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![Page 1: Postgraduate Marketing and Admissions Working together in a competitive marketplace. Moira Hiatt – UKPASS Development Manager e.m.hiatt@ucas.ac.ukm.hiatt@ucas.ac.uk.](https://reader036.fdocuments.in/reader036/viewer/2022062407/56649de85503460f94ae2812/html5/thumbnails/1.jpg)
Postgraduate Marketing and AdmissionsWorking together in a competitive marketplace.
Moira Hiatt – UKPASS Development Manager
t. 01242 544763
![Page 2: Postgraduate Marketing and Admissions Working together in a competitive marketplace. Moira Hiatt – UKPASS Development Manager e.m.hiatt@ucas.ac.ukm.hiatt@ucas.ac.uk.](https://reader036.fdocuments.in/reader036/viewer/2022062407/56649de85503460f94ae2812/html5/thumbnails/2.jpg)
UK Postgraduate Application and Statistical ServiceKey characteristics
• Completely online• A rolling application service allowing multiple start dates• Use alongside existing application routes• Use for all or some PG programmes (Taught/Research /FT /PT)• Course data supplied by Graduate Prospects• Available in Welsh• Composed of core and institution specific data• ‘White labelled’ – add your logo and institution/course questions• Applications can be made through 3 different routes ...
UKPASS Website Graduate Prospects Institution’s own Website
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Marketing opportunities – white labelled
Add your own institution’s logo
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Tailor your own Institution and Course Questions
Tailored Questions
Institutions will have the option to gather institution and course specific data, by adding specific questions.
An example:
“If you are applying to other HEIs outside of the UK, which countries are you applying to.”
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Communication (both ways) is immediate
Applicants can see details of offers and can reply immediately.
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Benefits for applicants
• Online service available 24/7
• Core data captured once - avoids multiple application filling
• Able to send attachments as part of application
• Institution fees collected through UKPASS
• Movements on an application immediately notified by email
• Track progress and update information online at any point
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Reporting options for UKPASS institutions
Many other reports available
• International applications through your agents• Competitor information – have your applicants
applied elsewhere• HESA data in required format (xml)
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Who are your competitors?View at any point
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Competitor trends
Choice of competitors
Competitor applications to date
Use this information to understand your position in the competitor and national market and react quickly to a change in applications
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Management Information
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A central source of PG data presents new opportunities
How many applications convert to offers?
How many applications have I received to date, and how does it compare to previous years?
How far do applicants travel to subjects at my HEI?
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UKPASS Institutions to Date
• University of Aberdeen • The Arts Institute at Bournemouth • De Montfort University • The University of Dundee • Manchester Metropolitan University• Newman University College• Ravensbourne College of Design & Communication• University of Reading• Roehampton University • University of Westminster • University of Winchester
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UKPASS Funding Model
HEI charged at £15 per application but capped on the basis of postgraduate provision (HESA First Year Stats)
Band
1. 1-249 PG places £ 5,000 p.a.
2. 250-499 PG places £ 7,500 p.a.
3. 500-999 PG places £10,000 p.a.
4. 1,000 – 1,499 PG places £15,000 p.a.
5. 1,500 – 1,999 PG places £22,500 p.a.
6. 2,000 – 2,499 PG places £30,000 p.a.
7. 2500 – 2999 PG places£37,500 p.a.
Institution figures – excludes PG SWAS, NMAS and GTTR intake.
All above subject to VAT. Banding will be adjusted if you put a proportion of your programmes through the service. Contact the UKPASS team for further information.
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Summary - key points to note
• Flexible sign up – institutions can join at any point
• Use for some of your PG programmes (charges adjusted accordingly)
• No applicant fee charged by UKPASS• Optional for HEI to charge their own fee to the applicant• Ability to receive attachments as part of the application process
• Provided & operated by UCAS, therefore opportunities to promote through various channels
• Opportunities to work with stakeholder groups eg UKVISAS, FCO
• Receive management information – competitor activity• HESA data generated as a standard report via ‘web-link’• Reduce fraud – UKPASS applications covered by UCAS Verification
Unit processes
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Considering joining?
• Contact [email protected] to arrange a visit to your institution• See how it operates in practice - come to a free Familiarisation Day
with delivered by our Professional Development Officers• Dedicated UKPASS Team to get you started
• Flexible sign up• Use alongside existing routes• Use for all or some of your postgraduate programmes
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Want to know more - contact the UKPASS Team
Mathew Evans
Technical Support
Officer
01242 545706
Sarah Mena
Project Support
Officer
01242 544686
Moira Hiatt
Development
Manager
01242 544763