 4

Adoption of SOA Accenturersquos Four stage maturity model

Industry Is Stuck Here


The Fourth Wave SOA

bull Online Transaction Processing (1980s)

bull Need to automate repetitive business transactions within departments

Wave Drivers Value

bull ClientServer (1990s)

bull Business Process Re-engineeringbull Enterprise Resource Planningbull Personal Productivity

bull Netcentric(2000)

bull Connect to the customer customer self service

bull eCommerce

bull SOA () bull Process-Centric Enterprisebull Consumer-drivenbull ldquoAgilityrdquo


Software as a Service (SaaS) offerings based on SOA architectures are disrupting Enterprise SW

Business process as a service

Runtime-Platform-as-a-Service

Application-as-a-Service

Integration-as-a-service

Development-Platform-

as-a-service

Infrastructure-as-a-Service

SalesforcecomSalesforcecomCitigroupDeutsche BankSprintMerrill Lynch


SOA Web20 and SaaS provide a new foundation for enterprise applications

User Interaction

Business Services

Collaboration

SAAS BusinessCollaboration

My services are usable

(Ajax Flash)

My services are defined

and exposed (WSDL REST)

Communities use services and

interact generating value

(Wikis Blogs)


Open Source is Changing the Dynamics in the Enterprise SW industry

bull Open Source Communities

bull For-profit companies

bull Foundations funded by traditional software companies

CRM Software Office Email MobileReporting amp Business

Intelligence

Content Management Relational Databases Framework amp Tools

Infrastructure Linux Portals Application Servers Search Engines


New Approaches for Industrializingthe Software Development Lifecycle

BusinessRequirements

System Requirements

FunctionalDesign

TechnicalDesign

AcceptanceTesting

SystemTesting

IntegrationTesting

UnitTesting

Deg

ree

of A

bstr

actio

nC

ompu

tatio

nal

Func

tiona

l

Degree of RealizationIntent Reality

Coding

V-Model of Software

Model Driven DevelopmentDomain Specific Languages

Agile MethodsSOA SaaS


Power Shift Questions to consider

bull Is your company a High Performerbull Are you positioned for the shift to consumer-driven ITbull What level of innovation is appropriate and how do you

accomplish itbull How well does your Company understand its Business

Processesbull How do you take IT from a ldquoCraftrdquo to ldquoEngineeringrdquobull Flexibility Matters - How dynamic is your Architecture


paulrdaughertyaccenturecom





The Fourth Wave SOA







A lot happened in 2007

Market CapsApple $155BIBM $137BIntel $131B

WiiPS3

Xbox









Top Drivers

bull Legacy

bull Errors

bull MampA

bull Growth

bull Upfront issues

Running 30

Fixing 12

Enhancing 17

Integrating 10

Building 14

Testing 10

Deploying 10

Running 27

Fixing 12

Enhancing 17

Integrating 10

Building 16

Testing 10

Deploying 10

Running 24

Fixing 12

Enhancing 13

Integrating 12

Building 23

Testing 9

Deploying 7



7




40

50

60

70

80

90

100

40 50 60 70 80 90 100

FampA

OpsHRDistCS

RampD SampM

Meet business needs

Mee

t tec

hnic

al n

eeds


9








52

33

53

34

20

22










Phase 1Organize and

strategize


needs



Phase 2Phase 3

InitialDeployment



First SOA projects


web-services


business processes


business services







Federation


infrastructure

Predictive IT

Business Insight

Near real time

Phase 4




The Fourth Wave SOA



Wave Drivers Value





bull eCommerce









as-a-service





User Interaction

Business Services

Collaboration



(Ajax Flash)





(Wikis Blogs)







Intelligence






System Requirements

FunctionalDesign

TechnicalDesign

AcceptanceTesting

SystemTesting

IntegrationTesting

UnitTesting

Deg

ree

of A

bstr

actio

nC

ompu

tatio

nal

Func

tiona

l


Coding

V-Model of Software














The Fourth Wave SOA














Top Drivers

bull Legacy

bull Errors

bull MampA

bull Growth

bull Upfront issues

Running 30

Fixing 12

Enhancing 17

Integrating 10

Building 14

Testing 10

Deploying 10

Running 27

Fixing 12

Enhancing 17

Integrating 10

Building 16

Testing 10

Deploying 10

Running 24

Fixing 12

Enhancing 13

Integrating 12

Building 23

Testing 9

Deploying 7



7




40

50

60

70

80

90

100

40 50 60 70 80 90 100

FampA

OpsHRDistCS

RampD SampM

Meet business needs

Mee

t tec

hnic

al n

eeds


9








52

33

53

34

20

22










Phase 1Organize and

strategize


needs



Phase 2Phase 3

InitialDeployment



First SOA projects


web-services


business processes


business services







Federation


infrastructure

Predictive IT

Business Insight

Near real time

Phase 4




The Fourth Wave SOA



Wave Drivers Value





bull eCommerce









as-a-service





User Interaction

Business Services

Collaboration



(Ajax Flash)





(Wikis Blogs)







Intelligence






System Requirements

FunctionalDesign

TechnicalDesign

AcceptanceTesting

SystemTesting

IntegrationTesting

UnitTesting

Deg

ree

of A

bstr

actio

nC

ompu

tatio

nal

Func

tiona

l


Coding

V-Model of Software














The Fourth Wave SOA







7




40

50

60

70

80

90

100

40 50 60 70 80 90 100

FampA

OpsHRDistCS

RampD SampM

Meet business needs

Mee

t tec

hnic

al n

eeds


9








52

33

53

34

20

22










Phase 1Organize and

strategize


needs



Phase 2Phase 3

InitialDeployment



First SOA projects


web-services


business processes


business services







Federation


infrastructure

Predictive IT

Business Insight

Near real time

Phase 4




The Fourth Wave SOA



Wave Drivers Value





bull eCommerce









as-a-service





User Interaction

Business Services

Collaboration



(Ajax Flash)





(Wikis Blogs)







Intelligence






System Requirements

FunctionalDesign

TechnicalDesign

AcceptanceTesting

SystemTesting

IntegrationTesting

UnitTesting

Deg

ree

of A

bstr

actio

nC

ompu

tatio

nal

Func

tiona

l


Coding

V-Model of Software














The Fourth Wave SOA








40

50

60

70

80

90

100

40 50 60 70 80 90 100

FampA

OpsHRDistCS

RampD SampM

Meet business needs

Mee

t tec

hnic

al n

eeds


9








52

33

53

34

20

22










Phase 1Organize and

strategize


needs



Phase 2Phase 3

InitialDeployment



First SOA projects


web-services


business processes


business services







Federation


infrastructure

Predictive IT

Business Insight

Near real time

Phase 4




The Fourth Wave SOA



Wave Drivers Value





bull eCommerce









as-a-service





User Interaction

Business Services

Collaboration



(Ajax Flash)





(Wikis Blogs)







Intelligence






System Requirements

FunctionalDesign

TechnicalDesign

AcceptanceTesting

SystemTesting

IntegrationTesting

UnitTesting

Deg

ree

of A

bstr

actio

nC

ompu

tatio

nal

Func

tiona

l


Coding

V-Model of Software














The Fourth Wave SOA







9








52

33

53

34

20

22










Phase 1Organize and

strategize


needs



Phase 2Phase 3

InitialDeployment



First SOA projects


web-services


business processes


business services







Federation


infrastructure

Predictive IT

Business Insight

Near real time

Phase 4




The Fourth Wave SOA



Wave Drivers Value





bull eCommerce









as-a-service





User Interaction

Business Services

Collaboration



(Ajax Flash)





(Wikis Blogs)







Intelligence






System Requirements

FunctionalDesign

TechnicalDesign

AcceptanceTesting

SystemTesting

IntegrationTesting

UnitTesting

Deg

ree

of A

bstr

actio

nC

ompu

tatio

nal

Func

tiona

l


Coding

V-Model of Software














The Fourth Wave SOA














Phase 1Organize and

strategize


needs



Phase 2Phase 3

InitialDeployment



First SOA projects


web-services


business processes


business services







Federation


infrastructure

Predictive IT

Business Insight

Near real time

Phase 4




The Fourth Wave SOA



Wave Drivers Value





bull eCommerce









as-a-service





User Interaction

Business Services

Collaboration



(Ajax Flash)





(Wikis Blogs)







Intelligence






System Requirements

FunctionalDesign

TechnicalDesign

AcceptanceTesting

SystemTesting

IntegrationTesting

UnitTesting

Deg

ree

of A

bstr

actio

nC

ompu

tatio

nal

Func

tiona

l


Coding

V-Model of Software














The Fourth Wave SOA







The Fourth Wave SOA



Wave Drivers Value





bull eCommerce









as-a-service





User Interaction

Business Services

Collaboration



(Ajax Flash)





(Wikis Blogs)







Intelligence






System Requirements

FunctionalDesign

TechnicalDesign

AcceptanceTesting

SystemTesting

IntegrationTesting

UnitTesting

Deg

ree

of A

bstr

actio

nC

ompu

tatio

nal

Func

tiona

l


Coding

V-Model of Software














The Fourth Wave SOA













as-a-service





User Interaction

Business Services

Collaboration



(Ajax Flash)





(Wikis Blogs)







Intelligence






System Requirements

FunctionalDesign

TechnicalDesign

AcceptanceTesting

SystemTesting

IntegrationTesting

UnitTesting

Deg

ree

of A

bstr

actio

nC

ompu

tatio

nal

Func

tiona

l


Coding

V-Model of Software














The Fourth Wave SOA








User Interaction

Business Services

Collaboration



(Ajax Flash)





(Wikis Blogs)







Intelligence






System Requirements

FunctionalDesign

TechnicalDesign

AcceptanceTesting

SystemTesting

IntegrationTesting

UnitTesting

Deg

ree

of A

bstr

actio

nC

ompu

tatio

nal

Func

tiona

l


Coding

V-Model of Software














The Fourth Wave SOA












Intelligence






System Requirements

FunctionalDesign

TechnicalDesign

AcceptanceTesting

SystemTesting

IntegrationTesting

UnitTesting

Deg

ree

of A

bstr

actio

nC

ompu

tatio

nal

Func

tiona

l


Coding

V-Model of Software














The Fourth Wave SOA









System Requirements

FunctionalDesign

TechnicalDesign

AcceptanceTesting

SystemTesting

IntegrationTesting

UnitTesting

Deg

ree

of A

bstr

actio

nC

ompu

tatio

nal

Func

tiona

l


Coding

V-Model of Software














The Fourth Wave SOA

















The Fourth Wave SOA






Power shift: The future of technology and what it …SOA, Web2.0, and SaaS provide a new foundation...

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Transcript of Power shift: The future of technology and what it …SOA, Web2.0, and SaaS provide a new foundation...