SHOW PROFILE

2018 VENUE MAP

Edition : 8th

Date : 27 February – 1 March, 2018

Venue : Dubai International Convention and Exhibition Centre

Organiser : Messe Frankfurt Middle East GmbH

Total Gross Sqm. : 11,170 sqm

Exhibitors : 307

Visitors : 7,179

Where does the region go to source the best ideas and products across the stationery, paper and office supplies spectrum? To Paperworld Middle East, the most comprehensive, diverse and exciting exhibition of its kind in the Middle East. To add to the benefits, Leatherworld Middle East, now co-located with the show for the first time is what made this the ideal marketplace presenting unbeatable value via cutting-edge innovations and business-transforming show highlights.

Organised by:

7,179 visitors from 90 countries

Countries Exhibitors

1 China 101

2 India 35

3 United Arab Emirates 31

4 Germany 21

5 Turkey 18

6 Korea, Republic of 14

7 Malaysia 10

8 Japan 6

9 Italy 6

10 Thailand 5

Top 10 Countries by Exhibitors

Countries Visitors

1 United Arab Emirates 4,305

2 India 443

3 Saudi Arabia 341

4 Iran 184

5 Pakistan 178

6 Iraq 146

7 Kuwait 138

8 Oman 104

9 Egypt 100

10 Jordan 95

Top 10 Countries by Visitors

A

B A 90% InternationalB 10% UAE

Regional breakdown of exhibitors

307 exhibitors from 42 countries

Regional breakdown of visitors

A

B

A 60% UAE

B 40% International

Exhibitor numbers from 2014 – 2018

350

300

250

200

150

100

50

2014 2015 2016 2017 2018

271299 305 313 307

Visitor numbers from 2014 – 2018

7000

6000

5000

4000

3000

2000

1000

2014 2015 2016 2017 2018

6,4296,099

6,7746,443

7,179

Ibis Hotel

Novotel Hotel

ConventionTower

ExhibitionGate

ConventionGate

Sheikh

Rashid Hall

Sheikh

Maktoum

Hall

Concourse

Dubai Metro

Hal

l 6

Hal

l 7H

all 8

Sheikh Saeed Halls

Saeed 1 Saeed 2 Saeed 3

Multi-storeycar park

Hall 1 Hall 3

Hal

l 5

Trade Centre Arena

Hall2

Hall1Za’abeel

Hall3

Hall5

Hall4Za’abeel

Hall6

Taxi Pickup &drop off

Multi-storey

car park

Paid Parking Free Parking

P

P

Hall 2 Hall 4

Taxi pick upand drop off

Helipad P1.a

P1.dFREE

P1.cFREE

Closed

VValet

Parking

POST SHOW REPORT

GESS 853 - 516 631 - Crossovers

Leatherworld - - - - TBC Middle East Crossovers

Corporate gifts

Seminars

Co-location with Leatherworld Middle East

2018 SHOW HIGHLIGHTSMARKET INFORMATION

C

A

B

DA 42% Office SuppliesB 30% Creative/OthersC 21% Stationery/

Back to SchoolD 7% Remanexpo

Exhibitors by products category/ products on display

Sponsors and Supporters

Information 63% Purchase 36% Contact 43%

24 exhibitors including:

Melissa & Doug, Atiq Liusie, Ty, Amscan, Anagram, Party Camel, Ginger Ray, Meri Meri, Djeco, Rachel Allen, Unique, Talking Tables, Sarmadee, Just DK, Pokemon, AV Vallejo, Wild Planet, Party Centre, Skola Toys, Spiegelburg, Karaloon and CP Balloons

The future looks bright for the Middle East children’s toy sector, with the regional retail value of toys and games estimated to reach US$4 billion by 2020.

– The market for stationery and paper products in Africa

– The growing packaging industry in Africa

– Why remanufacture? – A brief look at the benefits of re-manufacturing across all industry sectors

– The office print market – A global overview of the office print market and a look at the Middle East market, the key OEMs and aftermarket players.

www.paperworldME.com/Seminar

Naved Hasan Associate EditorAfrican Business Pages

David Connett EditorThe Recycler Magazine

Playworld Village

Source: Exhibitor & Visitor Survey conducted by Wissler & Partner - Trade Fair Marketing, Basel, Switzerland

NEW

Wrap Star Competition

Playworld Middle East

The Green Room

Platinum Sponsor: Official Knowledge Partner:

Launch Partners: Industry Partners:

Corporate Gift Partner: Co-location Partners

26%

in 2022

Sustained growth expected for UAE’s writing instruments market; estimated to be worth

Global exhibitors at Paperworld Middle East 2018 look to entice buyers with products dedicated to regional preferences.

over the next five years.

Paperworld Middle East 2018, the region’s dedicated trade fair for paper, office supplies, stationery, corporate gifts, and children’s toys and games, will feature more than

1

2

3

4

5

6

7

8

Arabic calligraphy pen among the new items targeting a UAE market that is set to grow by

exhibitors from

countries300+ 40

The solid state of the market is underlined by the large presence of writing instrument exhibitors at Paperworld Middle East 2018, which includes household names such as German brands Schneider, Pelikan, and Lamy, and leading lights from Japan and Korea including Mitsubishi Pens, Zebra, Pilot, Platinum Pen, and Artline.

on ballpoint, rollerball and fountain pens in 2017

Pencils

Colouringitems

Accessories

Markers & highlighters

$71.1 million

$13 million

$11.7million

$12.6million

$8.9million

Pens hold the lion’s share of the market according to EMI, with UAE consumers spending

Seminars - Topics included:

Speakers

Reasons for visiting

View / get to know innovation, new developments

Expand specialist knowledge

View / get to know product variants

Compare competitors

Achieve an overall impression of the market situation

Exchange experience

Prepare purchasing decisions

Conduct purchases

Initiate new business relations

Cultivate existing business relations

Figures in percent 0 25 50 75 100

24

24

20

20

16

15

15

18

35

17

Paperworld Middle East 2018, the region’s dedicated trade fair for paper, office supplies, stationery, corporate gifts, and children’s toys and games, featured

exhibitors from

countries307 42Messe Frankfurt Middle East GmbH | P.O. Box 26761, Dubai, UAE

Tel: +9714 389 45 00 | Fax: +9714 358 55 33 | paperworld@uae.messefrankfurt.com | www.paperworldME.com.com | www.uae.messefrankfurt.com