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© 2013 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission.

Post-event report for

Education UK schools and colleges exhibition

22 October 2016 Hong Kong

Education UK schools and colleges exhibition 2016

www.britishcouncil.org/siem

© 2015 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission. 2

Introduction The Education UK schools and colleges exhibition was held on Saturday October 22nd

with 44 institutions exhibiting

The event was a success with around 800 visitors attending

This report includes:

Key Highlights of the event including visitors numbers and profile Page 3 – 4

Details of the Marketing channel used to attract potential audience to visit the exhibition Page 5

Results of the Visitor Feedback survey

Page 6

Results of the Exhibitors Feedback survey Page 7

Appendix: List of exhibitors

Page 8

Education UK schools and colleges exhibition 2016

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© 2015 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission. 3

Highlights

Around two-third of them attend local public school or local private school (including Direct Subsidy Scheme school) now:

Programme of study that visitors are interested in:

25.5%

36.4%

20.0%

18.2% Local public sector

Local private school (includingDSS)

International/ESF school

Overseas Boarding school

38.2%

34.5%

23.6%

20.0%

16.4%

9.1%

3.6% 1.8% Junior secondary school

GCSE

A-level

International BaccalaureateDiplomaPreparatory school

Undergraduate

Vocational based education

University foundation

There were - 41 BOOTHS, 44 INSTITUTIONS, 4 SPONSORS

786 PARENTS & STUDENTS

attending the exhibition

Visitors’ profile

Education UK schools and colleges exhibition 2016

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Q: How old will the visitors be when he or she potentially leaves to study abroad?

0

2

4

6

8

10

12

14

6 9 10 11 12 13 14 15 16 17 18

70.9%

29.1%

29.1%

27.3%

21.8%

20.0%

16.4% 12.7%

Academic Quality

Location

Disciplined environment

Quality of Life

Safety and Security

Cost

Multicultural campus and community

Access to University of Choice

Visitors’ preferences

Most of the visitors were looking for junior secondary education.

No. of visitors: n = 55 survey responses

Age

From the visitors’ survey –

Academic quality is the most important factor for selecting an overseas education destination.

The most important type of support that students need most are

Advice on choosing university

& Training in communication and interpersonal skills

Education UK schools and colleges exhibition 2016

www.britishcouncil.org/siem

© 2015 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission. 5

Marketing

We spent more than

HK$210,000

on promotion

MTR promotion

Print advert Online

Education UK schools and colleges exhibition 2016

www.britishcouncil.org/siem

© 2015 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission. 6

Visitors’ feedback

Requested seminar topics

How to choose the right school

Getting ready to study aboard

Pastoral care

Subject selections

5.86%

37.59%

30.86%

25.69% In less than 6 months

In 1 year

In 2 years

After 2 years

Methodology

We distributed printed survey to the visitors during the exhibition and the visitors could get a souvenir after completing the survey. The questions were designed to gather quantitative statistics as well as qualitative remarks on visitors reactions to our exhibition and the decision making process.

74% of the visitors considering to study abroad within 2 years

Suggestions from visitors

Education UK schools and colleges exhibition 2016

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Exhibitors’ feedback

What is your assessment of the visitors?

Will the exhibitors be attending this event next year?

75.0%

10.7%

7.1%

7.1%

Good number and good quality

Good quality only

Good number only

Disappointing

69.2% 3.8%

26.9%

Yes

No

Undecided

Main compliments

Excellent, well organised event (5 responses)

Good location (2 responses)

Main recommendations

Keep Events focused - separate university & high school (2 responses)

Education UK schools and colleges exhibition 2016

www.britishcouncil.org/siem

© 2015 British Council. All rights reserved. This document may not be amended, copied or distributed without express written permission. 8

Appendix: List of exhibitors

Booth Number Institution

1 Abbey DLD Colleges, Cambridge, London, Manchester

2 Ackworth School

3 ACS Cobham School

4 Adcote School for Girls, UK

5 Ashbourne Independent College, London

6 Astrum Colleges

7 Bellerbys College

8 Bishopstrow College

9 Bosworth Independent College

10 Brooke House College England

11 Cambridge Tutors College

12 Cardiff Sixth Form College

13

Caterham School

Dauntsey's School

Kingswood School, Bath

The Royal High School, Bath

14 d'Overbroeck's College

15 The Duke of York's Royal Military School

16 Dulwich College

17 EF Boarding Schools & University Preparations

18 Glenalmond College

19 Hethersett Old Hall School

20 Kensington and Chelsea College

21 Mill Hill School Foundation

22 Moreton Hall School and ISC

23 MPW School and Colleges

24 Norwich School

25 Oswestry School

26 Princess Helena College

27 Queen Ethelburga's Collegiate

28 Richard Huish College

29 Roedean School

30 Rydal Penrhos School

31 Scarborough College

32 Sedbergh School

33 Shaftesbury School

34 St Edmund's College

35 Tettenhall College

36 Walden School

37 Warminster School