POST SHOW REPORT

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INVESTMENT OPPORTUNITESAND EXCLUSIVE BRANDS

FACT SHEETEVENT: International Franchise Exhibition 2017

EDITION: 5

SUPPORTERS: 1. Egyptian Franchise Development Association2. Asiawide Franchise3. Franchising and Licensing Association4. International Franchise Association5. China Chain store & Franchise Association6. AssoFranchising 7. Portuguese Franchise Association 8. French Franchise Federation9. World Franchise Council10. British Franchise Association11. Croatian Franchise Association12. European Franchise Association

DATE: October 25-26, 2017

LOCATION: Abu Dhabi National Exhibition Centre

HALL: 5

OPENING HOURS:Wednesday 25th October 9:00 – 17:00Thursday 26th October 9:00 – 17:00

GROSS SPACE:2925 SQM

TOTAL ATTENDEES: 5,000

NUMBER OF PARTICIPATING COMPANIES: 120

WEBSITE: www.ifce-ad.com

TOTAL UNIQUE VISITORS: 3,600

ABOUT IFE 2017About IFCE 2016: Organized by the Abu Dhabi Chamber, and supported by 12 franchising associations, the fourth edition of the International Franchise Conference & Exhibition (IFCE) 2016 was a tremendous success and brought in 2,607 visitors to the show over the course of two days.The event took place at the Abu Dhabi National Exhibition Center (ADNEC) from December 14-15, 2016.

ABOUT THE FAIR About IFE 2017: More than 300 brands from 120 companies were participated in the show. The slogan and concept of the show was: "Investment Opportunities and Exclusive Brands".

Organized by the Abu Dhabi Chamber, and supported by 12 franchising associations, the fifth edition of the International Franchise Exhibition (IFE) was a tremendous success and brought in 5,000 visitors to the show over the course of two days.

The event took place at the Abu Dhabi National Exhibition Center (ADNEC) from October 25-26, 2017. The two days exhibition drew the participation of:

25 OCTOBER 2017 - VIP OPENING DAY The opening ceremony of the International Franchise Exhibition, held in Abu Dhabi National Exhibition Centre, took place with the participation of H.E Ibrahim Al Mahmoud, first Deputy Chairman of Abu Dhabi Chamber of Commerce and Industry, accompanied by H.E Mohamed Helal Almheiri, Director General of AD Chamber, as well as a host businessmen and VIPs.

Participating companiesfrom 16 countries

120Unique visitors 3,600

Attendees from30 countries 5,000

WHAT DID IFE DELIVER IN 2017

UNIQUE VISITORS DETAILED ANALYSIS

5000ATTENDEES

52%+Visitors

300+Exhibiting

Brands

2,925 sqmExhibition

Area

12 SupportingFranchise

Associations

120ExhibitingCompanies

16ExhibitingCountries

Visitors

VIPs

Media

Protocol

Exhibitors

Organisers

Students

Total

1,370

33

22

35

439

46

100

2,045

1,335

54

3

15

439

46

150

2,042

2,705

87

25

50

439

46

250

3,602

TYPE DAY 1 DAY 2 TOTAL

3600UNIQUE VISITORS

EXHIBITORS AT IFE 2017

PARTICIPATING COUNTRIES

EXHIBITOR BREAKDOWN BY SECTOR

4% Associations

1% Auto Detailing Services & Products

15% Health & Beauty

1% Building Services & High Structures

3% Consultancy

4% Education & Training

1% Facilities Management

53% Food & Beverage

2% Government

2% Industrial & Manufacturing

2% IT & Telecom

1% Law Firm

2% Leisure

1% Real Estate

1% Service & Maintenance

6% Trade & Retail

1% Transportation

2% Travel Services

1% Visual Communication

97%of the exhibitors are planning to participate next

year

92%of exhibitors rated attendees quality Excellent or Good

73%of exhibitors are

satisfied with the quantity of

visitors

88%of exhibitors are satisfied with overall

performance of the event

90%of exhibitors

were successful in meeting their

objectives

PRIMARY REASONS FOR EXHIBITING

“I am the founder of Ka'ak Al Manara, and I took part for the first time in IFE this year to represent investment opportunities for my brand. I think the experience was better overall than we expected and I will surely be spreading a very positive message to all. Firstly, Turret and the Abu Dhabi Chamber of Commerce were supportive from day one, and executed an excellent event. And it has to be said that their pricing for the quality of investors they attract is excellent. The quality of people and discussions we had over the two days was better than any similar conferences in the UAE market that we've experienced this year. We'll definitely be back again next year and recommend this to anyone who is serious about franchising.Ziyad Ayass, Managing Partner, Ka’ak Al Manara

“Very high quality of attendees. IFE is a recommended event for every franchisor.Dhawal Shah, Franchise Manager, The Grooming Company

“Feeling proud to participate in such international exhibition, IFE is a good chance of brand advertising and making people aware about our business.Mounir Raffa, Chairman of Board, Al Sayadiyah Co. Ltd.

“IFE was a nice exposure for Fine Hygienic Holding, we met potential investors and business expats too.Rania Al Haddad, Business Studies & Development Manager, Fine Hygienic Holding

“IFE was an excellent platform to introduce franchise concepts and to educate people about franchising.Pankaj Gulati, Franchise & Business Development Director, BICE International

“Very good event, we will be participating next year!Eli Javier, Operations Manager, Skinny Genie

HEAR ABOUT THE SUCCESS OF IFE 2017 FROM OUR EXHIBITORS:

75%of visitors plan on attending the next edition of

the International Franchise Exhibition

66%of visitors attended both days of the show

PRIMARY REASONS FOR VISITING

VISITOR SUCCESS

VISITORS AT IFE 2017

2B COMPUTER

800 PIZZA LTD

AIMS BEAUTY INSTITUTE

AJ ENTERPRISES

AL AMAAL BUSINESS SERVICES - TASHEEL

AL MALAKY FOODSTUFF PACKING LLC

AL SAYADIYAH UNITED CO. LTD

AMERICAN CHAMBER

ASTECO PROPERTY MANAGEMENT

ATOMIC/CHICKEN INASAL

ATTIBASSI CAFÉ

BE LIQUID CREATIVE

BEAUTY CONNECTION SPA

BEDASHING BEAUTY LOUNGE

BICE INTERNATIONAL LIMITED

BODYCONCEPT

BUBO BARCELONA CAFÉ LLC

BURGER28

CAFÉ DESIRE

CHICKING

CREMOLATA

CREPAWAY

CREPEUCCINO

CRISPY MEAL RESTAURANTS CO.

CURVES GYM

DALE CARNEGIE TRAINING

DEEK DUKE

DES LIS CHOCOLAT

DEVELOPMENT DIVAN CO.

DIAMANTINE

DOCULAND

DONER AND GYROS

DR. HASAN AL MARZOOQI LAWYERS & LEGAL CONSULTANTS

DR. NUTRITION

DR. TAFFI SRL - AL NAJIM INTERNATIONAL

C75

E95

C40

E70

B80

F15/F20

D120

B50

D65

E120

D130

F60

C110

D70

B70

C90

C125

D145

C50

E75

F59

F61

H90

E110

E40

D45

H110

E105 & E100

A20

C65

C80

F40

C105

D110

B40

DYNAMICS SPORTS

ELITE MANAGEMENT TRAINING

EMTIYZ

ENGINEEIUS

EZ TAXI

FAST SIGNS

FINE HYGIENIC HOLDING

FLAME AND BAKE

FRANACCESS

FRANCHISE PAKISTAN

FRANCHISE SOUQ

FRANGLOBAL

FRENCH BAKERY LLC

FRESH AND LIGHT

FRUIT TWIG

GAMEVAN PARTIES & ENTERTAINMENTS SERVICES LLC

GEOWASH

GHF SEAFOOD

GLEE HOSPITALITY

GOSSIP CAFÉ & DESSERTS

GULF RESTAURANTS AND PARKS COMPANY LTD

HAMBURGAH HOSPITALITY

HAPPY WAY BUSINESSMEN SERVICES

HEALTH WAY GENERAL TRADING

HERITAGE FOR HENNA INTERNATIONAL

HUMMUS REFI

INS HEALTHY FOOD TRADING L.L.C

JABRYS HOSPILTALITY

JOHNNY ROCKETS

KAAK AL MANARA COFFEE SHOP LLC

KAIR FASHION

KNIGHTS & WALKER

LAMBERT & CO.

LE SOIE COSMETICS

LET'S GO GYM FITNESS AND SPA CENTRE

C85

D40

C115

D50

D125

B46

B47

F80

A22

C55

D115

B60

E22

F85

F58

B35

E27

E115

E130

F10/F25

E85

D80

B75

E65

D90

F63

C35

F29

B45

G15

A31

D55

C95

C70

E55

COMPANY NAME STAND NO. COMPANY NAME STAND NO.

EXHIBITORS LIST

LET'S POPCORN CATERING SERVICES LLC

LITTLE SNACKS PASTERY

LIWA DATES

LP GLOBAL VENTURES

MAISON DES FLEURS

MAISON SAMIRA MAATOUK

MEDINIQ HEALTHCARE

MEDITARRANEO ITALIAN LOUNGES

MOSHI-MOMO & SUSHI

MY GYM UAE

NASMA

NOON & KABAB RESTAURANT LLC

PANADERIA BAKERY

PERSONAL 20

PHONUP

PINK BURGER

PRIME BITES

RED STAR BISTRO

REHMANTRAVEL.COM

REIDEL LAW FIRM

RELIANCE FACILITIES MANAGEMENT LLC

ROADSTER DINER

ROUNDUP

E140 D140

A29

A27

B30

A21

E24

E80

D14/21/19/16

D100

F62

F70

F75

-

F57

F55

E90

F27

C50

D105

D85

H105

E125

SANA HINA'S HAIR AND MAKE UP

SHAWARMA TIME

SHAWERMA EL REEM

SKINNY GENIE

SPEAK ENGLISH GYM

SPIDER STYLE

SWICH

THE ACAI SPOT COFFEE SHOP LLC

THE FRANCHIZERY

THE GROOMING COMPANY LLC

THE ICE CREAM LAB LLC

THRAA CAPITAL INVESTMENT LLC

THUNDER ROAD GROUP

TOTAL CONCEPTS INTERNATIONAL

TRUST INTERNATIONAL FACILITIES MANGEMENT

ULTRA BEAUTY TAN CENTRE

UNDER 500

V-ONE

VIVA FIT

VLCC INTERNATIONAL LLC

WAFFLICIOUS

WAKEEL GULF FRANCHISE CENTRE

YAS FOOD & DATES

C45

E135

D135

F22

F45

D25

F52

F56

C60

B48

E145

A25

F24

D95

E29

E60

C120

C135/C130

C100

D75

D60

A23

F50

COMPANY NAME STAND NO. COMPANY NAME STAND NO.

EXHIBITORS LIST CTD...

EXHIBITORS AT IFE 2017

B A C K T O N A T U R Ewww.almalaky.com

EXHIBITORS AT IFE 2017

L O G O W I T H C L A I M

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MARKETING AND PROMOTIONAL CAMPAIGN

A comprehensive marketing campaign was conducted to ensure maximum exposure before, during and after event. These included:

40 1000Over 40 updates posted on Social Media channels

More than 1000 people were called and registered prior to the show

14 32

4 20

40 200

Outdoor Megacoms and artwork on ADNOC station’s doors in 14 key locations in Abu Dhabi

Email campaigns sent to more than 500,000 contacts worldwide

SMS campaigns inviting visitors to come and visit

Adverts in leading publications in UAE

Spots of radio advertisements throughout Abu Dhabi

VIP invitations sent to 200 of top industry contacts

LOCATIONS OF ADNOC STATIONS INCLUDES:

LOCATIONS OF MEGACOMS INCLUDES:

Al Ithihad, Police CellegeAl Zaab AreaAl Hosn, Airport RoadAL Salam, Salam StreetJawazat, Abu DhabiBaniyas F/S - Abu Dhabi, Najda St, Near Hypermarket

Al Jazeera, Najda StreetAl Naser, Khalidiya, Abu DhabiAl Falah, Abu DhabiAl Dana, Muroor Road, Abu DhabiSouq Al BatinAl Zaffarana F/S - Abu Dhabi, Muroor RoadKhalidiya, Abu Dhabi

• Abu Dhabi – Al Ain truck road Musafah near NBAD towards Dalma Mall

• Sultan Bin Zayed street after Dihan street towards Dubai

• Shk Rashid Bin Saeed street Near Abu Dhabi Chamber of Commerce

• Dahan street opposite traffic engineering department towards Sultan Bin Zayed street

• Mohamed Bin Zayed city 79th street opposite Mazyad Mall parking

• Khalifa City (A) third street after signal towards Al Raha Gardens

• Sheikh Zayed Bin Sultan street opposite Raha Mall

• Abu Dhabi – Al Ain truck road Musafah before Musafah Municipality towards Dalma Mall

• Marina Mall near Tabreed• Rabadan street opposite PEPSI

FLAGSA total of 80 flags were placed on the street around ADNEC

RADIOAdvertising comprised 2 campaigns of 40 spots on Emarat FM and Radio 2 one week before the event.

STUDENT CAMPAIGNThe Deans and/or Professors of Business programmes were targeted in 109 institutions and universities across the UAE. An initial introduction was done by phone then follow-ups with an information pack via email inviting students to attend IFE.

PRINT CAMPAIGNDedicated newspaper and magazine adverts were placed in leading publications across UAE• 2 HPC adverts in Al Ittihad Newspaper • 1 HPC adverts in Al Khaleej newspaper • 1 QPC adverts in Gulf newspaper • 1 full page advert in Entrepreneur ME English magazine • 1 full page advert in Entrepreneur ME Arabic magazine • 5 full page adverts in Abu Dhabi World Arabic magazine• 3 half page adverts in Abu Dhabi World English • 1 full page in Franchise India Magazine (FranGlobal)• 1 full page in Smart Business Magazine

STRATEGIC PARTNER

SUPPORTERS

SUPPORTING PARTNERS

MEDIA PARTNERS

ECOSYSTEM PARTNER

SPONSORS, SUPPORTERS AND MEDIA PARTNERSMedia partnerships and barter agreements were secured with 24 publications, franchise associations and consultants:

With each sponsor, supporter and partner, an integrated marketing campaign was put in place to include on- and off-line advertising, feature previews and direct access to subscribers including a personalised e-invitation.

EMAIL CAMPAIGNS A total of 16 email campaigns were sent to a database of more than 500,000 contacts. These HTMLs covered the following titles:

1. Book your hotel package today and save up to 15%!2. Book your stand today in the leading franchise show in the Middle East region3. 5 reasons to attend IFE4. October can change your life 5. Have you registered your visit to IFE yet6. Congratulations you have been upgraded to platinum visitor7. Meet over 100 of the most successful franchise brands, looking to meet people like you!8. Your visitor badge is ready9. Don't miss out Business Week's great events in Abu Dhabi. Register your free visit today!10. Business week opens in 1 week. Have you registered yet?11. Last chance to pre-register!12. Business Week Abu Dhabi opens tomorrow!13. Day 1 at Business Week was great!14. VIP e – invitation15. E – invitation16. Invitation HTMLs sent to the exhibitors to invite their own customers and prospects

The following media partners helped in sending the HTMLs to their database too:

American Chamber in Abu Dhabi: 1 E-mailer to their databaseEmtiyz: 4 E-mailers to their databaseMiddle East Business Magazine: 3 E-mailers to their databaseThe Franchizery: 2 E-mailers to their databaseMy UAE guide: 1 E-mailer to their databaseOIC Today: 3 E-mailers to their databaseWealth monitor: 1 E-mailer to their databaseADNEC: 1 E-mailer to their database

ONLINE BANNERSOnline banners were present on the following websites:• ADNEC• ME Business Magazine• My UAE Guide • OIC today• Wealth Monitor

LISTING ON THIRD PARTY WEBSITESThe event was listed on:

• AD events • AD Chamber • Day of Dubai• Clocate • Confex DB• Eventbrite • General secretariat of the executive council and • Eventful

WEBSITE IFE website was updated with the new logos, dates and information

DIRECTIONAL SIGNAGEDifferent directional signage were created in dual language and placed in different parts inside ADNEC

DIGITAL SIGNAGE IFE artworks were displayed across all ADNEC digital signage.

OTHER MARKETING COLLATERALS• Arabic and English sales brochure

Sales brochure has been printed in dual language and distributed to all our potential exhibitors

• Arabic and English Show guide The 80 pages show guide in dual languages was distributed at the registration area to all those who attended the event

• Arabic and English Flyers Flyers in English and Arabic were placed in Abu Dhabi Chamber customer service area and distributed with AD World Magazine to the following places:

• Ad Mall• Marina Mall • Khalidiya Mall • Madinat Zayed Mall • Wtc Mall • Galleria Mall • Boutik Mall • Paragon Bay Mall • Mushrif Mall • Mazyad Mall • Dalma Mall • Carrefour Al Saqr • Bas Mall • Carrefour Deerfield’s Mall • Al Raha Mall

• VIP invitations

200 VIP boxes with badges and invitations were produced and distributed inviting VIPs to attend the event

• Badges All badges were colour coordinated for Visitors, Media, VIPs, Exhibitors and organizers

• Roll-up banners Roll-up banners in English and Arabic were placed in Abu Dhabi Chamber customer service area and during the show

SOCIAL MEDIA SUMMARY

FACEBOOK FAN BASE GROWTH

SOURCE OF LIKES

PAGE REACH

• 1,824 page likes by October 30th. • Fan base is mainly constituted of males between 25-34. • Highest type of engagement came as post likes. • 282 followers on Instagram. • Live coverage on Instagram as stories using #IFE17 and tagging exhibitors. • 103 followers on Twitter• Over 30 updates posted on Social Media channels including: Abu Dhabi Chamber, ADNEC, Abu

Dhabi Events, Ajman Chamber, Oloomad, Dr. Taffi and World events guide.

Likes come mostly from feed_pyml (pages you might like - sponsored: suggested pages that users might like and they appear on the users’ newsfeed based on their activity and interests) followed by sponsored story.

10/15/2017 was the top-performing day with 28,396 Daily Total Reach, 1,510 Daily Organic Reach and 26,724 Daily Paid Reach.

ENGAGED USERS

PAGE STORIES BY ACTION TYPE: COMMENTS, LIKES, & SHARES

POST REACH

TOP PERFORMING POSTS | TOP 1 TOP PERFORMING POSTS | TOP 2

• 6,101 engaged users throughout the month; an average of 203 engaged users per day.

• The highest peak of engaged users came on 10/22/2017 with 693 engaged users.

• Active on-page interactions were mostly registered as likes, followed by shares then comments.

• Total of 1,673 interactions.

The post that got the highest total reach was published on 10/26/2017 (photo album) with 35,523 Lifetime Post Total Reach.

TOP PERFORMING POSTS | TOP 3

TOP PERFORMING VIDEOS

FACEBOOK ADS

FACEBOOK ADS

FACEBOOK ADS

INSTAGRAMINSTAGRAM SUMMARY

Total number of followers: 282

Total number of posts: 40

By type: • 31 photos • 2 multiple photos • 7 videos

Total number of interactions: 1,975 • 1,948 post Likes • 27 post comments • 399 video views

INSTAGRAM ADS

TWITTER

SOCIAL MEDIA BY THIRD PARTIES

TWITTER SUMMARY• Total number of followers: 103 • Total number of tweets: 35 • Engagement by type: - 2.1k link clicks - 1 re tweet - 31 likes - 4 replies

Over 30 updates posted on Social Media channels:• Abu Dhabi Chamber • Adnec• Abu Dhabi Events• Ajman Chamber• Oloomad• Dr. Taffi• World Events Guide

CONTACT USQaboos M. Khalid

Event directorPhone: +971 2 234 8414

Email: q.khalid@turretme.com

www.ifce-ad.com

SEE YOU NEXT YEAR!16 - 17 October 2018

Abu Dhabi National Exhibition Centre