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Post Show Report1 9 - 2 1 J U LY 2 0 1 9M E L B O U R N E C O N V E N T I O N A N D E X H I B I T I O N C E N T R E

Themes & Message

The Australian optical industry’s largest education, eyecare and eyewear event was well represented across all key segments. The trade show hosted a total of 130 exhibitors offering a range of products and services.

Popular features on the show floor were the Awards of Excellence presentation shortlisting the very best in fashion, innovation and technology, Live Window Dressing & Window Dressing Competition and the Bausch & Lomb Knowledge Centre.

New benchmarks were set by many exhibitors with regards to stand design and the event has a very optimistic future.

Exhibitors

Aaron's Eyewear

ACOD - Australasian College of Optical Dispensing

Alcon Laboratories

AM Eyewear

Apollo Optical

Aussie Optical

Australian Dispensing Opticians Assoc Ltd (ADOA) Asia Contacts 1

Aviva & Mann Optical Group

Bausch & Lomb (Australia)

Beyond Eyez

BOC Ophthalmic Instruments

Boutique Brands

Bms Risk Solutions

Bolle Australia

BOQ Specialist

Capricornia Contact Lens

Carl Zeiss

Cerium Optical Australia

Contact Lens Centre Australia

C+C Eyewear

Customcare Compounding Pharmacy

Cyclopean Design

De Rigo Vision Australia

Designs for Vision

Device Technologies Australia

Department Of Optometry and Vision Sciences - University of Melbourne

Domani Eyewear

Double Agent

Essilor Australia

European Eyewear

Eye.CU

Eye Benefit

Eye Candy Optics

Eyecare Plus

Eye Craft

Eyes Right Optical

Eyetalk

Fashionblink

Frames Etcetera

Fritz Frames

Gelflex Inc ACL

Good Optical Services

Guild Insurance

HD Optics

Heidelberg Engineering

Hicaps

Hilco Vision Australia

Hoya Lens Australia

Johnson & Johnson Vision

JP Optical

Juzvision

Kids Eye Gear

KE Optical

LBJ Optical

Lumenis

Macular Disease Foundation Australia

Matrix Eyewear

Maui Jim Australia

McCann Optical Parts

MD Eyecare

Medmont

Menicon

Mimo

Mod Style

Mondottica Australia

Monkey Software

Nine Eyewear

NOO Eyewear

Oculo

Optica Life Accessories

Opticare

Opticvision Eyewear

Optime

Optique Line

Optometry Finance Australia

Optometry Giving Sight

Optical Distributors & Manufacturers Assoc

Optos Australia

OSA Laboratory Network

OVVO Optics

Pelure

Piranha Eyewear

Polaris

Primer Pacific

Pro Optics

Proper Goods

ProVision Eyewear

Quay Australia

Quantum Reading

Learning Vision

Rimoptics

RMIT - School of VocationalEngineering Health and Sciences

Rodenstock Australia

RX Safety

Safilo Australia

School Of Medicine, Deakin University

See Now

Seed Contact Lens (ANZ)

Seeme Eyewear

Shamir Australia

Ski conferences for eyecare practitioners

Stiltec

Sunix Computer Consultants

Sunny Cords

The Australian Pterygium Centre

The Optometry Services Group

Tiger Vision

Tokai Optical

Tomato Glasses

Transitions

Universe Optical

Vision2020 Australia

Vision Australia

VKO Optical

VMD Eyewear

VS Eyewear

VSP Australia

VTi

Zeal Optics

Exhibitors by Geographical Area:

47%

34%

5%

10%4%NSW: 47%

QLD: 10%

SA: 5%

VIC: 34%

WA: 4%

Exhibitors by Industry Type:

40% 32% 16% 18% 6% 11%

FRAMES SUNGLASSES EQUIPMENT ACCESSORIES & PARTS

CONTACT LENSES

TRAINING & EDU SERVICES

Exhibitors

Maui JimBest Stand Large Custom

StandAwardWinners

LBJ Optical Best Stand Medium Custom

Proper GoodsBest Stand Small Pre Built

Sharon FellPaul Fell Optometrists (Forest Lake, QLD)

Golden TicketWinners

Melinda JablonskiVMD Eyewear team

O=MEGA19 Winners of a trip to Koh Samui

1 9 - 2 1 J U LY 2 0 1 9

M E L B O U R N E C O N V E N T I O N

A N D E X H I B I T I O N C E N T R ESRC + ODMA = OMEGA19

omega19.com.auWIN a trip

to Koh Samui

GOLDENTICKET

Visitors

Day One (Fri 19 July)

1,699

Day Two(Sat 20 July)

2,044

Day Three (Sun 21 July)

1,565

Total Visits

5,30853.38%

1437

By State

19.23%538

12.80%358

4.22%118

4.65130

1.89%53

1%28

0.29%8

Unknown 127 4.54%

Media 1.00%

Ophthalmic Nurse 0.10%

Ophthalmologist 0.10%

Optical Dispenser 16.90%

Optometrist 50.8%

Optometry Student 1.300%

Optometry Teacher 0.10%

Orthoptist 0.20%

Practice Manager 12.30%

Retailer (Sunglasses or Accessories)

2.90%

Technician / Optical Mechanic

1.80%

Wholesaler / Distributor / Supplier

4.10%

Industry Type

International Attendance

78.80%167

2.40%5

3.30%7

2.80%6

0.90%2

0.50%1

3.30%7 1.30%

3

0.50%1

3.30%7

0.90%2

About the Organiser

About the Organiser

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DoorTraffic

O=MEGA19Deliveringthe future

About the Organiser

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Day Three(Sun 21 July)

KnowledgeCentreThese short, sharp free seminars on the show floor covered quick grab hints to help improve businesses and to pick up some useful tips.

PRESENTATIONS - FRIDAY, JULY 19

10.30 Artificial Intelligence and the future of eyewear dispensing - Ludwig Heymbeeck

11.15 It’s more than comfort - patient satisfaction with daily torics - Bausch & Lomb

11.45 Myopia Snapshot - Michael Morton BHVI

12.15 Dry Eye Work-Up -Demo on Oculus Keratograph 5 & I-Pen osmolarity tester - Jason Teh and Designs For Vision

12.45 The Social media and On-line Shopping Era - Vivienne Forbes - Social Ties

1.15 sMap 3D Scleral Mapping unit - Graeme Curtis - Contact Lens Centre Australia /VTi

2.00 Awards of Excellence Presentation Ceremony 2019

2.30 Your customer’s inner voice - Emma Roberts - The Eyewear Girl

3.00 Low Vision Referral, Support & Services - Nabill Jacob - Vision Australia

3.30 What is your practice really worth? - Kathy Allen - Dewings Accountants

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PRESENTATIONS - SATURDAY, JULY 20

10.30 Digital vs Manual Centration - The Pros and Cons - ZEISS

11.00 Eyelid Hygienist Demonstration - John Larkin - Optimed

12.15 The Social media and On-line Shopping Era - Vivienne Forbes – Social Ties

1.00 Device Technologies Demo - UK Optometrist Trusit Dave

1.30 Brighten Optix Ortho-K Lenses - Graeme Curtis - Contact Lens Centre Australia/VTi

2.00 Your customer’s inner voice - Emma Roberts - The Eyewear Girl

2.30 The science behind lens hydration throughout the day - Bausch & Lomb

3.30 What is your practice really worth? - Kathy Allen - Dewings Accountants

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PRESENTATIONS - SUNDAY, JULY 21

10.30 What is your practice really worth? - Kathy Allen - Dewings Accountants

11.00 The Social media and On-line Shopping Era - Vivienne Forbes - Social Ties

12.00 Artificial Intelligence and the future of eyewear dispensing - Ludwig Heymbeeck

12.30 Practice Success in the Face of Competition - Mark Overton - Ideology Consulting

1.00 Kerasoft ultra-thin specialist cls for keratoconus & irregular corneas- Graeme Curtis - Contact Lens Centre Australia/VTi

1.30 Your customer’s inner voice - Emma Roberts - The Eyewear Girl

2.00 What daily multifocal lens wearers want - Bausch & Lomb

2.30 Technology for Mountain Eye care - Joe Wang - Eyes For Everest

10

10

5

10

4

3

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MasterclassesAs part of the comprehensive education program on offer, the Masterclass sessions covered a mix of practical dispensing and the latest topics to improve business.

EVENT RUN - FRIDAY, JULY 19

11.00 Progressive Lens Dispensing - Getting the Basics Right - James Gibbins ACOD[Duration: 1 hour]

1.00 Essential Anatomy and Pathology for Dispensers - Steve Daras[Duration: 1 hour]

2.30 How do I compete with millennial focussed optical outlets?- Leigh Robinson RMIT[Duration: 1 hour]

4.00 The True Cost of Remakes - Grant Hannaford AAOO[Duration: 1 hour]

5.15 Managing Myopia In Your Practice - Michael Morton BHVI[Duration: 1 hour]

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EVENT RUN - SATURDAY, JULY 20

10.30 The private world of prism - Leigh Robinson RMIT[Duration: 1 hour]

12.00 Advancing Lens Dispensing - Grant Hannford AAOO[Duration: 1 hour]

1.30 Ophthalmic Practice Management - An Overview - Chedy Kallach ACOD[Duration: 1 hour]

3.00 Tools for Dispensing Best Practice - Steve Daras[Duration: 1 hour]

4.30 Hot Tips for the Successful Optical Dispenser - James Gibbins ACOD[Duration: 1 hour]

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EVENT RUN - SUNDAY, JULY 21

10.30 Dispensing for Children - Chedy Kallach ACOD[Duration: 1 hour]

12.00 Advanced Lens Dispensing - Leigh Robinson RMIT[Duration: 1 hour]

1.30 Top 10 Tips for Quality Dispensing - Steve Daras[Duration: 1 hour]

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Themes & MessageConference

Over 1,100 attendeesThe O=MEGA19 Clinical Conference was presented by

Optometry Victoria and replaced SRC. It brought together both international and domestic speakers in a cutting-edge

educational program. The dual stream format was tailored to meet the needs of optometrists at all stages of their career,

with the choice of attending the clinical conference over one, two or three days.

The conference has been the strongest presented in Australia for many years, with the biggest line-up of world-class

speakers participating, including keynotes Danica J. Marrelli and Dr. Jordan Keith already.

Themes & Message

FeaturesLive Window DressingKerry from Through the Looking Glass created her eye-catching window displays from an empty window space to the finished design on the show floor over the 3 days. Attendees were able to learn about design tips, upcoming trends and what to do with all the point of sale items that end up in their office.

Window Dressing Competition New to OMEGA19 was the Window Dressing Competition open to all optical retailers with street frontages. The displays were judged on a range of criteria, including: overall impression and visual impact; creativity and innovation; styling communicates a theme and clever use of retailers’ products; effort and business collaboration; and street impact. Entries were judged by Justin Compton and Sue Robinson, Diploma of Visual Merchandising, RMIT University. The winners were confirmed as:

• 1st place: Eye Style Optical, Ulverstone • 2nd place: A+ Optometry• 3rd place: Bayside Eyecare

Golden Ticket CompetitionOpen to all Exhibitor Reps and Sales staff, it was their responsibility to issue the O=MEGA19 branded Golden Tickets to their customers – including optometrists, dispensers and practice staff. The customer then had to attend O=MEGA19 and must complete their name and affix Practice stamp and/or business card to the Golden Ticket which had to be hand posted in the prize barrel located inside the exhibition hall.

The prize of a trip to Koh Samui was then awarded to the exhibitor and visitor who was drawn on Sunday 21 July 2019 @ 4pm.

Awards of ExcellenceThis year’s Awards of Excellence shortlisted the very best in fashion, innovation and technology as submitted by O=MEGA exhibitors and judged by an expert independent panel consisting of Professor Fiona Stapleton PhD, UNSW; Steven Daras, Teacher, Optical Dispenser & Course Coordinator TAFE Digital; Richard Banks, Independent Optometrist; and Lyndal Frollano, former Creative Director Harper’s Bazaar Magazine. The winners were confirmed as:

• OPTICAL FRAMES WOMEN: Silhouette - 20 Years TMA Special Edition (Model 1589/75)

• OPTICAL FRAMES MEN: Marchon Eyewear - Lacoste (Paris collection) – L2504PC

• SUNGLASSES: Fritz Distribution – Far Fetched by Fritz Frame

• CHILDREN’S FRAMES: Tomato Glasses - Tomato Glasses TKDC16

• SPORTS EYEWEAR: Bolle - Shifter RX• LENS DESIGN: Rodenstock - Impression FreeSign 3 DNEye Pro• LENS COATING: VSP Optics - SunSync Elite• DISPENSING EQUIPMENT: Rodenstock - DNEye Scanner 2• CONSULTING ROOM EQUIPMENT: Optimed - Revo FC• ACCESSORIES: Good Optical Services – The Eye Doctor

‘Sterileyes’ Anti-Bacterial Eye Compress• PRODUCT ENVIRONMENT (POS, RETAIL): Stepper Australia -

ZEISS Eyewear Architekt Kollektion Display KIT• CONTACT LENSES: VTi/CLC Aust. - NaturalVue (EtafilconA)

Multifocal 1 Day

Sundowner DrinksSundowner drinks took place on the Friday evening on the show floor at the Melbourne Convention & Exhibition Centre, between 5pm – 7pm. This gave exhibitors, visitors and delegates the opportunity to socialise and network with industry colleagues, and toast to a successful day one.

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