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Portugal:

Products & Markets-

What’s out there! Coimbra, 7th December 2012

Patrick Delaney

Vice President, Industry Relations

MCI Group

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Oscar Wilde

Overview – What’s out there?

The Marketplace – economy,

geography and segments

Brand – campaigns

Digital Marketing /Social Media

Strategies and Tactics

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B.Y.T.D

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The Marketplace

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-Dominic Swords, Business Economist

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• Review growth plans and priorities

• Increase contacts with customers

• Flexibility

• Scrutinise credit efficiency

• Focus on cash

• Address the future (new markets,

technology and innovate)

What’s staring us in the face?

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Four questions worth answering

1. Who is your next customer? (Conceptually, not specifically. Describe his outlook, his tribe, his hopes and dreams and needs and wants...)

2. What is the story he told himself (about the world, about his situation, about his perceptions) before he met you?

3. How do you encounter him in a way that he trusts the story you tell him about what you have to offer?

4. What change are you trying to make in him, his life, or his story?

5. Start with this before you spend time on tactics, technology or scalability.

- Seth Godin

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B.R.I.C.

(S)

Emerging Destinations

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Siza Vieira

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Cristiano Ronaldo

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José Mourinho

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António Damásio

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Eduardo Souto Moura

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Manoel Oliveira

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Mariza Fado

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It’s not about who attends the meeting it’s about

who participates – Sebastian Tondeur

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Hybrid Meetings

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The Results

100 delegates in Killarney

460 virtual attendees on 4 continents from Vancouver to Delhi

There were 500 tweets with a reach of 124,000 impressions over

a 5 hour period

Trended at number 10 in Ireland

The delegates / participants got engaged and stayed engaged

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The Glasgow Model

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http://conventions.seeglasgow.com/organisin

g-a-conference/financial-support/

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The Gathering

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