Post digital marketing strategies for professionals
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Transcript of Post digital marketing strategies for professionals
The Problem
Professionals are struggling to remain relevant and meaningful to their clients in the post digital world
The Problem: Digital Disruption
About this resource
About Influential Influential is the digital agency for professionals – we help them clearly communicate their value to attract clients, build their brand and online leaders in their field. How can Influential help? Influential offers website, branding and marketing solutions for professionals.
The Challenge
Most Professional Practices with <20 staff lack in-house digital marketing expertise
A big thanks to you For watching us…
Goals: Attract Clients Build An Expert Brand Grow Your Business /Career
What you need to a6ract clients online
Easy to find & Well connected
Demonstrate Expert Status
Specialised & Memorable
People have changed how they research, choose & buy your services
• Research Symptoms Online • Self Diagnose Problem, oIen with poor results
• Get advice from peers/friends etc online
• Want to deal with experts/specialists
• Check you out online before they call • Want to try before they buy
Influential Digital www.influential.com.au
OpportuniMes for new clients and referrals are now global
SoluMon: Build a High Value, Digitally Adapted Business
• Build a strong online presence • A6ract High Value Clients • PosiMon yourself for expert status • Develop a remarkable offer
• Deliver a complete, unique soluMon