Power Point - Market Demand Computation
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Transcript of Power Point - Market Demand Computation
MARKET DEMAND COMPUTATION
MARKETING | TECHNICAL | FINANCIAL
TARGET MARKET
TM = CS + (KR x AG)
where:
TM = target market CS = college students from UP, AdMU and Miriam
College KR = residential population of pre-selected areas near
KatipunanAG = percentage of population between 15 to 24
MARKETING | TECHNICAL | FINANCIAL
Population and Growth Rate of Targeted Schools
School Population Growth Rate
AdMU – College Dept.
8,437 1.83%
Miriam College 3,982 1.22%
UP - Diliman 12, 959 2.03%
TOTAL 25,378
MARKETING | TECHNICAL | FINANCIAL
Population of Targeted Locality
Locality Population
Pansol 18,968
Teacher’s Village 25,643
Loyola Heights 15,344
Blue Ridge A& B 3,450
Xavierville 10,989
White Plains 2,010
TOTAL 76,404
MARKETING | TECHNICAL | FINANCIAL
Projected Population for the next five years
Year
Residential
Population
Age Of Between
15-24
CollegiatePopulatio
n
TargetMarket
2006 76,404 16,045 25,378 41,423
2007 77,871 16,353 25,844 42,197
2008 79,366 16,667 26,319 42,986
2009 80,890 16,987 26,803 43,790
2010 82,443 17,313 27,295 44,608
2011 84,026 17,645 27,797 45,442
MARKETING | TECHNICAL | FINANCIAL
MARKET DEMAND
MD = AMAR x TM x CR
where:
MD - market demandAMAR - adjusted market acceptability rateTM - target marketCR - consumption rate
MARKETING | TECHNICAL | FINANCIAL
MARKET DEMAND
AMAR = MAR x Conservative Rate
where:
MAR = number of willing to buy / sample size
AMAR = 81.91% x 95%
MARKETING | TECHNICAL | FINANCIAL
Market Demand Forecast
Year AMARTarget Market
Potential
Buyers
Consumption Rate
Annual Deman
d
Monthly Demand
2006
77.81%
41,423 32,231 4128,92
510,744
2007
77.81%
42,197 32,833 4131,33
410,944
2008
77.81%
42,986 33,447 4133,79
011,149
2009
77.81%
43,790 34,073 4136,29
211,358
2010
77.81%
44,608 34,709 4138,83
811,570
2011
77.81%
45,442 35,358 4141,43
411,786
MARKETING | TECHNICAL | FINANCIAL
MARKET SHARE
PantSaloon Ave. Monthly Production Capacity
Monthly Market demand
Market Share = 900 / 9422.99
9.55% Market Share