Modern distribution channel

MISSY DESMALAYODIE ERLANGGA ABDULAH ISNAINM.RIZKY

contens

Introduction of distribution channel Faktor of distribution channel Fungtion of the distribution channel Postmodern distribution channel Formal

traditional modern special institutions gross root virtual

Informal employee community

Sumarry references

WHAT IS DISTRIBUTION CHANNEL ?

According to Kotler (1991: 279) distribution channel is a group company or individual who has ownership of the products or rights of ownership to help move the product or service when it is moved from producer to consumer.

factor of distribution channelsProducerProductintermediariesManagement sytem

Philip kotler “ manajemen pemasaran “ 2002

Function of Distribution Channel

InformationPromotionOrderingPaymentTitle.Physical Possesion, FinancingRisk Taking

Philip kotler “ manajemen pemasaran “ 2002

Postmodern distribution channel

manner of distributing goods in a way, came to the consumer, no longer wait for customers to

come.

time, distance and place are no longer a constraint

Formal traditionalmodernspecialinstitutionsgross rootvirtual

Traditional channel

Traditional is, a place of delivery and distribution of goods through traditional

markets.

Modern channelPlace of delivery / distribution of goods through

modern stores, retail management in which there is good and that in this system is

implemented self-service ( swalayan )

Specialty channelDistribution and the distribution of specific goods, or is homogeneous in one store (a type

of special items)

Instituations channelnstitutional Channel is a distribution network

that penetrated to a particular institution (formal)

Gross rootGrass Root is called Channel undercurrent (Lower Middle Class) to serve and, reaching

down to the middle class

Virtual channeldistribution of goods and information through

the Internet, ease of reaching consumers in the introduction of products to ordering, “time and place are no longer limiting”

Informal employeecommunity

Employee channel this employee program, in a packaged form of

marketing, by providing a payment system, which facilitates its employees, even in an

attractive gift given as a bonus (special employee / member)

Comunity channel

evidence of consumer loyalty can be seen from the community of its products, a fanatical

community, is a real market share,, distribution of goods is very easy to go,

Because they will come up to producers to purchase these products

sumarry

Postmodern distribution channel, is a distribution channel that emphasizes

community. This community is formed at the initiative of each person an equal, so that the

horizontal

with postmodern distribution channel, the distribution of goods becomes shorter, and

easier

referenceDavid sukardi kodrat

“ manajemen distribusi, old and postmo distribution channel “ 2009

Philip kotler “ manajemen pemasaran “ 2002

Thank you !