Portuguese Hidden

Champions

Felipe Ávila da Costa 1985. Born in Porto Alegre, Brasil

2000. Moved to Porto, Portugal

TODAY. Technology Center Manager @ Science & Technology Park of University of Porto (UPTEC)

2008. Master in Software Engineering

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Let’s talk about Champions!

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Ok! Great… but what about Portugal?

There is any Portuguese

International Champion?

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But they are hidden! Actually they are Hidden Champions!

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Hidden Champions are companies that are worldwide leaders in their segment, however not well know by the general public.

Do you know any Portuguese hidden champion?

Def_Hidden Champion

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Nelo Kayaks

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Nelo is the largest canoe manufacturer in the world

75% of the boats competing in London 2012

Based in Vila do Conde

25 Medals in London 2012

Vision Box

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Worldwide Leader in Biometric Enrolment Kiosks and Suitcases

Worldwide Leader in Automated Border Control Systems

Based in Carnaxide

Business in more than 150 Countries

Yellowwood Fingerboard

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Worldwide Leader in Fingerboard Products

Based in Matosinhos

Business in more than 100 Countries

Petra tex

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Innovation Machine: NoSew, LZR Racer, VitalJacket

Based in Paços de Ferreira

100 million Euro in Revenues

Partnership with Speedo -> Michael Phelps Suit

8 Gold Medals in Beijng 2008

WeDo Technologies

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Worldwide Leader in leader in revenue and business assurance software

€55.1 million in Revenue

180+ customers in more than 80 countries

Based in Lisbon

COBUS

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Worldwide Leader in Airport Buses

Based in Vila Nova de Gaia

90% Market Share

More Examples

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Corticeira Amorim

Fepsa

Sonae Industria

World Leader in Cork Derivatives

Portucel Soporcel

World Largest Producer of wood-based panels

World Leader in felt for hats (fur or wool)

Major world player in the international paper market

What can we learn from

Hidden Champions? Strategy: Differenciation, Differenciation! Innovation, Innovation, Innovation!

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What can we learn from

Hidden Champions? Internal Analysis

HC have a deep knowledge of their product or service

HC are often technology leader

HC are in it for the long run

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What can we learn from

Hidden Champions? External Analysis

HC define their market very narrow

HC go for deep solutions to problems

HC go global

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How to put Portugal in the

Champions Map?

The answer in our hands

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Think Global!

More cooperation!

Go for Innovation!

Focus! Focus! Focus!

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