POSSIBLE product design sprint
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![Page 1: POSSIBLE product design sprint](https://reader034.fdocuments.in/reader034/viewer/2022042814/554c5c5cb4c905282a8b5360/html5/thumbnails/1.jpg)
PRODUCT DESIGN SPRINT
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WHAT?
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“A Product Design Sprint is a 5-phase exercise which uses design thinking to reduce the inherent risks in successfully bringing products to market.”
- Galen Frechette, thoughtbot
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“A Product Design Sprint is a 5-phase exercise which uses design thinking to reduce the inherent risks in successfully bringing products to market.”
Design thinking combines empathy, creativity and rationality to solve human-centered problems.
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“A Product Design Sprint is a 5-phase exercise which uses design thinking to reduce the inherent risks in successfully bringing products to market.”
Design thinking combines empathy, creativity and rationality to solve human-centered problems.
Reducing risk by validating quickly and optimising appropriately.
![Page 6: POSSIBLE product design sprint](https://reader034.fdocuments.in/reader034/viewer/2022042814/554c5c5cb4c905282a8b5360/html5/thumbnails/6.jpg)
“A Product Design Sprint is a 5-phase exercise which uses design thinking to reduce the inherent risks in successfully bringing products to market.”
Design thinking combines empathy, creativity and rationality to solve human-centered problems.
Reducing risk by validating quickly appropriately.
Finding product/market fit and shipping.
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It is one way of working in order to quickly build stuff when a lot is
unknown.
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WHY?
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What business are we in? Comms? Products? Experiences? Design? Services? Problem solving?
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COMMS TECH PRODUCTS
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How should we work?Startups such as Instagram, 500px, VSCO, Snapchat, Flickr, etc. are infiltrating Canon’s market space. !
Shouldn’t we learn from them?
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“Today’s fastest growing, most profoundly impactful companies are using a completely different operating model. These companies are lean, mean, learning machines. They have an intense bias to action and a tolerance for risk, expressed through frequent experimentation and relentless product iteration. They hack together products and services, test them, and improve them, while their legacy competition edits PowerPoint.” !- Aaron Dignan, CEO Undercurrent
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What makes these “startups” different from the dinosaurs?
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How do these dinosaurs adapt?
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By becoming responsive.
http://www.theresponsiveorg.com/
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It is one way of working in order to quickly build stuff when a lot is
unknown.
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HOW?
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Day 1: UnderstandDig into the design problem through research, competitive review, and strategy exercises. !
Day 2: DivergeRapidly develop as many solutions as possible. !
Day 3: DecideChoose the best ideas and hammer out a user story. !
Day 4: Prototype Build something quick and dirty that can be shown to users. !
Day 5: ValidateShow the prototype to real humans (in other words, people outside your company) and learn what works and what doesn’t work.
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Day 1: UnderstandDig into the design problem through research, competitive review, and strategy exercises. !
Day 2: DivergeRapidly develop as many solutions as possible. !
Day 3: DecideChoose the best ideas and hammer out a user story. !
Day 4: Prototype Build something quick and dirty that can be shown to users. !
Day 5: ValidateShow the prototype to real humans (in other words, people outside your company) and learn what works and what doesn’t work.
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Day 1: UnderstandDig into the design problem through research, competitive review, and strategy exercises. !
Day 2: DivergeRapidly develop as many solutions as possible. !
Day 3: DecideChoose the best ideas and hammer out a user story. !
Day 4: Prototype Build something quick and dirty that can be shown to users. !
Day 5: ValidateShow the prototype to real humans (in other words, people outside your company) and learn what works and what doesn’t work.
![Page 24: POSSIBLE product design sprint](https://reader034.fdocuments.in/reader034/viewer/2022042814/554c5c5cb4c905282a8b5360/html5/thumbnails/24.jpg)
We strategists know
less than we think.
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1. What people say and do is often very different.
!
2. We’re doing innovation. There is less or no data available.
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Product strategy is about defining the right hypotheses
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“If we build product X, !
would persona A be willing to buy product X?”
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1. Ask more questions 2. Learn from startups 3. Sprint!
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THANK YOU