Power of smartphones and social media in animal awareness
-
Upload
julian-matthews -
Category
Internet
-
view
73 -
download
0
description
Transcript of Power of smartphones and social media in animal awareness
![Page 1: Power of smartphones and social media in animal awareness](https://reader036.fdocuments.in/reader036/viewer/2022062615/5483dfe5b47959050d8b4a3f/html5/thumbnails/1.jpg)
trinetizen.com
The power of smartphones and social media in animal awareness
~ Media and PR perspectives
![Page 2: Power of smartphones and social media in animal awareness](https://reader036.fdocuments.in/reader036/viewer/2022062615/5483dfe5b47959050d8b4a3f/html5/thumbnails/2.jpg)
trinetizen.com
Digital media training
![Page 3: Power of smartphones and social media in animal awareness](https://reader036.fdocuments.in/reader036/viewer/2022062615/5483dfe5b47959050d8b4a3f/html5/thumbnails/3.jpg)
trinetizen.com
>
The power of smartphones
![Page 4: Power of smartphones and social media in animal awareness](https://reader036.fdocuments.in/reader036/viewer/2022062615/5483dfe5b47959050d8b4a3f/html5/thumbnails/4.jpg)
trinetizen.com
![Page 5: Power of smartphones and social media in animal awareness](https://reader036.fdocuments.in/reader036/viewer/2022062615/5483dfe5b47959050d8b4a3f/html5/thumbnails/5.jpg)
trinetizen.com
![Page 6: Power of smartphones and social media in animal awareness](https://reader036.fdocuments.in/reader036/viewer/2022062615/5483dfe5b47959050d8b4a3f/html5/thumbnails/6.jpg)
trinetizen.com
Cameras everywhere
![Page 7: Power of smartphones and social media in animal awareness](https://reader036.fdocuments.in/reader036/viewer/2022062615/5483dfe5b47959050d8b4a3f/html5/thumbnails/7.jpg)
trinetizen.com
The numbers
100 hours of video uploaded per minute
1.3B active users16M in Malaysia
600M active users
200M active users
550M active users
43M mobile subscribersin Malaysia
![Page 8: Power of smartphones and social media in animal awareness](https://reader036.fdocuments.in/reader036/viewer/2022062615/5483dfe5b47959050d8b4a3f/html5/thumbnails/8.jpg)
trinetizen.com
Cute pics of pets = Pass-along value
![Page 9: Power of smartphones and social media in animal awareness](https://reader036.fdocuments.in/reader036/viewer/2022062615/5483dfe5b47959050d8b4a3f/html5/thumbnails/9.jpg)
trinetizen.com
Puppy killer video goes “viral”
![Page 10: Power of smartphones and social media in animal awareness](https://reader036.fdocuments.in/reader036/viewer/2022062615/5483dfe5b47959050d8b4a3f/html5/thumbnails/10.jpg)
trinetizen.com
Characteristics of “viral video”
1. Acceleration: Speed wins.2. Amplification: A small issue
appears bigger than it is.3. Authentication: Or lack of it. If it
seems real people pass it on. (Some users increasingly fast at spotting fakes.)
![Page 11: Power of smartphones and social media in animal awareness](https://reader036.fdocuments.in/reader036/viewer/2022062615/5483dfe5b47959050d8b4a3f/html5/thumbnails/11.jpg)
trinetizen.com
How it can go wrong: Poodle cruelty
![Page 12: Power of smartphones and social media in animal awareness](https://reader036.fdocuments.in/reader036/viewer/2022062615/5483dfe5b47959050d8b4a3f/html5/thumbnails/12.jpg)
trinetizen.com
The wrong men identified
![Page 13: Power of smartphones and social media in animal awareness](https://reader036.fdocuments.in/reader036/viewer/2022062615/5483dfe5b47959050d8b4a3f/html5/thumbnails/13.jpg)
trinetizen.com
Internet: Friend or foe?
![Page 14: Power of smartphones and social media in animal awareness](https://reader036.fdocuments.in/reader036/viewer/2022062615/5483dfe5b47959050d8b4a3f/html5/thumbnails/14.jpg)
trinetizen.com
PR disasters
![Page 15: Power of smartphones and social media in animal awareness](https://reader036.fdocuments.in/reader036/viewer/2022062615/5483dfe5b47959050d8b4a3f/html5/thumbnails/15.jpg)
trinetizen.com
Media reports on “viral videos”
![Page 16: Power of smartphones and social media in animal awareness](https://reader036.fdocuments.in/reader036/viewer/2022062615/5483dfe5b47959050d8b4a3f/html5/thumbnails/16.jpg)
trinetizen.com
PR win
![Page 17: Power of smartphones and social media in animal awareness](https://reader036.fdocuments.in/reader036/viewer/2022062615/5483dfe5b47959050d8b4a3f/html5/thumbnails/17.jpg)
trinetizen.com
Good news, get it out fastBad news, get it out faster
![Page 18: Power of smartphones and social media in animal awareness](https://reader036.fdocuments.in/reader036/viewer/2022062615/5483dfe5b47959050d8b4a3f/html5/thumbnails/18.jpg)
trinetizen.com
Reactions in a crisis
POORDefensive – take
it personally
Decline to comment
Deny or lie
Deflect – taichi, play blame game
Downplay
BETTERAccept – that it has
happenedAcknowledge – to those
affected, media, publicAssure – show you care,
calm fearsApologize (if you have to)
and be specific, express regret, suggest remedy
ACT – assess your allies, plan your action, act out your plan
![Page 19: Power of smartphones and social media in animal awareness](https://reader036.fdocuments.in/reader036/viewer/2022062615/5483dfe5b47959050d8b4a3f/html5/thumbnails/19.jpg)
trinetizen.com
Takeaways• REPUTATION: Video is going to impact your work in
profound ways. A single video can damage your reputation and spread like wildfire. Be prepared to respond.
• PERCEPTION: The perception of the public, how people view what you do, is just as important as what you do. Invest in training for PR skills, video skills, crisis comms.
• SOCIAL MEDIA: Plan and setup a social media presence: Facebook, Twitter, Instagram, YouTube, Vine. Use your social media channels to engage and provide feedback with your constituents, followers, fans, stakeholders
• ALERTS: Provide alerts and warnings through your Internet presence + email and WhatsApp.
• LEARN APPS: Take and post photos and videos daily -- useful skills to know.
![Page 20: Power of smartphones and social media in animal awareness](https://reader036.fdocuments.in/reader036/viewer/2022062615/5483dfe5b47959050d8b4a3f/html5/thumbnails/20.jpg)
trinetizen.com
Fireman saves kitten
![Page 21: Power of smartphones and social media in animal awareness](https://reader036.fdocuments.in/reader036/viewer/2022062615/5483dfe5b47959050d8b4a3f/html5/thumbnails/21.jpg)
trinetizen.com
“The greatness of a nation can be judged by the
way its animals are treated” ~ Mahatma Gandhi
trinetizen.com