See you in 2015

5-6-7 | October

POST SHOW REPORT

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WWW.WOP-DUBAI.COM

An event organized by:

WOP DUBAI 2014INTERNATIONAL PERISHABLES EXPO MIDDLE EAST

09-11 November 2014

CONTENTSOFFICIAL VIDEO

FROM THE ORGANIZERS

EVENT HIGHLIGHTS

DUBAI MUNICIPALITY - STRONG PARTNERSHIP

EXHIBITOR COMMENTS

SHOW STATISTICS

MARKET OUTLOOK

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An event organized by:

WOP DUBAI 2014INTERNATIONAL PERISHABLES EXPO MIDDLE EAST

WOP DUBAI, the Middle East’s leading exhibition for fresh fruits and vegetables business continue growing! 26 % visitor’s increase from the last year, 31% growth on the rented space and many more.

For the sixth consecutive year the show WOP DUBAI was organized under the patronage if His High-ness Sheikh Hamdan Bin Rashid Al Maktoum, Deputy Ruler of Dubai, UAE Minister of Finance and Chairman of Dubai Municipality.

The exhibition took place November 09th – 11th, 2014 at The Dubai World Trade Centre, alongside the 9th edition of IPM DUBAI – The International Plants Expo Middle East, the region’s dedicated plants and flowers trade show. Both shows were inaugurated by H.E. Hussain Nasser Lootah, Direc-tor- General of the Dubai Municipality and are organized by planetfair Dubai and Messe Essen GmbH in cooperation with the Dubai Munici-pality and Dubai Central Fruit and Vegetable Market, the Middle East’s biggest market for import and export.

The total outcome of the show this year reflected again the huge growth in the trade of perishables in the Middle East and proved the position of WOP DUBAI as the only trade fair for fresh produce in the region as well as strengthen the emirate of Dubai as an important destination and a worldwide trading center for fruits and vegetables. The constant growth of past years continued this year.

Overall, 170 participating companies from 24 exhibited at WOP DUBAI 2014 and presented a wide range of products and services. They came from Australia, Belgium, China, Cyprus, Egypt, France, Germany, Greece, Italy, Kenya, Macedonia, Malaysia, Moldova, Morocco, Neth-erlands, Pakistan, Poland, Portugal, South Africa, Spain, Turkey, United Arab Emirates, United Kingdom, and United States.

4436 traders and industry professional from 80 di�erent countries visited the exhibition with a growth of 26 % from the last year for WOP attendance figures. 7743 visitors’ attended both shows with the general total growth of 26 % from WOP 2013 figures.

2015 will continue its success with the same venue Dubai World Trade Centre - the most prestigious exhibition center in the Middle East - where it is expected to have another substantial increase of space and capacity for the exhibition and provider exhibitors more services and space options.

We look forward to welcoming you at WOP DUBAI 2015!

YOUR WOP DUBAI TEAM

FROM THE ORGANIZERS

An event organized by:

Click here for o�cial video

FROM THE DIRECTORS

PatronageDateLocationHalls SpaceEditionOpening HoursTrade VisitorsTotal ExhibitorsCountry Pavilions

: His Highness Sheikh Hamdan Bin Rashid Al Maktoum.: 09th – 11th November, 2014.: Dubai World Trade Centre, Halls: 8 & 7.: Total of 8000 sqm with 31 % growth of 2013.: Sixth Edition, Frequency: Annual.: Daily from 10:00 am to 06:00 pm hours.: 4436 visitors came from 80 countries with a growth of 25.98% from 2013 edition. : 170 Exhibitors came from 24 countries with a growth of 24 % from 2013 edition.: 10 O¤cial country pavilions came from Australia, Egypt, China, France, Moldova, Morocco, Netherland, Poland, Portugal, and North Cyprus.

EVENT HIGHLIGHTS - FACTS & FIGURES

2014 profile was entirely focused towards the fresh fruits and vegetables trade with a good share of the services providers such as logistic transport and fresh produce media. Based on the feedback we received from visitors, Wholesalers, and biggest dealer within the region, WOP DUBAI 2015 profile will be planned to expand and cover all the major categories of the fresh produce industry including Technical equipment, safety, logistics and other related services.

10 O¤cial country pavilions were participating at the show, came from Australia, Egypt, China, France, Moldova, Morocco, Netherland, Poland, Portugal, and Cyprus. 4 new country pavilion attended for the first time came from Morocco, Moldova, Poland, and North Cyprus. WOP DUBAI 2014 also welcomed on board (UASC) United Arab Shipping Company - the biggest Middle East shipping company as an exhibitor for the first time.

EXHIBITORS PROFILE & PARTICIPATING COUNTRIES

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We were pleased to welcome you all at WOP DUBAI 2014 and looking forward to see you again at the next edition in 2015. The constant growth since the launch of WOP DUBAI in 2009 continued this year as the fair keeps introducing alternatives and new products to the region every year and o�ering solutions covering the entire chain

of fresh produce industry.

Oliver P. KuhrtCEOMesse Essen GmbH

I would like to thank the government of Dubai and Dubai Municipality for the continuous and profes-sional support. Middle East and GCC particularly is one of the fastest growing regions in the world and the city of Dubai is the Middle East’s dynamic and diversified business hub for all industries including the fresh produce business. 2015 edition will contin-ue its success with the same venue “Dubai World

Trade Centre” expecting another substantial increase of space and capacity to provide our exhibitors more services and space options.

Ingo KlöverManaging DirectorPlanetfair Dubai LLC

WOP DUBAI 2014INTERNATIONAL PERISHABLES EXPO MIDDLE EAST

DUBAI MUNICIPALITY - STRONG PARTNERSHIP

UAE PARTICIPATION HIGHLIGHT

DUBAI CENTRAL FRUITS & VEGETABLES MARKET TENANTS PARTICIPATION

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For six consecutive years, the co-operation with Dubai Municipality Central Fruit & Vegetable Department was the success pillar of WOP DUBAI. WOP DUBAI 2014 was organized under the patronage of Dubai Municipality. Both Dubai Municipality & WOP follow the same goal to turn the Emirate into a worldwide trading center for fruits & vegetables.

The show was also honored to welcome H.E Sheikha Lubna bint Khalid bin Sultan Al Qasimi is the Minister for Foreign Trade for the first time.

The partnership – with the largest center for trade and distribution of fresh produce in the Middle East – will ensure that WOP continues to be the most important meeting point of the industry in the Middle East. WOP exhibitors will be able to take full advantage of the huge purchasing potential of wholesalers and retailers from the entire Middle East.

The tremendous participation of the UAE fresh produce leading companies along with tenants in the region’s biggest Dubai Central Vegetable & Fruit Market (Aweer) was one of the show’s success pillars.

19 UAE local companies and tenants of Aweer Market where participating at WOP DUBAI 2014 and presented their services and products in a special presentation and exceptional oriented stand designs. The leading participants among the UAE companies and Aweer tenants were KAF Group, Al Bakrawe, Group, Marhaba MTA General Trading LLC, Mirak Royal Nature Fruit & Vegetables, Pan Fresh, and ROYAL FRUIT Tr. CO.

WOP continues the remarkable co-operation with Dubai Municipality represented by Dubai Central Fruits & Vegetables Market the region’s largest market for fresh produce. Dubai Central Fruit & Vegetable Market developed an outstanding partnership with WOP DUBAI. This partnership – with the largest center for trade and distribution of fresh produce in the Middle East ensured that WOP continues to be the most important meeting point of the industry in the Middle East.

Being a strategic partner of WOP DUBAI 2014, Dubai Municipality with their tenants’ presenta-tion and their participation in all WOP DUBAI 2014 activities has provided a new dimension to the show in its fourth edition which is by far the biggest.

WOP DUBAI 2014INTERNATIONAL PERISHABLES EXPO MIDDLE EAST

WHAT EXHIBITOR SAYS ABOUT US

It was an excellent organizing

and environment. Last minutes

requests were well attended

and responded. Visitors wise

the show was well attended

and we had various kinds of

interests from di�erent clients.

Ammar BakriManaging Director

Al Bakrawe General Trading LLC

We are quite certain that WOP

DUBAI is an excellent place to

make good business contacts

followed by appropriate

agreements. As we can see

positive perspectives of cooper-

ation with the companies in the

Middle East and the gulf region we choose an

option to take part in the forthcoming edition of

WOP DUBAI 2015 to reach more exposure.

Gladess MattarBusiness Development Director

Khalid Ahmad Foudeh (kaf) Group

As a Dubai based company we

consider attending WOP

DUBAI every year as the only

platform that represents fresh

produce in the Middle East

region. It is a great opportunity

for us to show our products,

meet potential customers and open new

markets

Issa Najib KhooryManaging Director

Mirak Group of Companies

WOP DUBAI is a very promis-

ing and the best fresh

produce exhibition amongst

all related exhibitions in GCC/

Middle East. WOP DUBAI was

able to maintain its standards,

quality and dignity which are

the principal keys for success especially in the

field of business. We will definitely participate

for the upcoming WOP DUBAI 2015.

Ali Reza Arjomandi Director

Pan Fresh

In general we can say that WOP

DUBAI was a very good event.

We met many visitors from

di�erent destinations and

di�erent industries from Hotels

to Hypermarkets and supermar-

kets as well as fresh produce

retailer. We will definitely consider attending WOP

DUBAI 2015 and wish you all the success.

Mennatulah MohamedExport Section Head.

EVAGRO for Desert Reclamation & Animal Wealth

WOP DUBAI is a platform for us

to promote our company to

di�erent countries in the GCC

as well as other clients

worldwide. It’s been a good

opportunity to showcase our

brand and product. I was very

impressed with organization and amount of

people attended as well as the quality of the trade

visitors.

Ali Arjomandi Purchasing Manager

Marhaba MTA General Trading LLC

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Africa

The Americas

Europe

42.7% 13.2%

Far East/SE Asia

16.9% 2.5%

Indian Subcontinent

16.9% 6.7%Middle East /GCC

20.3% 71.5%

17.7% 3.6%

2.5%8.7%

Exhibitors by destination

Visitors by destination

Overall, 170 Participating companies from 24 nations was

at WOP DUBAI 2014 with a growth of 24% from 2013 edition. The exhibitors presented a wide range of products and services.

For the sixth time, the high quality of international trade visitors has ensured that the exhibitors were highly pleased with the contacts that they have made.

26 % visitor’s increase from the last year

31 % growth on the rented space

76.3% of all WOP DUBAI visitors are decision makers or involved in the decision making process

54.2% of the visitor already placed order onsite

38.9% of the visitor planed to prepare future purchases at WOP Dubai

80.4% of WOP DUBAI visitors who came to the show with a purchase intend have fully or partially satisfied their purchase demand at the show

92.9% of the exhibitorsgenerate new clients and contacts

35.7% of the exhibitorsrecruit agents/distributors

64.3% of the exhibitorsgather market information

59.5% of the exhibitorspromote their corporate image

SHOW STATISTICS

The WOP DUBAI & IPM DUBAI were attended by 7743 visitors from over 94 nations, of which the WOP DUBAI registered visitors accounted

for 4,436 trade visitors. 4,436 visited WOP DUBAI 2014 with the 15% overlap with the IPM DUBAI 2014 visitors. 71.5% of those foreign came

from the GCC, Iran and the other Middle East countries. 13.2% came from Europe, 6.7% from the Indian Subcontinent, 3.6% from Africa, 2.5

% from the Far East, 2.5 % from the Americas. For the sixth time, the high quality of international trade visitors has ensured that the exhibitors

were highly pleased with the contacts that they have made. Highest profile visitors attended this year WOP DUBAI 2014 from wholesalers

and retailers, hyper markets and major supermarkets, purchasers from hotels and restaurants as well as juice producers including but not

limited to: Carrefour, Hyperpanda, Accor Hotels Group, Spinneys, Co-operation Society, and Choithram.

VISITOR PROFILE

EUROFRUIT BUSINESS FORUM

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After the successful partnership in the last years, Eurofruit Congress Middle East, the fresh produce industry's leading conference for the

Gulf region, is once again being organized in co-operation with WOP DUBAI under the name of Eurofruit Business forum.

The forum carried many interesting topics and sessions:

• Opportunities for Saudi date exports

• The importance of branding in the Gulf

• Quality standards on the rise

• Route to success in Saudi Arabia

• Belgium o�ers new source for berries

• Moldova as new source of supply

• Poland as new source of supply

Together with Eurofruit Business forum WOP DUBAI brought you an unparalleled exhibition and conference experience for the Middle East

fresh fruit and vegetable business."

WOP DUBAI 2014INTERNATIONAL PERISHABLES EXPO MIDDLE EAST

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WOP DUBAI 2014INTERNATIONAL PERISHABLES EXPO MIDDLE EAST

We would like to thank all sponsors, exhibitors, and media partners for their support and looking forward to

welcome you all at WOP DUBAI 2015 where more promising potentials are waiting in Dubai the hub’s fastest

growing region. Dubai has long played a crucial role in facilitating trade in & around the region and is now a

focal point of the international business world. With easy access from the world’s leading business centers

including London, Shanghai, Mumbai, Hong Kong & Dubai remains the place where business begins.

WOP DUBAI 2014 has been positioned as a platform for the perishables and plant industries to connect

suppliers and service providers from across the globe. 2015 will continue with the same rhythm and WOP

DUBAI will continue playing the integral role in introducing alternative and new products to the region

following the consumption growth of fresh produce in the market.

TAREK SIBAIProject Manager

FROM THE PROJECT MANAGERS

XIANG ZHIProject Manager

SPECIAL THANKSSTRATEGIC PARTNER:

VENUE PARTNER:

IN COOPERATION WITH:

MEDIA PARTNERS