Power scan PD 9500

HAND-HELD RuggedizedIntroducing the PD9500

family

May 2013

Stefano VassuraProduct Marketing Manager

HAND HELD SCANNER 2012

A snapshot from the market

190M$

274M$

http://www.vdcresearch.com/


2D MKT growth




PD9500 – Setting a new standard in the 2D Imager

Market “macro” trends

• Increasing adoption of 2D codes

• Increasing interest on “Image based” applications

• 2D imagers versatility promote its use also for 1D applications

PowerScan PD9500 - Highlights

Technological & Design innovation

Design and Materials Technology Liquid Lens


• A new Intuitive Aiming System

• Motionix™ Motion Sensing Technology• The aimer is automatically activated

by movement

• 3GL™: Reliable Feedback in any condition


‘White Light’ Illumination LEDs• Better performance on low

contrast codes• Better performance on reflective

surfaces• More similar ti ambient light with

reduced ‘flash’ effect• Less annoying and disturbing the

user

In-Field replaceable window

Ergonomics:is a discipline focused on delivering products and

activities comfortable and efficient for the user.


• Handle shape

• Balanced weight

• White “pulsed” light

• Intuitive “frame” aimer

• 3GL™

• Motionix™

PowerScan PD9500 Ergonomics / Sales argument


Environmental and Ruggedness Particulate and

Water Sealing: IP65

Tested to exceed 50 drops from 2.0 m / 6.6 ft

Operating temperature:

-20 to 50 °C / -4 to 122 º F

‘In field’ replaceable window

10 million hits trigger

Storage / Transport temperature: -40 to 70 °C / -40 to 158 °F

Tested hard…...….for a hard life

PowerScan PD9500 – product positioningRelationship with current 8500 family • Better performance, similar price

positioning

• HP model target: STD-HD-WA “all in one”

• Standard model target: best price/performance compromise for medium/low resolution codes

• Additional model: DPM

PowerScan PD9500 – value proposition

Targets:

Gain market share in the 2D market

Gain part of the market to standard laser

Explore the DPM market opportunities


Strategy:

High quality/High performance products

Unique/distinctive features

multiple models to “encircle” competition


Tactics:

Aggressive pricing Vs Competition

Similar pricing Vs Laser: be a real alternative to laser

“vertical” promotions

Trade-in/Replacement campaign Vs laser

Manufacturing/Shop Floor – Key selling factors

Target applications• Component Traceability• Quality Control• Time and Cost Analysis• In-line Inventory• Numeric Control Machines Set-up

Winning Points:• Omnidirectional reading for both1D and 2D applications• Wide depth-of-field comparable to standard laser

scanners• High Density and Long Range features available in the

same imager• Direct Part Marking (DPM) model available• Robustness and high environmental sealing (IP65)• Datalogic’s 3 Green Lights (3GL™) and loud beeper for

good-read feedback

Main sub-segments:• Automotive (Cars, Motorcycles, Vans,

Truck Manufacturers and related OEM suppliers)

• Food and Beverage• Furniture• Machinery, Equipment and Home

Appliances• Chemicals• Electronics and Computers• Fashion, Clothing and Accessories


Warehouse and Logistics – Key selling factors

Main sub-segments:• Freight Transport• Courier• Air Transport• Cargo Handling• Postal Services

Target applications• Picking/ Put-away• Shipping/Receiving• Order Processing• Parcel Preparation• Pallet Tracking• In/Out Parcel Sorting• Conveyor End-of-line• Automatic Sorting Systems Backup

Winning Points:• Image capture• One or more codes in one shot• Wide angle optic to capture wide codes and big labels• Intuitive aiming system• Snappy reading• Ergonomics to reduce fatigue in long shift• Green Spot and 3GL (3 green lights) for noisy

environment


Focus on DPM - Technology Trend

CAGR = 18%

DPM marking is already a reality in vertical industries Automotive Aerospatiale Rail/Navy Electronics Mechanical in general

Specialized market: Lower price pressure Currently customers accept to have “very”

specialized product (i.e. poor performance on standard labels) but the trend is to go toward multi-purpose scanners

Reading performance focused on code reading (image capture is still very marginal)

Good performance is a must

Focus on DPM - Market Highlights

DPM Technologies

LASER MARKING

DOT PEENING

INK JET

PowerScan PD9500-DPM - Highlights Standard optic (no liquid lens) High Density focus setting (optimal reading

distance @ 4 cm) Standard illumination System Target: cover about 80% of DPM applications

Specialized optic including 4 illumination types

Short distance reading (0 – 5 cm)

Target: cover the remaining 20% of DPM applications

PowerScan PD8500-DPM - Highlights

DARK FIELD RED DOME BLUEDOME

Adaptive Multi-Lighting configuration

The last successulf configuration is prioritized at the next reading

Improve the reading speed and increase productivity

QUASI WHITE DOME- ADV MODE



• 0 – 5 cm ( 0 – 2 in)• Perpendicular to the surface

Too Far Away Off Axis to Target

PD9530-DPM /PD8590-DPM – product positioning

Mission

• Explore DPM market

• PD9530-DPM: cost effective solution able to cover most of the application at a very aggressive price

• PD8590-DPM: highly specialized model aligned to the stronger competitor positioning

A snapshot from the market




Warehouse - Logistics - Distribution Centers

“On Foot” Applications: Shipping and receiving document

management Pack – Unpack Put away – Picking Inventory Sorting

“On Vehicle” Applications: Pallets moving/management

Logistics - Postal / Mail Courier Services

Parcel management: Incoming/Outcoming Tracking Sorting

Front Office/Document Handling: Assured/Registered letters Point-of-sale support for retail

applications Automated bill payment

Transportation – Mass Transit

Check-in / Access Control / Boarding

Baggage tracking and sorting

Self-service ticketing terminals

Kiosk and automated services

Choosing the Right Solution

Warehouse - Logistics - Distribution CentersPostal / Mail Courier Services

PowerScan™ 8500/9500 Series

“ON-FOOT“ APPLICATIONS• Shipping and receiving

document management• Pack – unpack• Put away – Picking• Inventory• Tracking• Sorting

PowerScan™ 7100 Series

1D

2D

• “High Speed” reading applications (thousands of codes to be read in short shifts)

• Sorting centres• Logistic centres• Postal sorting/tracking

• Typically low resolution and “big - wide” codes

• Winning point• Snappiness• Reading DoF & FoV• Aiming system• Green Spot

Warehouse - Logistics - Distribution Centers

Reading feedback in any condition

IP65/IP64 sealing and wide temperature range – 2m drop shock resistance

PowerScan™ 8300 Series withAutoRange laser optic

“ON VEHICLE” applications

• Cross docking• Storing/Picking

Auto Range Optics; Corded or Cordless

Bluetooth 2.0 compliant; SPP or HID profile for maximum versatility

Dual position trigger for intuitive aiming




PowerScan™ 8500/9500 Series

1D and 2D code reading capability on any surface including mobile phones

Wide mobility – networking – two-way communication

Tool-free removable battery – full set of options for charging

Access control/ security gate


http://www.scanning.datalogic.com/e-catalog/images/RBP-PM80-LG.jpg




Gryphon™ GFS4100/GFS4400/GFE4400

Easily integrates into kiosks, price verifiers, vending machines and other automated equipment

Certification, Q&R processes, documentation and stability of specifications guarantee long-term performance and reliability

Provides a simple ‘plug-and-play’ bar code reading solution for system designers

Remote management tools to streamline operations, maintenance and support

• Kiosk• “Hands-free”

2D


Manufacturing - Facing Tough Challenges

CHALLENGES

Accurate data entry

Data persistency: data available across the product life cycle

Processes and systems integration: provide end-to-end visibility across the supply chain and product life cycle

Data integration: Integrate data collected at different times and locations

DRIVERS OF THE MARKET

AGILITY: respond quickly to customer needs and market changes while still controlling costs andquality

TRACEABILITY: • Backward: Tracing back to the source (suppliers)• Forward: Tracing to the customer• Component : Tracing to a particular product

component• WIP and product tracking: Tracing where a product is

in the overall manufacturing process• Manufacturing process traceability: Tracing where in

a process an issue is occurring

Manufacturing applications

Shop Floor: Product Tracking/Work in Progress Part Usage traceability/Quality

control Labor tracking Line inventory management Automatic Machines set up

Warehousing Receiving Raw material stocking/picking Finish goods stocking/picking Packing Shipping

Manufacturing – Shop-Floor


IP65/IP64 sealing and wide temperature range – 2m drop shock resistance

Huge variety of code families and resolutions

Dual position trigger for intuitive aiming

• Work-in-progress• Line Inventory• Part tracking

Tethered

CordlessPowerScan 8000

PowerScan 7100

Wide mobility – networking – two-way communication – No interference with Wi-Fi


Industrial Product Portfolio Vs applications by key facts

PD9500/PM8500‘Area Imager’

PD7100/PBT7100‘Linear Imager’

• Standard and medium reading distance - High resolution/Wide angle all in one

• High speed reading• “Price sensitive” customers

• 1D and 2D omni-directional instinctive reading

• Ergonomics and design• STAR Radio pluses• Display and 3 keys model• Interactive applications

Short/Medium

reading Range

PD8300/PM8300‘Linear Laser’

• From contact to 40 ft / 12 m reading distance

• Ergonomics and design• Laser ‘lovers’• STAR Radio pluses• BT model Direct interfacing

with VMT • Display and 3 keys model• Display and 16 keys model• Interactive applications

Medium/Long

reading Range

Omnidirecti

onal

& 2D reading

38

This presentation contains statements that are neither reported financial results nor other historical information. These statements are

forward-looking statements. These forward-looking statements rely on a number of assumptions and are subject to a number of risks and

uncertainties, many of which are outside the control of Datalogic S.p.A., that could cause actual results to differ materially from those

expressed in or implied by such statements, such as future market conditions, currency fluctuations, the behavior of other market

participants and the actions of governmental and state regulators

© 2013 Datalogic S.p.A. - All rights reserved. • Protected to the fullest extent under U.S. and international laws. • Copying, or altering of this

document is prohibited without express written consent from Datalogic S.p.A. Datalogic and the Datalogic logo are registered trademarks of

Datalogic S.p.A. in many countries, including the U.S.A. and the E.U. All other brand and product names may be trademarks of their

respective owners.

Thank You!

Datalogic ADC, Inc.959 Terry StreetEugene, Oregon USA

Tel. +1 541 683-5700Toll Free in the US: 1 800 695-5700Fax +1 541 345-7140

Power scan PD 9500

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