Why Trust a RE/MAX agent to sell your home?

RE/MAX brings more customers.

RE/MAX brings more exposure.

RE/MAX listing agents sell.

RE/MAX helps make Miracles.

RE/MAX is the industry leader.

RE/MAX Brings More Customers

RE/MAX has the best agent network.

6,839 RE/MAX Offices

100 Countries

101,903 Agents

RE/MAX generates customer referrals.

On-line Agent-to-Agent network

We send our customers to each other.

Satisfied customers means more repeat buyers and referrals.

RE/MAX has more sales nationally each year.

More than 1,000,000 closed transactions each year since 1997.

No one else has ever reached 1,000,000.

RE/MAX Brings More Exposure

RE/MAX brand is pre-eminent.

RE/MAX most recognized name.

RE/MAX balloon most recognized symbol.

RE/MAX dominates TV ad spending.

1.03 Billion TV ad impressions

An impression is the primary measurement of advertising reach and is generated every time a person sees or hears an ad.©2014 RE/MAX, LLC. Each office is independently owned and operated. 140245

RADIO3.6 MILLION IMPRESSIONSSource: Arbitron Audience Estimates Copyright ©2014 The Arbitron Company 2/1/2014-1/31/2015

OUTDOOR108 MILLION IMPRESSIONSSource: TAB/eTelmar, 2/1/2014-1/31/2015

SINCE 1992, MORE THAN $130 MILLION DONATEDRE/MAX agents in the U.S. and Canada donated $8 million to Children’s Miracle Network Hospitals in 2013 alone, and they support countless other charities.

= 5 million

DIGITAL9.3 MILLION IMPRESSIONSBanner and mobile advertisingApril-August 2014. Actual flight dates vary; dependent on market

PRINT590 THOUSAND CIRCULATIONThe State, Charleston Post & Courier, Charlotte Observer, Raleigh News & Observer, Wilmington Star News and Myrtle Beach Sun NewsSource: Projected circulation in 2014 provided by the individual publication media mix

EVENTS AND SPONSORSHIPSCarolina Hurricanes, Carolina Panthers, Clemson University, East Carolina University, Greensboro Grasshoppers, North Carolina CCIM, North Carolina State University, RE/MAX World Long Drive Championship, University of North Carolina and University of South Carolina

LOCAL TV45 MILLION IMPRESSIONSLocal broadcast affiliates Source: Nielsen projected impressions 2/1/2014-1/31/2015

= 2 million

SIRIUS XM RADIOSports, news, finance and entertainment programming

NATIONAL TV EXPOSUREPercentage of television advertising impressions among national real estate brands, based on ads purchased through nationwide buys.Source: Nielsen Monitor-Plus, full-year 2013

RE/MAX 83.2%

Coldwell Banker 10.6%

Century 21 6.2%

RE/MAX CAROLINAS2014 ADVERTISING HIGHLIGHTS

©2014 RE/MAX, LLC. Each office is independently owned and operated. 140244

NATIONAL BRAND IMPRESSIONSTHE #1 NAME IN REAL ESTATE

Source: MMR Strategy Group study of unaided awareness.

An impression is the primary measurement of advertising reach and is generated every time a person sees or hears an ad.

TELEVISION1.03 BILLION IMPRESSIONS(PROJECTED 2014)Major broadcast and cable networksSource: Projected 2014 National TV impressions based on National TV buy

NATIONAL TV EXPOSUREPercentage of television advertising impressions among national real estate brands, based on ads purchased through nationwide buys.Source: Nielsen Monitor-Plus, full-year 2013

TRADE MEDIA PARTNERS882 THOUSAND CIRCULATION(PROJECTED 2014)Inman, Real Trends and RISMediaSource: Projected circulation in 2014 provided by the individual publication media kits

EARNED MEDIAExecutives on TV, Monthly National Housing Reports and Press Releases

RE/MAX SOCIALRE/MAX can be found on Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest and InstagramSource: Monthly social data analytics available via Mainstreet as of 5/28/2014-7/29/2014

67,112 FANS

4 MILLION VIEWS

40,270 FOLLOWERS

52,967 FOLLOWERS

2,720 FOLLOWERS

9,896 FOLLOWERS

ON THE MOVE: THE RE/MAX BLOG5 MILLION UNIQUE VISITORSWith posts featuring consumer tips, ideas, insights and some fun, the blog on remax.com is a popular resource for homebuyers and sellers.Source: Adobe Site Catalyst 8/1/2013-6/4/2014

RE/MAX 83.2%

Coldwell Banker 10.6%

Century 21 6.2%

REMAX.COM291 MILLION VIEWSSource: Adobe Omniture 1/31/2014-7/29/2014

SINCE 1992, MORE THAN $130 MILLION DONATEDRE/MAX agents in the U.S. and Canada donated $8 million to Children’s Miracle Network Hospitals in 2013 alone, and they support countless other charities.

PLUS TIPS FOR STEADY GROWTH 11 | LEADSTREET SECRETS 17 | LIST LIKE A STAR 38

GLOBAL EXCELLENCE

Stories from three standout

RegionsPAGE 21

One World. One RE/MAX.

T H E R E / M A X M A G A Z I N ESPRING 2014 REMAX.COM/ABOVE

ALL EYES ON RE/MAX

2014 NATIONAL AD CAMPAIGN DEBUTS

PAGE 6

ONLINE SEARCH495 MILLION IMPRESSIONSThe RE/MAX SEM program optimizes exposure of remax.com in online search results.Source: Google/Bing 3/1/2013-8/31/2013

ABOVE MAGAZINE90 THOUSAND READERSDelivered quarterly in print to RE/MAX agents in the U.S. and Canada and digitally to agents around the world.Source: RE/MAX Membership Data

NATIONAL AD CAMPAIGNIn 2014, RE/MAX unveiled its new campaign, “Dream with your Eyes Open,” inspired by the importance of finding the right home.

A PLACE FOR THIS GUYTHAT IS JUST THE RIGHT SIZE.There’s a big difference between a dream home and the right home. Let an experienced RE/MAX agent guide you.

remax.com

©2014 RE/MAX, LLC. Each office is independently owned and operated. 140355

MORE BRAND POWER

Television Print Out of home Social media

RE/MAX Brings More Exposure

RE/MAX web presence unrivaled.

Your home will be listed on multiple web sites

1. Remax.com - most trafficked agency website. a. Most web traffic of any real estate brokerage (Source:

hitwise.com) 2. Remax.net – exposure to ~90,000 agents 3. Office web site – more local exposure 4. Personal Agent web and mobile sites 5. Unique Property web and mobile sites 6. Plus over a score of other national web sites . . .

RE/MAX Brings More Exposure

Remax.com is #1 Brokerage Website

291 Million views, 5 million Unique Visitors Your home is a featured property on Remax.com

RE/MAX Brings More Exposure

Remax.com is #1 Brokerage Website

Your home is a featured property on Remax.com

RE/MAX Listing Agents Sell

At RE/MAX, the listing agent handles all your property inquiries

All calls go to the listing agent.

The agent who knows your property the best, can sell your property the best.

At other agencies, calls handled by other agents.

Often inexperienced, floor duty associates

May have little or no familiarity with your property

No incentive to sell your home

Who do you want speaking for your property?

RE/MAX Helps Make Miracles

If you list with RE/MAX Winning Edge, your home will be designated a Miracle Home.

I will be making a contribution on your behalf to the Children’s Miracle Network.

RE/MAX will match the contribution.

Last year, RE/MAX nationally donated $14,000,000.

Since 1992, we have raised over $132,000,000.

All our contributions stay local.

Last year, we raised $204,000 for area children’s hospital.

RE/MAX Represents the Best

RE/MAX has the best quality image.

Agents have more experience

Agents have more education

“Outstanding Agents. Outstanding Results.”

RE/MAX has the best quality service.

J.D. Power and Associates “Highest Overall Satisfaction for Home Sellers

and Home Buyers Among National Full Service Real Estate Firms.”

RE/MAX Represents the Best of Chapel Hill.

Of the leading Chapel Hill firms, RE/MAX agents are the most successful.

$0$500,000

$1,000,000$1,500,000$2,000,000$2,500,000$3,000,000$3,500,000$4,000,000

HPW FM KW Pru RWE

PerAgentSalesProductivity

RE/MAX is the Leader.

#1 in market share #1 in agent productivity #1 in brand name awareness #1 in advertising #1 in lead generation #1 in professional education #1 in the minds of buyers