Music Video AnalysisVideo 2: The 1975 - Girls

The 1975 are an English indie rock band formed based in Manchester. The group consists of Matt Healy (vocals, guitar), Adam Hann (guitar), George Daniel (drums, backing vocals) and Ross MacDonald (bass). Having previously performed and released material under various guises including Talkhouse, The Slowdown, [24] Bigsleep,[25] and Drive Like I Do, the band eventually settled on the name The 1975.

The 1975 - GirlsMise-en Scene – At the start we have the use of the artist symbol (the rectangle around the drummer). At the start the band are discussing the conventions of there video, saying that they are not a pop band wanting the video to reflect them more as a band rather than looking like a typical pop band. Everything about this video is unconventional to what The 1975 are about and how there videos are. The song GIRLS, is talking about girls being to young for them (They're just girls breaking hearts, Eyes bright, uptight, just girls, But she can't be what you need if she's 17). The video not only shows man as what women want to see them like but also what men want to see of women, suppressing both the male and the female gaze.Camera Work – At the very start of the video and throughout we have conventional shots of the band stood like above and to the right. This is a long shot and the shot from the start is an establishing shot showing the band, the main part of the video. This is a typical convention for a band to stand in a music video, lead singer at the front, then guitarists the drummer at the back. Throughout the video we have fast and slow cuts that take us, especially fromthe start, to and from the lead singer in the yellow room/backdrop. There is a little narrative in the video but not as much as there conventionally is in other videos. I feel as though the fastjump cuts between The 1975 and the ‘girl band’ works really well as it shows us the match on action that they are trying to create. The camera has not been moved and has been left on a tripod so that the girls are in exactly the same place as the boys are in the video. This is something that I feel works really well and could be used in our video.

The 1975 - GirlsEditing – As mentioned in the camera work section the video has a lot of fast jump cuts to an from each are of the video.Andrew Goodwin identifies key elements of music videos one of these are the demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work. I feel as though this video has matched these conventions. Throughout the video we have various jump cuts that are exactly the same, the jump cuts between the guys and the girls and jump cuts to and from the actual word ‘GIRLS’. This is something that is shown so many times throughout the video and will be the same shot just over and over again. There is no actual zooming or in or out shots in the video every shot that needs to be changes scene and it is all done through a jump cut to each scene or different shot. For example the yellow background shot to and from this to the multiple shots of the band. The editing is very pop band like, not what the band are normally like but something that they are trying to portray in this specific video, like we see when the girls are lying on the sunbeds, something here that will please the male gaze.

Sound – At the start we have sections of the guitars that match up to the music identically. Changing guitar throughout. We also have the shot of the yellow screen witch is the main shot in witch we seethe lyrics being spoken. We also see this happening in the car scene and the shots in the night club and the studio where the band are actually playing, where it has been set up. The girls are also singing along to the lyrics even though we know that the are not actually singing they are just mimicking what the boys are doing, almost taking the mick a little. This is not something that you would see every day in music videos but miming of the lyrics is an Andrew Goodwin conventions that is in most if not every video.