Power of Social Media

Reflections by Kelvin J. Twissa

Agenda

1. Introduction1. Introduction

2. What is Social Media2. What is Social Media

3. Tradition & Digital Media3. Tradition & Digital Media

4. Virtual Communities4. Virtual Communities

3. Blogging 3. Blogging

4. Way forward for Tanzania4. Way forward for Tanzania

Social Media = Social Mess?

Social networks look like a random mess (thus a waste of time)

DefinedSocial media are primarily internet and mobile based tools

used for sharing and discussions among humans.

TOOLS for sharing and discussing

ACTIVITIES that integrate technology and social interactions

INTERACTIONS that builds shared meanings among

communities.

Social Media Ecosystem

Social Media

Activities

InteractionsTools

Through Social Media, people build their online…

Presence

Credibility

Identity

Authority

Reputation

Influence

Traditional Media

NewspapersMagazinesTelevision

RadioBooksCDs

DVDsA box of photos

Physical paper mail catalogsYellow pages

Digital Media

Cellphones

Compact Disc

Digital Video

E-book

Internet

Minidisc

Video games

Social Media

Blogging

Social Networking

Wikis

Bookmarking

Photosharing

Calendaring

Tagging

Podcasting

Microblogging

Social Media

Traditional Media cant be changed, once printed

that’s it.

You cant comment on a newspaper story for

others to read

You can get a sense of popularity of your material

You can view all previous posts instantly in an

archive

No need for a committee to agree to publish

Infinite in time, space and schedule

Can be linked and syndicated and easily reused

Online Objective

Influence

Authority

Reputation

Identity

Credibility

Presence

Ris

e to

the

top

What can you learn

How do people feel about you or your brand?

What is being discussed?

Who’s talking?

Are they influential?

Is my marketing working?

Are my product/services working?

How do we engage in the conversation?

Virtual Communities

A virtual community is a social network of individuals who interact through specific media.

Cross geographical and political boundaries Pursue mutual interests or goals

Time spent on social networking sites has increased from three hours a month to 5.5 hours in the last year, representing an 82% increase in the use of

social media, according to a NielsenWire report.

Largest Growing Continent

Facebook has over 400 million users (US population is 309 million)

70% are outside the United States

Growing at rate of over 20 million users monthly

Companies in Africa are starting to create a facebook presence

New market place for businesses worldwide

Attention to this technology improves brand images, allows for high

level targeted marketing and better service.

Why blog?

1. Content is King

2. Desperately seeking Answers

3. Blog structures

4. Backlinking, Plugins, Pinging, RSS Feeds, Comments

5. Hello World

6. Create instant and Comprehensive Information

7. All Roads should lead to your blog

8. Get $$$ from advertisers

Blogs in Africa

South Africa Kenya Tanzania Uganda

8317

688128 126

Popular Blogs While ahead of UG,

Tanzania has a huge opportunity for growth.

Popular blogs in Africa; News Entertainment Health Travel Education Technology

It Aint A mess!

Tanzania Figures

Source; TAMP Report 2009 by Synovate

Who are using the net?

Internet weekly usage

Source; TAMP Report 2009 by Synovate

What does this mean?

1. People in Tanzania are starting to get connected

2. Up market and educated are the only majority of internet users

Great Marketing Opportunity

Build on social networking influence

3. Rural access increasing

Unique opportunities to drive economic development

Opportunity all service providers

4. No Limits – Geographical Boundaries, Time, Space

5. Need to encourage social media for social and economic

development

Connecting with similar success story

6. Social Media has the highest influence on the population

Use for Education

Presented by Kelvin J. Twissa

THANK YOU