Post-Modernist Anti-Marketing A New Way Forward? · PDF fileGENESIS SELLING ENGLAND BY THE...
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Post-Modernist Anti-Marketing A New Way Forward?
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Transcript of Post-Modernist Anti-Marketing A New Way Forward? · PDF fileGENESIS SELLING ENGLAND BY THE...
Post-ModernistAnti-Marketing
A New Way Forward?
Anti-Marketing
Post-Modernism
(Modernism)
Les Demoiselles d’Avignon Picasso(1907)
Girl with a MandolinPicasso (1910)
Modernism
Andy Warhol
Piet Mondrian
Maria Lassnig Tamara de Lempicka
Modernist Marketing
Aisle of PlentyEasy, love, there's the Safe way home.Thankful for her Fine Fair discount, Tess co-operatesStill alone in o-hell-oSee the deadly nightshade grow
Knights of the Green Shield…
Chewing through your Wimpey dreams…
Genesis, October 1973
Modern Marketing:
PRICE is everything
The Customer is persuaded that he/she is getting top quality at a fantastic price
Emphasis on the Benefits of the Product offered to the Consumer
Sell at almost any cost
What is Post-Modernism?
Marcel Duchamp ‘Fountain’ 1917
Oliver OpitzTokyo 2013
