POSS2016Nov16-The Open Source Software Value Chain

Community Summit

“The Open Source Software Value Chain”

Paris Open Source Summit 2016November 16-17

Our Speakers Today Simon Phipps, Public Software

Gaël Blondelle, Eclipse

Deborah Bryant, Red Hat

Sophie Gautier, LibreOffice

Jean Baptiste Kempf, VideoLabs

Frederic Aatz, Microsoft

Karen Sandler, Software Freedom Conservancy

Cedric Thomas (OW2)

Questions

What are the specifics of the OSS production line?

What are its key constituents?

Are open source communities only about technology and ethics or are they also market players?

What are the different aspects of communities engagement with market forces?

How do they, or can they ensure they deliver market-ready software?

What is “market-readiness”?

Is “OSS product” an oxymoron?

What are the specifics of open source product marketing?

What are the best practices that ensure OSS market adoption?

What end-users should know in order to define C-level open source strategies?

What are the dirty little secrets of the open source software production line?

The Value Chain

https://da.wikipedia.org/wiki/V%C3%A6rdik%C3%A6de

The Open Source Value Chain

https://da.wikipedia.org/wiki/V%C3%A6rdik%C3%A6de

Contributors

Distrib. Vendors

Open Source Orgs.

Fiduciaries

Users

Systems Integrators

Why this is relevant “Open source software has won”

Enters the conventional manager

Commercial benchmark

New reference point for OSS

Market readiness matters

https://www.wired.com/2016/08/open-source-won-now/http://www.zdnet.com/article/linux-and-open-source-have-won-get-over-it/https://www.oreilly.com/ideas/open-source-won-so-whats-next

https://www.wired.com/2016/08/open-source-won-now/

http://www.zdnet.com/article/linux-and-open-source-have-won-get-over-it/

Nov 16, 2016 72016, Cedric Thomas

Project categoriesCode to productSupporting the value chain

OSS projects and the value chain


Community projects


Enterprise projects


Collaborative projects


Software is Code


What is a Software Product?

Developer Customer

* When you want to sell it or do business with it, then it becomes a product


What makes a Software Product?

Developer Customer

Documentation

Upgrades

Roadmap Training Etc.

Pricing Contracts Support Expertise

Packaging

* It's not just code anymore, it's the whole value proposition

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Research & Development

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Without the code, the rest does not exist,but it's the rest that gives market value to the code

DeliveryChallenge

What creates value?

Market Value



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OW2 is an ecosystem platform that helps create value with open source projects

DeliveryChallenge

Market Value

Who creates value?The ecosystem

ContributorsDistrib. Vendors

Open Source Orgs.

Fiduciary Services Users

Systems Integrators



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OW2 is an ecosystem platform that helps create value with open source projects

DeliveryChallengeCollaborative Development Technical Resources

Governance, Projects, Initiatives, Quality Program

Communication, Outreach, Marketplace

OSCAR

Market Value

Supporting value creation


Code in the value chainEcosystems deliveryOpen source governanceIT industry support

The Lessons


Code is only a fraction of the software value chain

It's the whole value chain that creates market-ready offerings.

Users want a full business proposal, not just bare code.

Decision-makers expect market-ready offerings.

i.e. code complemented by: packaging, services, training, maintenance, support, etc.

https://commons.wikimedia.org/wiki/File:Ford_assembly_line_-_1913.jpg


Collaborative development does not deliver market-ready offerings.

Ecosystems are expected to deliver agreed-upon technologies, roadmaps, reference implementations, POCs and components.

Open source developers natural bias is to concentrate on core code functionalities.

Code is the soul of free and open source projects.

https://en.wikipedia.org/wiki/Eiffel_Tower


Successful collaborative projects implement flawless open source governance.

Open source governance best practices help build sustainable communities.

Code complementers more likely to contribute to trustworthy OSS projects.

Non-Profit open source organizations provide neutral support and sustainability.

https://pixabay.com/en/hammer-court-judge-justice-law-1707729/


Successful open source projects are supported by IT companies.

Corporate support ensures roadmap consistency and long-term sustainability.

Corporate support develops industry-grade distributions and market-ready offerings.

Corporate support helps grow market outreach, sign-up early adopters and provide use cases for mainstream market.


Beyond Enterprise SoftwareAn Ecosystem PlatformThe 1% Industry?

Fostering the Open Source Model


Beyond Enterprise Software

The pervasiveness of the open source model

Propagated with the software defined everything paradigm

Open source in the Data Center

Open source in Scientific Computing

Open source in Telecommunications → 5G

Open source in IoT


Dependencies and exit costs influence the game

Software: agile, volatile, with low exit cost and quick ROI cycle (low dependencies)

Telecommunication: runs on long incubation and ROI cycles with high investments and high exit costs (high dependencies)

IoT:

Tangible assets, manufacturing, inventory and provisioning contingencies

Increasingly programmable (i.e. software defined)


Professional Ecosystem Platforms

Provide support to open source ecosystems

Technical infrastructure: Development and Quality tools

Transparent governance: Brand and IP protection, Fiduciary services

Market outreach: Brand and Event management, Marketplace

Independent and non-profit

OW2 is an ecosystem platformMarketing and Communication Services

Community Services

Technical Infrastructure Services

Users Producers

Use/Integrate

ContributeFeedback

Re-use


The 1% Industry? Multi-ecosystem players

Dominant positions in several ecosystems

IBM, Intel, HP, Huawei, etc.

Single-ecosystem players

Significant investment and commitment in selected ecosystem

Rackspace in OpenStack, Bosch in Eclipse

Niche players

Contributors (sometimes, temporarily key) and followers in single-ecosystem strategies

Mirantis, Docker, Obeo, etc.

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www.ow2.orgFor more details please contact Cedric Thomas, OW2 CEO, [email protected]

And now let's talkQ&ADisagreementsComplementsFeedbacketc.

Thank You

POSS2016Nov16-The Open Source Software Value Chain

Technology

Transcript of POSS2016Nov16-The Open Source Software Value Chain