Power point 2

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Teaching Communication Students How to Consult Aaron Cannistraci Gonzaga University September 21, 2010

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Teaching Communication Students

How to Consult

Aaron CannistraciGonzaga UniversitySeptember 21, 2010

Introduction Being a teacher, the

aspect of consulting and training I find most interesting is teaching the subject.

The Problem Hines & Basso (2008)

posit that young professionals have been graduating without the skills to be effective and entering the workforce only to disappoint their superiors.

The Solution The communication

professor must work to instill specific skills into their student in order to prepare them for the workforce.

Skills for teachers to emphasize 1. Be concise

2. Listen

3. Consider their audience

Be Concise “All three

academics/consultants I interviewed emphasized the importance of conciseness (specifically, using bulleted lists) in business writing”

(Dave, 2009, pg 2)

Listen

“Two of the academics/consultants I interviewed gleaned important insights by simply listening to their clients”

(Dave, 2009, pg 3)

Consider Their Audience Communication graduates need to think about

how to craft their message to fit their business audience

Case Studies MATRF

For-fee academic consultancy service UNT

Classroom project model

MATRF “Clemson University’s Multimedia Authoring,

Teaching, and Research Facility (MATRF), which operates as an academic consultancy service that matches students with industry projects on a for-fee basis” Gives students the ability to put something other

than their degree on their resume. Potentially a chance to develop a relationship

with a future employer.

UNT’S classroom project model Brings client’s projects into the classroom to

be worked on throughout the semester Offers a realistic workplace experience Safer environment because all of the problem

solving takes place in the classroom

Service Learning

“Both [business communication] teaching and research may gain from a greater engagement with business academics/consultants”

(Dave, 2009, pg 4).

Consulting as Teaching

“The consultant is not only researcher and communicator, but also, and perhaps more important, teacher” (Dallimore, 2002, pg 8)

References Cooke, L., & Williams, S. (2004). TWO APPROACHES TO USING CLIENT PROJECTS

IN THE COLLEGE CLASSROOM. Business Communication Quarterly, 67(2), 139- 152.

Curtis, D., & Cox, E. (1989). MARKETING THE COMMUNICATION TRAINING COURSE ON AND OFF CAMPUS. Association for Communication Administration Bulletin, (69), 39-55.

Dallimore, E., & Souza, T. (2002). Consulting Course Design: Theoretical Frameworks and Pedagogical Strategies. Business Communication Quarterly, 65(4), 86-113.

Dave, A. (2009). CONSULTING BY BUSINESS COLLEGE ACADEMICS: LESSONS FOR BUSINESS COMMUNICATION COURSES. Business Communication Quarterly, 72(3), 329-333.

Hines, R., & Basso, J. (2008). Do Communication Students Have the "Write Stuff"?: Practitioners Evaluate Writing Skills of Entry-Level Workers. Journal of Promotion Management, 14(3/4), 293-307.

Lattimore, D., Baskin, O., Heiman, S. T., & Toth, E. L. (2007). Public relations: The profession and the practice. New York: McGraw-Hill.

McEachern, R.W. (2001). Problems in service learning and technical/professional writing: Incorporating the perspective on nonprofit management. Technical

Communication Quarterly, 10(2), 211-225.