Power Point Art Theater
-
Upload
rose-osial -
Category
Documents
-
view
584 -
download
1
description
Transcript of Power Point Art Theater
Art Theater
The Art TheaterStrategic Plan
Meghan Clinnin, Brittany Deterding,Jennifer Janci, Rose Osial
Outline• Background• People• Strategy• Goals• Objectives• Technology & Implementation• Tracking• Further Recommendations• Overall Evaluation• References
Background• Downtown Champaign
• Locally owned/operated
• Opened in 1916
Why the Art Theater?• Minimal online presence• Getting the offline online
New Owner= New Opportunities
P.O.S.T. Analysis
People • UIUC Undergrads and Grads • Ages 18 – 26
People: Tech. Habits• Approximately 88.3% own laptops• 21.3 hrs/week doing online activities for school, work, recreation• 90.3% use social networking sites (Facebook, MySpace, etc.)
People: Tech. Habits38% of Generation Y has an
iPhone
Strategy• Increase overall brand awareness• Start the conversation• Increase online interaction [talking]• Connect existing customers with potential customer [energizing]
Goal: Talking
Goal: Energizing
Objectives: Current Technology• Increase number of visitors to thecuart.com by 50%• Increase Facebook fans to 1500 in 3 months
Objectives: New Technology
• Increase Twitter fans to 200 in 3 months• Increase YouTube channel views to 100 in 3 months• Increase number of visitors to blog by 50%• Increase amount of video responses to trailers to 2/video
Technology: Blog
• 25% of 18-29 report blogging
• Linked to website to increase
traffic
• Theater will update with
content
• Frequent updates
• Late Night
• Weekly movie schedules
Implementation: Blog
Tracking: Blog
Technology: Twitter
• 22% of the US population 18-24 uses
• Many follow companies
• Tweet about movie schedules
• Notify followers of new releases or
special offers
• Energizing
• Talking
Implementation: Twitter
Tracking: Twitter
Technology: YouTube
• 70% from USA
• Half over 20 years old
• Theater will upload trailers of all films: showing &
upcoming
• Video descriptions will provide information about
showings
• Option to like/dislike, comment & share the video
• Encourages word-of-mouth and sharing with friends
Implementation: YouTube
Tracking: YouTube
• Views• Ratings• Comments• Total channel views• Total upload views• Number of subscribers• Where visitors come from to view the video (built-in)
Recommendation: iPhone App
• Similar to Fandango - for The Art
Theater• Current and upcoming films•
View trailers from app (from YouTube)•
Can rate each film after viewing• Full
schedule for all upcoming films• links to
Facebook, Twitter, and YouTube
Recommendation: RSS Feed
• provide a feed with press releases about upcoming films• make post on Sundays about upcoming week’s schedule• press releases about special events• Using Google Reader, user can share feed w/ friends (talking)
Overall Evaluation
• If social media fails: • Local TV spots • Local radio spot • Daily Illini
• Dailyillini.com • Flyers• Partner with RSOs• Partner with Greek life
References
http://www.thecuart.com
http://www.flickr.com
http://www.pakblogger.com/10-interesting-facts-about-youtube
http://net.educause.edu/ir/library/pdf/ers0906/rs/ERS0906w.pdf
http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adu
lts.aspx?r=1
http://www.marketingpilgrim.com/2009/05/99-of-18-24-year-olds-on-s
ocial-media-but-only-22-use-twitter.html
Thanks. Questio
ns?