What is Potter’s eMarketer?

Potter’s eMarketer Features

Direct Mail vs. Potter’s eMarketer

Potter’s eMarketer Walk-thru

FAQ’s

Questions

Agenda

• Media companies• Art venues• Retailers• Schools

• Non-profit agencies• Associations• Publishers and

bookstores• Creative firms

• Businesses of all sizes

• Real estate firms• Financial and

investment firms

• Churches• Businesses of all

sizes• Non-Profit Agencies• Individuals• Universities

Newsletters Email Marketing

CommunicationBulletins

What Is Potter’s eMarketer?

Potter’s eMarketer Features• Anyone can create html works of art.Stylish, Intuitive Screens

• On a Mac? Great. Potter’s eMarketer works there, too.Mac & PC friendly

• Use as many fields as you like to collect and store data.Create your own database

• It's easy for people to sign up from your website.Signup screens

• Find people quickly by zip code, status and more.Search & segment

• We'll automatically de-dupe your list for you.Easy import

• Email and phone support for all!Help when you need it.• We make it easy to send welcomes, birthday notes

and more.Triggers & Follow-ups

• We'll create a professional template just for you.Custom stationery• Double-check your email links, content and more

with one click.Proof before you send

• Send any time of day or night, or schedule your send-off in advance.Send whenever you want

• Watch as people open, click and more, as it happens.Real-time response tracking

Direct Mail

• 1000 direct mail pieces at a conservative price of $1 each– 1000 pieces X $1 each= $1000

Potter’s eMarketer

• 1000 email pieces at $.03– 1000 pieces X $.03 each= $30

Was mail delivered

Real-time results

Gather results for a true target market

Know who opened and read

See who received

Who read

Who received

Direct Mail vs. Potter’s eMarketer

Potter’s eMarketer Walk-thru

eMarketer is a Web-based service, which means there’s no software to install, and you can login to your account from anyplace.

Unlike many services, eMarketer works on PCs and Macs. (Recipients of your emails can, of course, view your eMarketer-powered emails regardless of which operating system, browser or email client they use.)

eMarketer works with Internet Explorer and Mozilla Firefox on your PC. eMarketer also works beautifully on Macs with Mozilla’s (free) Firefox browser.

PC or Mac Compatible

Inside your account, things are organized neatly into three areas: audience, campaigns and response. eMarketer’s interface is designed to be highly intuitive – there are no technology skills required here.

Neatly Organized

In the audience area, you can organize your members by group, and create as many groups as you like. By segmenting people by status, geography and more, you’ll be able to send to everyone or tailor your emails to different groups.

Easily Organize Recipients

You can also create one or more custom signup screens that let new people sign up for emails directly from you’re your website, your email campaigns, or virtually anywhere.

Sign Up Screens

eMarketer also makes it easy to import your existing list. Most imports finish in minutes, and we automatically weed out duplicates during the import process.

Easily Add Recipients

Your eMarketer database is entirely customizable, making it easy to add new fields from our menu or create your own from scratch. With eMarketer, you decide how much information to collect and store for your audience members.

Easily Add Fields

When it comes to your email campaigns, we get you started out right, with a custom-designed brand stationery that frames your emails and impresses your audience. Prefer to create your own html masterpieces? No problem. We’ll set you up with a lovely freestyle template and let you go to town. Design Town, that is. It’s quite lovely.

Custom Designed & Branded

We also build some important features into your stationery for you, including links to help your recipients forward your email, manage your preferences, sign up, contact you, and more. You’ll provide your recipients with helpful tools, and you’ll remain Can-Spam compliant.

Built-in Critical Features

Creating your email newsletters and campaigns has never been so easy. You’ll start by opening your brand stationery and then choosing one of our 40+ layouts for the content you’ll add to it. Go one column or two, add images and captions – it’s all in your hands and it’s all quite easy.

Comprehensive Layouts

Once you’ve picked a layout, it’s easy to add text and images, format everything (without using html), and preview your work. We’ll even build the plain-text version of the email for you, then let you preview and fine-tune that as well.

Word Processing Ease

eMarketer also makes it easy to link your recipients to web pages, email addresses, and even PDFs and other documents you can upload to your handy eMarketer document library. It’s the best way to distribute files to your audience without having to send the dreaded attachments.

What will your stationery look like? It will be created just for you, to match your web site, logo and style.

Did you know most email services either provide pre-fab (ugh) template options or charge upwards of $500 (ick) for any custom design work.

Anything Linked

When your campaign is ready, you’ll preview your work and then proof it – to double-check your email for any words, links or content that could increase your spam score or cause delivery issues – all before you ever hit send.

Campaign ready? …

You’ll set your ‘from name’ and ‘address’, pick the ‘groups’ who’ll receive it, and either ‘send now’ or ‘schedule for later’. You can also use eMarketer’s trigger email feature to have an email send automatically when someone signs up, has a birthday, and more.

Are some recipients in more than one ‘group’? Don’t worry – eMarketer will make sure that if Bob is in three of the groups you’re emailing, he’ll only receive one email. Bob would want it that way.

Ready to

send? …

eMarketer’s real work begins. Our servers deliver your emails, re-try periodically to unresponsive servers, process bounces, and basically handle the complex process and art of email delivery so you don’t have to.

Ever been limited to how many emails you can send or when you’re even allowed to send with? With eMarketer, there’s no cap on the size of your mailing or any restrictions on what time of day or night you can pull the trigger.

Once you hit send…

As people begin receiving and opening your emails, eMarketer will begin reporting the activity back to you in real time – all in one extremely handy summary screen.

This is when the real

fun begins…

But the response tracking doesn’t stop there. If 30 people opened, you can click that total and find out who opened and when they did it. Same goes for all the response totals, like bounces, clicks, forwards and more.

Who, When, &

Where To!

past campaigns side by side with a click of a button, and you can target your next email to people who opened, clicked or otherwise responded to your last one. eMarketer stores your past response online for 18 months, and you can export any campaign’s results in spreadsheet form and keep it forever. And ever. You get the idea.

You can compare

eMarketer offers everything you need to manage and grow your audience, create stylish email newsletters and campaigns, then track your response in real time – all in an easy-to-use, Web-based account with new features being added nearly every month.

In Short

FAQ’s

Q1. How much does it cost?

• One time setup fee - $1500• Recurring $30 monthly charge for up to 1000

emails

Q2. What will I need to use Potter's

eMarketer?

• A computer, an Internet connection, and either Internet Explorer or Firefox's (free) Mozilla browser if you're on a Mac.

Q3. Will I need a website?

• A website is beneficial, but not necessary. Potter’s eSolutions will be happy to refer you to an affiliate able to help you design and manage your own web site.

Q4. What if I don't know how to write an effective campaign?

•We have links to "how-to" articles and documentation that are available for download.

Q5. How long does it take to get started?

• Your account can be opened right away. If Potter’s eSolutions designs your logo stationery, the personalized stationery is usually ready within a few days. In a rush? No worries - just let us know when you contact us.

Q6. Will I need graphic design skills?

• Not at all. Pre-packaged templates are easily used. Or, Potter’s eSolutions will customize a personalized logo stationery, just for you.

Q7. Will I need lots of technical know-how to use

Potter's E Marketer?• Not at all! We will guide you every step of the way!

Q8. How will I track the results?

•Results are available to you as soon as you send out your campaign message. Just login to your account and click on the Response link.