Indian Institute of Foreign Trade, New Delhi

Post Graduate Certificate Program in

International Marketing (PGCIM) Batch 01

CONTENT

Broad Contours

Unique Features of Program

Who Should Attend

Program Architecture

Fees

Certificate

Program Profile

About IIFT

NIIT Imperia Edge

Admission Process

Detailed Module-wise Contents

Program Director: Prof. Parul Singh from IIFT New Delhi

Duration: 6 Months

Eligibility: Graduation in any discipline

Schedule: Sundays; 5:30 PM to 9:30 PM

Program Fee: Rs. 90,000/- [Additional Fees: Rs. 5,000/- For books and study material] (Fee payable in Installments, Educational Loan Facility available)

BROAD CONTOURS

Only Long Duration Program exclusively dedicated to International Marketing

Focus on all aspects of International Sales and Marketing

Covers latest trends in International Marketing

Unique Program Design

Extensive Use of Case Studies, Live Corporate Examples, use of business simulations and Peer Learning

Pedagogy

Opportunity to learn from the professors of premier International Management Institute of India. For faculty details please visit IIFT website www.iift.edu

Faculty

One 4-Days IIFT Campus Visits during the program at the start of the Program Campus Visit

Post Graduate Certificate Program in International Marketing after successful completion of the program from IIFT New Delhi Certificate

UNIQUE FEATURES

http://www.iift.edu/

Graduates who want to understand nuances of International Marketing and challenges associated

Professional in early stages of career seeking to understand the dynamics of International Marketing

Professionals seeking to operate as practitioners of International Marketing

Executives/ entrepreneurs involved in export/ import business

Entrepreneurs wanting to expand in international markets

WHO SHOULD ATTEND ?

PROGRAM ARCHITECTURE

Campus Visit- 4 Days

Teaching of 7 modules on Platform

Certification from IIFT

PROGRAM MODULES

1. Marketing Management

2. International Marketing Management

3. Marketing of Services

4. Digital marketing

5. Sales and Distribution Marketing

6. Sales Management

7. Retail Management

Attendance Criteria Minimum 66% Attendance in each module

Minimum 80% Attendance in the entire program

Certification Criteria

A student will be eligible for certification only if he/she has CGPA of at least 2.33 in the program

ACADEMIC GUIDELINES

Program Fee: - Rs. 90,000/- inclusive of all Taxes

The fee can be paid by cash, cheque or DD drawn in favor of NIIT Ltd. Imperia Collection Account

The fee can be paid in installments as given below:

* Inclusive of service tax

Installment Schedule

Application

Fee** Initial

Amount* # Registration Fee

* I* II*

Month May, 2014 Jul, 2014

Amount Rs. 1124/- Rs. 10,000/- Rs. 35,000/- Rs. 22,500/- Rs. 22,500/-

**Application Fee is non- refundable

FEE PAYMENT SCHEDULE

# Candidate once selected by Institute, the initial amount will be NON- REFUNDABLE. If candidate is Not selected by Institute, initial amount will be refunded in 30 days from result declaration

*It is suggested that applicants complete the admission/ registration formalities as soon as possible within the announced timelines as we may be compelled to allot the seats on first come first serve basis due to limited availability of seats.

SAMPLE CERTIFICATE

PROGRAM PROFILE

Prof. Parul Singh Assistant Professor, IIFT New Delhi Qualification: MBA (Human Resource and Marketing) and B. Tech. in Computer Science Areas of Interest / Specialization

Management Information Systems IT Applications in Management E-marketing Customer Relationship Marketing International Marketing

Work Experience 4 years in Academics and 3 years in Corporate

PROGRAM DIRECTOR PROFILE

IT/ ITES BFSI Automobile Government Manufacturing

STUDENTS FROM TOP ORGANIZATIONS

*Indicative List

For more information about the institute, please visit www.iift.edu

ABOUT IIFT NEW DELHI

IIFT is the premier institute in field of International Business

IIFT was established by Ministry of Commerce, Government of India in 1963

IIFT New Delhi is a deemed university and its programs are recognized by UGC

IIFT has undertaken path-breaking research studies with organizations like WTO, World Bank, UNCTAD etc.

IIFT alumni includes prominent business leaders like: S.K. Roongta, M.D. Vedanta Aluminium

Manu Sawheny, M.D. ESPN Star Sports

Siraj Chowdhary, CEO, Cargill India

Rashesh, CEO, Edelweiss Capital

http://www.iift.edu/

ABOUT NIIT IMPERIA

58 Classrooms across 24 Cities in India Direct one-to-one interaction is ensured through individual ICT system Technology:

Inbuilt Redundancies Infrastructure to reduce breakdown (Extended C-Band)

Student Facilities Transit: when travelling to other cities Transfer: permanent change in location to other city Recorded Lecture: when absent in a session

Students Services Students Services Portal Learning Management System Collaborative Environment

Availability of Trained professional to address queries between 9 AM to 9 PM, 365 days

Continuous Communication Mails Phone Calls SMS

Facility to pay fees in Installments

NIIT IMEPRIA EDGE

Best Training Institute for Working Professionals, World Education Summit, 15 July 2011.

Outstanding Student Support Services, Asian Learning Leadership Awards, 25th September 2012

Outstanding Blended Course for Post Graduate Diploma in International Business Strategy, World Education Congress, 29th June 2012.

Best Telecom & Satellite Learning Providers in Education, ASSOCHAM National Education Excellence Awards 2013 , 8th April 2013

Polycom Intelligent Enterprise Award for Synchronous Learning Technology, 2009

AWARDS AND ACCOLADES

17

REPLICATION OF LIVE CLASSROOM

Full features of face-to-face teaching

Raised-hand-seeking-teacher's-attention

Click here to play NIIT Imperia Video

Tabulation of responses

Quizzes randomly created by the teacher

SYNCHRONOUS LEARNING

http://www.niitimperia.com/niit-imperia/video-gallery/center-for-advanced-learning-virtual-tour.htmlhttp://www.niitimperia.com/niit-imperia/video-gallery/center-for-advanced-learning-virtual-tour.html

ADMISSION PROCESS

Application period

Application for the Batch will commence in December 2013 and will close in March 2014

Application forms

Application forms can be obtained from www.niitimperia.com or at local NIIT IMPERIA Centres

Students can also apply online at www.niitimperia.com

Classes would commence on or after March 2014

HOW TO APPLY

http://admissions.niitimperia.com/Imperia/Default.aspxhttp://www.niitimperia.com/

What is Information Session? It is a telephonic conference call arranged for

interested participants, to address their specific queries regarding the program

Why should I attend the conference call? To evaluate the program rigorously and in

depth before taking a final decision

Who will host the call? NIIT Imperia Product Management &

Academic Team would address the queries regarding the program

How can I register for the conference call? Register Online using the following link

http://bit.ly/PGCPIM01concall

CONFERENCE CALL/INFORMATION SESSION

http://bit.ly/PGCPIM01concall

Selection to the program will be based on

1. Profile (as Mentioned in the application form and documents provided)

2. Statement of Purpose

3. Personal Interview (If required)

SELECTION PROCESS

1 Passport size photo affixed [Latest photo with light backdrop]

Proof of Date of Birth [DOB Certificate / 10th Std Mark sheet]

Proof of Graduation Completion [Provisional / Degree Certificate]

Proof of Graduation % [Graduation Marks sheets for all years]

Proof of Experience [Experience Certificates as supporting documents for all the jobs mentioned in the form]

Proof of Current Employment [Letter from the HR with current date / Latest Pay slip]

All the documents have to be self attested by the candidates

DOCUMENTS REQUIRED

DETAILED MODULE-WISE CONTENT & OBJECTIVE

MARKETING MANAGEMENT

The objective of the course is to familiarize the participants with the basic concepts and principles of marketing, and help them in understanding the basic marketing language.

At the end of the course, participants are expected to be clear on:

the conceptual framework, covering basic elements of the marketing mix;

their inter-relations and their applicability in specific marketing situations;

application of these concepts for Industrial markets, service organizations and global business operations, besides strategic issues in marketing for competitiveness

The objective of the course is to:

Gain perspectives of international marketing; how is it different from domestic marketing?

Familiarity with the environmental issues of marketing beyond national boundaries.

Understand the entry modes for international markets and strategic issues.

Expand knowledge about global marketing information system and research requirements

Analyze international marketing mix decisions for desirable outcomes.& strategic directions

INTERNATIONAL MARKETING MANAGEMENT

To describe how over time the 'Service' concept evolved and the ways in which services can be classified and study the marketing challenges in different services industries and understand how the marketing concepts were actually applied by them.

To examine the specific characteristics of services which make them different from the goods and to identify marketing implications of each of the characteristics.

To explain each element of the service marketing mix, including the productivity and issues of quality.

To develop effective service strategies for global competitiveness by integrating information technology in the service operations.

MARKETING OF SERVICES

The course will give a complete overview of

Exciting areas of digital marketing,

Knowledge on how to effectively leverage the new media and integrate them into overall marketing strategy.

Considerations for digital marketing,

How to build an online strategy and assess what the future has in store, with the help of web analytics.

Learn various customer acquisition tools, like

paid search and SEO (Search Engine Optimization),

customer engagement channels (like Facebook, You Tube, etc.) and how to integrate them into a marketing strategy

DIGITAL MARKETING

To understand the function of physical distribution and to appreciate the importance of availability and accessibility

To understand existing & evolving Distribution Networks i.e. channel types. Flows, channel gaps, various channel institutions, channel systems etc.

To gain insights on Being Customer Centred including selecting, training and motivating the channel partners

To learn about Building Relationships with Customers & dealing with channel conflicts

To appreciate the parameters & processes of conducting channel audits.

To provide an exposure to key concepts, theories and developments in distribution management and illustrate their applicability in tackling the challenges in business.

To highlight the major decision areas within distribution and to provide analytical frameworks and approaches that will facilitate decision making.

A set of analytical frameworks, concepts and tools for critical thinking about channel design, channel coordination and overall channel performance.

SALES & DISTRIBUTION MANAGEMENT

To provide participants with an understanding of the important role of sales

To examine the major decision areas within sales function and to provide analytical frameworks and approaches facilitating the sales managers

To provide an exposure to key concepts and recent developments in sales and to illustrate their applicability in tackling the business challenges

To help prospective sales managers forecast sales and then develop a scientific sales plan for achieving the targets.

To equip the prospective sales managers designing and developing new territories.

To help the sales managers coach the sales team members plan their activities for increased productivity through a systematic sales process

To learn the techniques of effective sales review meetings for monitoring the performance of salespeople.

SALES MANAGEMENT

Retailing is a vibrant part of the changing society and a major source of employment. It is closely tied to the changing moods of the consumer and new ways of doing business, spurred on by the impressive developments in technology and management theory. Modern retailing is increasingly an expression of consumer consciousness in society. Societies, however, differ in the expressions of that consumer consciousness. Retailing has developed a more international flavor because of closer cultural and social interaction between various countries.

The course would broadly cover

the impact of retailing on the economy,

the operations-oriented policies methods and procedures used by successful retailers in todays global economy.

The major areas that would be dealt in details would be Retail Institutions, understanding customers, trade area analysis, site selection, retail organization, merchandise plans and promotion

RETAIL MANAGEMENT

For any Queries Or Doubts,

Call Us At 18002660304

or

Write to imperia@niit.com

32

mailto:imperia@niit.com