Potential of virtual worlds for tourism
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Transcript of Potential of virtual worlds for tourism
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Bucharest Tourism Conference
Potential of Virtual Worlds for TourismDavid Wortley FRSA
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Immersive Technology Strategieswww.davidwortley.com
Topics Introduction Tourism and Communications
TechnologiesVirtual Worlds and Immersive
Technologies in Tourism, Culture & Heritage
Future Developments
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Introduction
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Immersive Technology Strategieswww.davidwortley.com
Serious Games Institute (SGI)
“An international centre of excellence for the application of electronic games and virtual worlds to
serious social and economic issues”
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West Midlands Region
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Coventry
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Coventry
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Stratford upon Avon
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Communications Technology & Culture, Heritage & Tourism
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The Thomas Cook Story
“Harnessing the power of steam to open up opportunities to experience new worlds and cultures ”
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The Thomas Cook StoryEngaging Experiences which are :- Attractive Accessible Affordable
“Thomas Cook had a passion to make the world a better place through the use of a communications
network”
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Lessons from History
“Every advance in communications technology has led to increased trade and travel”
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Stratford Unplugged
“Communications technology enriching the tourist experience through location based services”
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Key Message
New Communications Technologies can make travel and tourism more attractive,
accessible and affordable
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Virtual Worlds & Immersive Technologies in Tourism, Culture & Heritage
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What are Virtual Worlds (Spaces) ?
“Connecting people, ideas, emotions, dreams virtually”
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Immersive Technologies
Games Virtual Worlds Social Networks
Immersive Technologies engage our hearts, minds and wallets
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Engaging Immersive Technologies
Video GamesSocial NetworksVirtual WorldsDigital EarthMash-ups
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Video Game Technologies
“Introducing new cultures and heritage”
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Social Networks
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GPS Cameras and Photosynth
“Collaborative 3D immersive environments”
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Virtual Worlds
Create opportunities to explore and meet
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Virtual Bucharest
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Make the Inaccessible Accessible
Recreate long-lost places
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Make the Inaccessible Accessible
Where Science and Art come together
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Digital Earth and Streetview
Be there without being there
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Mash-ups
Blending Second Life with Google Earth & Maps
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Tourism Serious Games
Training Hotel Staff on Guest Relations
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Generation Y Digital Native
Digital Natives expect rich experiences
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Key Message
Video Games, Social Networks and Virtual Worlds create engagement, experience,
emotions and desire
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Future Developments
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The Thomas Cook Lesson
Engaging Experiences which are :- Attractive Accessible Affordable
The Thomas Cook Strategy is still valid
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Technology is Taking us There More Attractive experiences
– Faster broadband– Richer graphics– 3D environments
More Accessible interfaces– Microsoft Kinect– Brainwave control– Sensors and Personalisation
More Affordable– Mixed and augmented reality travel
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Richer Experiences
The Video Games Industry is driving rich immersion
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New Interface Devices
New Devices give easy access for all generations
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Importance of Interfaces
Interfaces to technology should not be barriers
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Mobile Devices
Mobile devices will be a gateway to future tourism
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Connecting the Physical & Virtual
We can already used mixed reality
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Connecting the Physical & Virtual
Augmented reality enriches the experience
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Summary and Conclusion
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Summary and Conclusion
Communications technologies will always be a driver for tourism
Immersive technologies can stimulate desire to travel but also deliver tourism experience without travel
Key to success is attraction (engagement, rich experience), accessibility (minimising barriers) and affordability
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Any Questions ?
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Bucharest Tourism Conference
Potential of Virtual Worlds for TourismDavid Wortley FRSA