Powder
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Powder Luxury Resort Annie Cummins ~ Kendra Freymuth ~ Alexa Gonzalez ~ Trevor Wang
description
Transcript of Powder
Powder Luxury Resort
Annie Cummins ~ Kendra Freymuth ~ Alexa Gonzalez ~ Trevor Wang
Industry
$5 Billion Industry
Generation Y
Top-of-the-Line Facilities
Corporate Destination
Porter’s 5 Forces
High Buyer Power
Low Supplier Power
High Threat of Substitute Products or
Services
High Threat of New Entrants
High Rivalry Among Existing
Competitors
Competitors’ Websites
Attract Customers
Informative
Customer Reviews
Reservations
Strengths
Personalized
Online Reservations
Effective Visuals
Current Weather
Weaknesses
Poor Formatting
Lack of Customer Service
Ease of Use
Tunnel Vision
Mission and Vision
Quality Entertainme
nt
Luxurious Visit
Top of the line
service
Leading Hotel
Resort in Colorado
AmenitiesLavish
Accommodations
Luxury Recreation
Cutting Edge Technology
Indulgent Spa
SWOT
Strengths
Luxury
Individualized
Location
Weaknesses
Price
Developing
Specialized
Opportunities
Growing Industry
Special Events
Publicity
Threats
Competition
Weather
Substitute Recreation
eBusiness Strategy
•Customer Profiles
•Individualization
•Surveys
Customer
Service
•Supplier Profiles
•Inventory Levels
•Tracking Tools
•Easy Communication
Supplier Support
ResortReveredLuxury
Powder
Why Powder?
LuxuriousPersonal
