POSTER DESIGNPOSTER DESIGN

Jules Cheret Jules Cheret ““The Father of the The Father of the

PosterPoster”” Posters began in the mid 19th Posters began in the mid 19th Century in France as Century in France as advertisements for new productsadvertisements for new products

Promote the theater, opera shows Promote the theater, opera shows and major events.and major events.

Use process of lithography to Use process of lithography to mass producemass produce

Created almost 1000 postersCreated almost 1000 posters

Lithography: The Lithography: The technique used to technique used to print posters. print posters. Process of Process of printing by printing by placing ink on a placing ink on a series of metal series of metal or stone or stone ("lithos") ("lithos") carvings, which carvings, which are really are really reliefs of color reliefs of color regions on the regions on the poster.poster.

•Graphic arts were dependent on the Graphic arts were dependent on the printing press = mass production of printing press = mass production of all shapes and sizes of posters.all shapes and sizes of posters.

LithographyLithography

Henri de Toulouse-LautrecHenri de Toulouse-Lautrec (born 24 November 1864 – died 9 September (born 24 November 1864 – died 9 September

1901)1901)

What is the purpose What is the purpose of the poster?of the poster?

Convey important information in a public Convey important information in a public spacespace

What?What? Social cause, concert, art Social cause, concert, art exhibition, band, community exhibition, band, community event, etc. event, etc.

When? & Where? When? & Where? Location & timeLocation & time

Why? Why? Bring awareness, raise Bring awareness, raise money, advertise, educate, etc.money, advertise, educate, etc.

Who?Who? Company, organization, Company, organization, church, school, sponsors, etc.church, school, sponsors, etc.

Different Kinds of Different Kinds of Posters: Posters:

AdvertisementsAdvertisementsThey are everywhere! They are everywhere!

Used to announce an event Used to announce an event or new productor new product

Full-color and placed in Full-color and placed in high traffic areashigh traffic areas

Different Kinds of Different Kinds of Posters:Posters:EventEventSold at concerts or art Sold at concerts or art

functionsfunctionsPortrait of a musician or Portrait of a musician or an artistan artist

Often saved as souvenirsOften saved as souvenirs

Different Kinds of Different Kinds of Posters:Posters:PropagandaPropaganda

Associated with political Associated with political campaigns or corporate campaigns or corporate communication.communication.

Feature logos and portray Feature logos and portray the values or philosophy the values or philosophy of a company or political of a company or political candidate.candidate.

Different Kinds of Different Kinds of Posters:Posters:

AffirmationAffirmationDisplay inspiring or Display inspiring or motivational sayings.motivational sayings.

Sometimes shown with Sometimes shown with pictures.pictures.

Bible PassagesBible Passages

Different Kinds of Different Kinds of Posters:Posters:

InformativeInformativeInform or educate people Inform or educate people about somethingabout something

Could be used for a Could be used for a social awareness campaign social awareness campaign or to help save an or to help save an endangered speciesendangered species

TypographyTypographyWhat is it? What is it? Art and technique of arranging type to Art and technique of arranging type to create a written language.create a written language.

Serif, San Serif, and ScriptSerif, San Serif, and Script

Sets a theme or mood in advertisementSets a theme or mood in advertisement

Conveys a message, attracts attention, gives a Conveys a message, attracts attention, gives a strong personally by the use of type, spacing, and strong personally by the use of type, spacing, and colorcolor

Name the TypefaceName the Typeface

ExamplesExamples

Video!!Video!!http://http://youtu.beyoutu.be/y4sOfO8Ei1g/y4sOfO8Ei1g