Post Penguin SEO
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Post-Penguin SEO TOM ANTHONY
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11-Sep-2014 -
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Penguin is now a few months old, and this deck is a bit of a look at what it should teach us about SEO.
Transcript of Post Penguin SEO
Post-Penguin SEO
TOM ANTHONY
Penguin - What changed?
Tom Anthony | @TomAnthonySEO
Should SEOs be thinking about anchor text at all any more?
Tom Anthony | @TomAnthonySEO
Should SEOs be thinking about anchor text at all any more?
We should still pay attention to anchor text, but we need to mix it up.
1%
19%
72%
8%
Yes, just as before. Just from different sources.Yes, but lower %. Mix in branded links and other non-keyword links.Just ignore anchor text, get links and don't specify preferred anchor.Links are dead. Social rules!Unsure
Tom Anthony | @TomAnthonySEO
Post-penguin, what percentage of anchor text should be branded?
Tom Anthony | @TomAnthonySEO
Post-penguin, what percentage of anchor text should be branded?
Most SEOs think most of your anchor text should now be branded.
43%
33%
23%
Under 30% 30-50% 50+%
80 SEOs surveyed.
1 Penguin recovery.
Full survey results will be published on Distilled Blog this week:
http://www.distilled.net/blog/
Penguin Was Not Alone
Tom Anthony | @TomAnthonySEO
Tom Anthony | @TomAnthonySEO
Recent Algorithm Updates
August 2009: Caffeine (testing)May 2010: May DayJune 2010: Caffeine (launch)Feb 2011: PandaNov. 2011: FreshnessApril 2012: Penguin
SEO: Post Penguin (and Panda, and May Day)
Tom Anthony | @TomAnthonySEO
Accept that paid links still work
Tom Anthony | @TomAnthonySEO
Paid LinksLow Quality / Anchor Text
Links
* may not be to scale ;)
Paid Links & Low Quality Links
Tom Anthony | @TomAnthonySEO
Tom Anthony | @TomAnthonySEO
Tom Anthony | @TomAnthonySEO
Don’t blindly follow others.
Tom Anthony | @TomAnthonySEOImage: http://www.shorpy.com/node/3670
We gotlazy.
Where’s the value?
Tom Anthony | @TomAnthonySEO
What is the common factor?
May DayPanda
FreshnessPenguin
Tom Anthony | @TomAnthonySEO
All are about value to the user:
May DayPanda
FreshnessPenguin
TrustworthyQualityUp to DateReputable
Do Guest Posts add value?
“...when you're just doing it to sort of turn the crank and get a massive number of links, that's something we are less likely to count
those links.”Matt Cutts, Google
Do Infographics add value?
“I would not be surprised if at some point in the future we did not start to discount these
infographic-type links to a degree.”Matt Cutts, Google
Examples of value...
Tom Anthony | @TomAnthonySEO
Tom Anthony | @TomAnthonySEO
AppliancesOnline.com
Tom Anthony | @TomAnthonySEO
AppliancesOnline.com
Be Zebra proof:
Add value.
Tom Anthony
@TomAnthonySEO
Per Eriksson
@PerfektEriksson
Questions?
