PORTUGALThe beauty of simplicity

Source: http://vimeo.com/33294024

Why international high end brands choose Portugal as a place to be?

Beach

MountainCountryside

HistoryCityMuseums

Gastronomy

Adventure

DIVERSITY

People

Hospitality is part of the Portuguese DNA

• More than 14 million tourists Portugal current population – 10 million

• Visitors increase of 8% in 2013 Resilient sector in Portugal

• 10% of population employment

• 10% of total GDP

• 14% of total exports

• Average of 220 days of sun per year “Sunniest country in Europe”

Source: www.ine.pt; www.turismodeportugal.pt; www.visitportugal.com

Portugal is an airlift hub for Brazil, Africa and Middle East

Source: www.ana.pt

Portugal’s worldwide awareness is increasing

• 20% increase of the American market share in 2013 resulting in a 29% revenue increase

• 24% increase of the Russian market share

• 22% international press awareness increase

• Second largest increase of Google search in the worldSource: www.ine.pt; www.turismodeportugal.pt; www.visitportugal.com

Portugal was voted by the international media

• THE BEST EUROPEAN GOLF DESTINATION 2013

• THE BEST EUROPEAN BEACH DESTINATION 2013

Source: www.worldtravelawards.com

Algarve, the main tourism region in Portugal, received the

following awards by the international media

• EUROPE’S LEADING BOUTIQUE RESORT (Vila Joya)

• EUROPE'S LEADING GOLF RESORT (Quinta do Lago)

• EUROPE'S LEADING LUXURY RESORT (Conrad Algarve)

• EUROPE'S LEADING VILLA RESORT (Martinhal Beach Resort & Hotel)

Source: www.worldtravelawards.com (2013 awards)

High end Tourism in Portugal is big and is getting bigger

High end hotel & resorts brands in Portugal

10 16 6

7

High Street Retail in Portugal

Due to the increase of high end tourists in Portugal (mainly from the BRIC and Africa’s Emerging countries) the main luxury brands are investing in Lisbon as a luxury destination

Hospitality high end brands are investing more than EUR 3.000m in the next decade

in Portugal

Comporta exampleSource: http://alcacergolf.com/Location/StrategicContext/

COMPORTACase study

Source: www.herdadedacomporta.pt

A world class project: Amanduna

Source: www.herdadedacomporta.pt

A world class project: Amanduna

Construction already started

Source: www.herdadedacomporta.pt

Source: www.reuters.com

Source: www.cntraveller.com

Source: www.herdadedacomporta.pt

Source: www.herdadedacomporta.pt

Is Portugal the right place to invest?

Source: http://viewpure.com/YK_PwoDWnKA