MONDAY MORNING MADNESS

Below we have chosen and analysed many posters of the modern day film industry, each with slightly

different techniques used to portray and sell their film to the audiences. We have looked at these different

techniques to help us decide what kind of techniques and style we can use to advertise our short f

This is a poster of the very famous film, Titanic. We have circled the top of the poster where the editor has placed both characters side by side; this is very effective because to a person, who has never watched the film, he can presume that these characters are the main ones. The way that they are portrayed shows that there will be a romance, due to the posture shown by both – they look like a couple. We could use this in our poster but display our characters in a way so that the audience can easily recognise their lifestyle, and what kind of person they are. The effects are also well presented with a faded and smooth each between the ship and the characters which we could also use when blending the top of the poster with the rest of it. Just above each characters head, the actors name is displayed. This is very effective because audience sometimes determine whether to watch a film or not depending on which actors are present. We could use this same technique by adding in the names of our actors as well.

MONDAY MORNING MADNESS

9 times out of 10 every poster for

a modern day film presents a slogan, to

enhance the poster slightly. Sometimes

you can determine through the slogan

what kind of genre the film is due to any

humour used in the words. The example

to the left has used “Life, Death and

something in between” which gives the

audience a sense of horror and

spookiness which this film is inevitably

about.

They have split this poster into 3 sections,

and the top section seems to display the

presumable main character. We could use

this in our poster because apart from the two

main characters, we also have an angry

teacher who could be placed at the top of this

poster, to assert his authority. Putting him at

the top with an angry facial expression can

make the audience realise that there will be a

feud in this short film.

The 3rd section presents the two main

characters again in a setting that no doubt

corresponds to that of the film. This is where

we could have our two main characters side

by side, once again displaying their

personalities through posture and facial

expression, this way we can show the

audience all 3 characters included in this film.

We could also have a corresponding setting

to the film/genre.

MONDAY MORNING MADNESS

On this poster we can see that the two main

characters are both present, but they have cleverly

cut the faces in half and put two halves together.

We could use this technique and have our ditsy

character with a really tired, grumpy expression on

one half of the poster, and then we could have our

brainy, smart character with a bright happy facial

expression on the other half. This would already

show the clash of personalities, and the audience

could see the difference of both characters. Then

above the faces display our title, actors and other

details needed.

When looking through posters this one

caught our eyes because it’s in black and

white which corresponds to our short

film. We are also looking to use semiotics

in our film, for example we are planning

to use a red car to show danger, to

enhance the modernisation of black and

white films. In this poster we can see that

the male character has tinted glasses

which could portray “killing” and “blood”,

also in his glasses there are reflections of

other characters to which the redness

could correspond to. In our case the

teacher is very irate with the students so

we could use the colour red to convey

anger.

This technique is also very effective because they have overlaid the characters according to importance. We

can assume that the male character is the leading role, “Johnny Gaddaar”. The woman behind has red lips

which could represent love and relationship due to the red coloured semiotic. We could overlay characters in

order of importance, but this would be quite difficult because our characters are quite similar and play the

same role.