Positioning itself as a broadcaster for all devices
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Transcript of Positioning itself as a broadcaster for all devices
This document is offered compliments of BSP Media Group. www.bspmediagroup.com
All rights reserved.
e.tv positioning itself as a
Broadcaster For All Devices
November 2013
1
Contents
1. Introduction
2. e.tv multi-channel offering
3. e On Demand
4. e.tv’s OTT plans
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Introduction
3
Introduction
4
South Africa’s only privately-owned free-to-air broadcaster with a national broadcast license
Launched the e.tv channel in October 1998 Largest English-medium station in the country and the second
largest channel overall
Market share of approx. 20% - all adults
Terrestrial signal reaches 80.5% of the SA population
Well-known brand within SA and across continent
e.tv multi-channel offering
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e.tv’s multi-channel
In order to stay relevant and sustain its revenues, e.tv has launched
a free-to-air/view multichannel bouquet with four (4) brand new
channels, some in HD
e.tv multi-channel bouquet is now available on OpenView HD and
will be put on any platform able to reach significant audiences
All channels will be FTA/V
BBC has done this successfully in the UK
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BBC multi-platform strategy
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Multi-platform approach
What platforms are available to SA FTA broadcasters to allow for
multichannel bouquets?
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Pay Tv • Offers
universal coverage
• Content fragmentation for FTA channels
• Capacity for HD not available for FTA
DTT • Yet to be
launched
• DTT can be a strong platform but there is no capacity for HD
Mobile TV • Low consumer
penetration and limited support from device manufacturers but spectrum is available
FTA/V DTH • Offers
universal coverage at low transmission rates
• No spectrum constraints – route to HD
OTT
• Low consumer penetration within FTA market
• Limited access to affordable broadband
Consumer proposition
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Free multi-channel TV
Reasonable cost, Subsidised STB, plug and play
HD for free Coverage
everywhere
Convenience – TV on the
go
STBs widely available
DTT
Mobile
DTH
All
platforms
Consumer
selling
points of
the
various
FTA
platforms
e On Demand
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e On Demand
In 2013, e.tv launched e On Demand offering, along with the
channel’s new website
e On Demand launched with a ‘for the shows you missed’ campaign,
featuring superstar soaps, Rhythm City and Scandal and other older
episodes of core shows
e On Demand also offers catch-up service for reality shows such as
Step Up or Step Out. The full episode was available to the e.tv
audience for free the day after it aired.
This is a huge success and we consistently see high downloads.
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e.tv’s OTT plans
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TV Evolution
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Why OTT?
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OTT Usage
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Challenges of OTT Services
Deployment
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Business Model – creating new business model to monetize content
for free-to-air broadcasters
Devices – explosive number of new devices coupled with
complexities of displaying high quality video on multiple screens
Back End – complexities of content management for OTT services,
particularly Catch-Up & VoD services, integrated with traditional TV
content management
Front End – applications and security are critical to successful OTT
deployment
CDN – CDN environments, number of players, opacity of pricing,
quality of experience will vary from one area to another
Modular Approach
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OTT VoD – On demand and catch-up services
OTT Live – streaming of existing channels
Options
Players and Apps
Advertising
Thank you!
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