All the News That Fits to Print: Re-thinking Consumption (Chris Clarke)
Post MVP Strategies - Chris Clarke
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Transcript of Post MVP Strategies - Chris Clarke
You put your product out into the world, AWESOME, NOW WHAT? Post MVP Strategies with Chris Clarke
Buy Gift Cards Replace the wallet
Post MVP Challenges
A good way to deal with all of this is to reflect
How did we get here? How are we adapting? Where are we going?
Conduct a Retrospective
Conduct a Retrospective
What’s changed or influencing our market? What stories can you tell us that will validate where we are going? What’s the compe::on doing and will it influence what’s planned? Has anything shi<ed or influenced our strategy? What’s the status of the product roadmap? How are customer using our products and what have they experienced? What’s been developed or delivered from the product marke:ng roadmap and how will it influence the channel? What’s the :ming or status of the next product launch? What has product management learned since our last retrospec:ve? What has product marke:ng experienced since we last met?
+
Overall project retrospective + bi-weekly product steering
A good way to deal with all of this is to reflect
How did we get here? How are we adapting? Where are we going?
Minimize your feedback loop
Urban Safari
Talk to your users (often)
Pay with Points?? Whuh...?
6.54
Focus on metrics that matter
Start with 3-5 metrics for customer and business success
- % Users Who Complete a Key Workflow
- % Retention
- NPS
A good way to deal with all of this is to reflect
How did we get here? How are we adapting? Where are we going?
Steer your roadmap by your user insights rather than your business drivers
“I worry that my money is doing bad things I don’t know about”
Insight Feature
Sell the most gift cards
Business Goal Feature
Send a notification with new gift card discounts
vs
Use storytelling to share the “WHY”
Simon Sinek’s Golden Circle
Create a growth plan
In X amount of time To reach X segment
Using X channels With X budget
I want
Recap
How did we get here? How are we adapting? Where are we going?
Steer your roadmap by user insights rather than business drivers Use story telling to answer the “WHY” Create a growth plan
Minimize your feedback loop Take an Urban Safari Talk to your users (often) Focus on metrics that matter
Conduct a retrospective
“Success is not final, failure is not fatal: it is the courage to continue that counts.” Winston Churchill