Portrait format with six columns · 2019. 3. 27. · enim vel fringilla. Morbi eget arcu et quam...

ASCOM CORPORATE VISUAL IDENTITY · JANUARY 201928

The grid

01 / The design elements

This grid systems help structure and align graphic elements, images and body copy to create visual consistency and a clean and organized layout in all types of communication. Columns and measurements vary depending on sizes and formats. Grid is preset in templates.

1 Margins The margin (X) equals half the width

of the Ascom logotype. A5, A4 half page X=12 mm. A4/US letter, X=15 mm. A3/Tabloid, X=19 mm.

2 Columns

■ A3, A4/US letter, A5 portrait formats have six columns separated by 5 mm.

■ A3, A4/US letter, A5 landscape formats have nine columns separated by 5 mm.

■ A4/US letter half page portrait has three columns separated by 5 mm.

3 Columns spacing 5 mm.

4 Baseline grid 6.5 points. Align with lower margin.

XX

X

X

1

2

3

4

Portrait format with six columns

ASCOM CORPORATE VISUAL IDENTITY · JANUARY 2019 29

2

2

Landscape format with nine columnsHigh, narrow portrait format with three columns


Heading in Proxima Nova Light Preamble in Proxima Nova Regular Italic. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque scele

risque ornare enim vel fringilla. Morbi eget arcu et quam

lacinia elementum.

Body copy in Proxima Nova Regular. Lorem ipsum dolor sit

amet, consectetur adipiscing elit. Quisque scelerisque ornare

enim vel fringilla. Morbi eget arcu et quam lacinia elemen-

tum. Nam vel nunc odio. Vestibulum aliquam euismod sem, id

dictum ex imperdiet ac. Ut in leo at sapien tempus facilisis ac

quis felis. Curabitur mollis mi at accumsan vestibulum. Proin ac

nulla et lectus venenatis accumsan. Sed ultricies risus nec nisl

rhoncus vestibulum. Donec eu lorem at est tempus eleifend

condimentum nec eros. Sed at pretium erat, nec scelerisque

arcu. Cus ut labore simaximaxim volo ventemque velibus

excestrum sequaepero min es estiam ad ut escimusa volorro

venduci denectiur sit et harum everit quae volupta dolecte

mquiam il mi, tem volupta eumenih iliqui re num ea sitium

consequatiis ilis ut ea estor aut aditas et inum rem voloreritate

vellore dest, et lanimendit, que nis es dolupiet int eaquassi

dolorum re lam eum as ius vendemp erferer endaesciis de liqui

con core, architi nctiumquo de doluptatur? Nobiti necaepelit

alit ad estem asimilliquo core aspitisin eos eos rem quiati core

et aria volorenes di berro officie nditin re poris autatqui cus et

utem fuga.

Sub-heading in Proxima Nova Bold

Mendae mil id moluptae volores quoste doluptia conet destia

cuptas eici occabor eperum secest quissim olorro tem vo-

The grid – usage


The grid facilitates dynamic layout options. Images, headings, captions and body copy can be placed freely as long as you follow the baseline, columns and the typography hierarchy described on the previous pages. Ensure a pleasing visual balance. Heading in

Proxima Nova Light Preamble in Proxima Nova Regular Italic. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque scele

risque ornare enim vel fringilla. Morbi eget arcu et quam

lacinia elementum.










arcu. Cus ut labore simaximaxim volo ventemque velibus










utem fuga.




In this example:

Baseline grid6.5 pt.

HeadingFont: Proxima Nova Light.L2: 39/39 pt.

PreambleFont: Proxima Nova Regular Italic. L1: 13 pt/19.5 pt.

Body copyFont: Proxima Nova Regular. 9 pt/13 pt.

Example of layout with heading, preamble and body copy


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arcu. Cus ut labore simaximaxim volo ventemque velibus.

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ex essum si offictium rem nisqui aut doluptiumqui remporerchil










utem fuga.




lorenis sum labo. Et di re nimus doluptas in net inulpa ipiciam

nimo te duntias doluptatus modis volupidi nis earibus dolor aut

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Body copy in Proxima Nova Regular. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque scelerisque ornare

enim vel fringilla. Morbi eget arcu et quam lacinia elementum. Nam vel nunc odio. Vestibulum aliquam euismod sem, id

dictum ex imperdiet ac. Ut in leo at sapien tempus facilisis ac quis felis. Curabitur mollis mi at accumsan vestibulum. Proin

ac nulla et lectus venenatis accumsan. Sed ultricies risus nec nisl rhoncus vestibulum. Donec eu lorem at est tempus

eleifend condimentum nec eros. Sed at pretium erat, nec scelerisque arcu. Cus ut labore simaximaxim volo ventemque

velibus.


Spratestiis maionsequi reic temquam, secta cum as con pellab invel idus maximenditi ulparum quas a dolor molut ad eum

utendemolor sitem dolorep tatur, sam quis quasim quibusam ex essum si offictium rem nisqui aut doluptiumqui rempo-

rerchil excestrum sequaepero min es estiam ad ut escimusa volorro venduci denectiur sit et harum everit quae volupta

dolecte mquiam il mi, tem volupta eumenih iliqui re num ea sitium consequatiis ilis ut ea estor aut aditas et inum rem volo-

reritate vellore dest, et lanimendit, que nis es dolupiet int eaquassi dolorum re lam eum as ius vendemp erferer endaesciis

de liqui con core, architi nctiumquo de doluptatur? Nobiti necaepelit alit ad estem asimilliquo core aspitisin eos eos rem

quiati core et aria volorenes di berro officie nditin re poris autatqui cus et utem fuga.

Body copy in Proxima Nova Regular. Lorem ipsum dolor sit amet, consectetur adi-

piscing elit. Quisque scelerisque ornare enim vel fringilla. Morbi eget arcu et quam

lacinia elementum. Nam vel nunc odio. Vestibulum aliquam euismod sem, id dictum

ex imperdiet ac. Ut in leo at sapien tempus facilisis ac quis felis. Curabitur mollis mi at

accumsan vestibulum. Proin ac nulla et lectus venenatis accumsan. Sed ultricies risus

nec nisl rhoncus vestibulum. Donec eu lorem at est tempus eleifend condimentum

nec eros. Sed at pretium erat, nec scelerisque arcu. Cus ut labore simaximaxim volo

ventemque velibus.

Body copy in Proxima Nova Regular.

Lorem ipsum dolor sit amet, consectetur

adipiscing elit. Quisque scelerisque

ornare enim vel fringilla. Morbi eget arcu

et quam lacinia elementum. Nam vel

nunc odio. Vestibulum aliquam euismod

sem, id dictum ex imperdiet ac. Ut in leo

at sapien tempus facilisis ac quis felis.

Curabitur mollis mi at accumsan. Cus

ut labore simaximaxim volo ventemque

velibus.

Spratestiis maionsequi reic temquam,

secta cum as con pellab invel idus

maximenditi ulparum quas a dolor molut

ad eum utendemolor sitem dolorep tatur,

sam quis quasim quibusam ex essum

si offictium rem nisqui aut doluptiumqui

remporerchil excestrum sequaepero

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et inum rem voloreritate vellore dest, et

lanimendit.

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aspitisin eos eos rem quiati core et aria

volorenes di berro officie nditin re poris

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dolor aut evellorit, exceat que consequ

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eperiam quis comnihillis explam unt ut re

maximagnam solo mos rerum etur, officil

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aspitisin eos eos rem quiati core et aria

volorenes di berro officie nditin re poris

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volorenis sum labo. Et di re nimus dolup-

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utendemolor sitem dolorep tatur, sam quis quasim quibusam

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lorenis sum labo. Et di re nimus doluptas in net inulpa ipiciam

nimo te duntias doluptatus modis volupidi nis earibus dolor aut

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ut praeperiam quis comnihillis explam unt ut re maximagnam

solo mos rerum etur, officil igenden imolorat eosamet fuga. Bus

et aut poris archiciis dolo verci dis ut doloris aperibusandi aut

fuga. Niassint ditium quisitat ad quassiment voluptatquam quo

estrum sumendis ate ipsunte aut min nullaud icabor molecep-

tas debitatur, od ma porrum necabor esequunt accum etum

conseque premporest perspic ipiendeliquo cora quo maio

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exceriatiur? Atusci utempores nonsenis debis doluptam volen-

to molentur am quam quisciis rat ut autem exernam untiusdae

Different widths of text columns and image sizes can be combined within the grid to create a dynamic layout.

Do not place images between columns. Images must align with the columns. Avoid long conti-nuous rows of copy that go from the left margin to the right. It makes the text harder to read.

Examples of image and text placements within the grid

STOP


The Bridge – primary graphic element


The Bridge is a visual representation of our Ascom mission to bridge digital information gaps. It’s used on front covers of brochures, rollups, in Power-Point title and chapter slides and as a header on webpages and in exhibition logo crowns. The Bridge is preset in templates.

The Bridge formulaThe curved shape in the Bridge is based on an ellipse that is twice the width and half the height of the document area. Variations may appear, see marketing collateral.

How to create the Bridge in InDesignCreate a block slightly lower than the final document size. Create an ellipse based on the formula. The ellipse should be the top layer. Mark both objects. Go to Object, select Pathfinder and then select Subtract.

X

2X

1/2 of height

The Bridge in landscape format

X

2X

1/2 of height

The Bridge in portrait formatImage or colored background


X2X

1/2 of width

X

3X

1/2 of height

The Bridge in high, narrow portrait format

The vertical Bridge

For narrow formats the curved shape is based on an ellipse that is three times the width and half the height of the document.

The vertical Bridge can be used in landscape formats, inside brochures, on exhibition walls and in PowerPoint image slides. Same principles as for the Bridge.


The Bridge – application


The Bridge is used to separate image or colored background and text area in a harmonious way. Neither image nor text area must be smaller than 1/4 of the document height in portrait formats, or 1/3 of the document width in landscape formats.

Ensure a pleasing and harmonious visual balance. Only use the Bridge once in a single piece of communication, for example on the front cover of a brochure.

The sizes of the image area or colored background versus the text areas may vary depending on type of communi-cation. In an ad, for example, the image area is larger than the text area.

Text area and image/colored background area may be reversed.

1/4

of h

eig

ht

1/3 of width 1/3 of width

Image or colored background




1/4

of h

eig

ht


The Bridge – what not to do


The Bridge is a distinct graphic element. If it’s not used correctly it will not be recognized as part of the Ascom visual identity. This may confuse our target groups and damage our brand. Here are some examples of what not to do.

The Bridge must never “hang” down. It must always strive upwards.

Do not change the formula. It will affect the height/width relationship.

Do not use the Bridge repeatedly in a single piece of communication, for example in a brochure.

STOP

Body copy in Proxima Nova Regular. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque scelerisque ornare enim vel fringilla. Morbi eget arcu et quam lacinia elementum. Nam vel nunc odio. Vestibulum aliquam euismod sem, id dictum ex imperdiet ac. Ut in leo at sapien tempus facilisis ac quis felis. Curabitur mollis mi at accumsan vestibulum. Proin ac nulla et lectus venenatis accumsan. Sed ultricies risus nec nisl rhoncus vestibulum. Donec eu lorem at est tempus eleifend condimentum nec eros. Sed at pretium erat, nec scelerisque arcu. Cus ut labore simaximaxim volo ventemque velibus.Spratestiis maionsequi reic temquam, secta cum as con pellab invel idus maximenditi ulparum quas a dolor molut ad eum utendemolor sitem dolorep tatur, sam quis quasim quibusam ex essum si offictium rem nisqui aut doluptiumqui remporerchil excestrum sequaepero min es estiam ad ut escimusa volorro venduci denectiur sit et harum everit quae volupta dolecte mquiam il mi, tem volupta eumenih iliqui re num ea sitium consequatiis ilis ut ea estor aut aditas et inum rem voloreritate vellore dest, et lanimendit, que nis es dolupiet int eaquassi dolorum re lam eum as ius vendemp erferer endaesciis de liqui con core, architi nctiumquo de doluptatur? Nobiti necaepelit alit ad estem asimilliquo core aspitisin eos eos rem quiati core et aria volorenes di berro officie nditin re poris autatqui cus et utem fuga.

Sub-heading in Proxima Nova Bold Mendae mil id moluptae volores quoste doluptia conet destia cuptas eici occabor eperum secest quissim olorro tem volorenis sum labo. Et di re nimus doluptas in net inulpa ipiciam nimo te duntias doluptatus modis volupidi nis eari-bus dolor aut evellorit, exceat que consequ iberum esectin corrovidus sandit ut praeperiam quis comnihillis explam unt ut re maximagnam solo mos rerum etur, officil igenden imo-lorat eosamet fuga. Bus et aut poris archiciis dolo verci dis ut doloris aperibusandi aut fuga. Niassint ditium quisitat ad quassiment voluptatquam quo estrum sumendis ate ipsunte aut min nullaud icabor moleceptas debitatur, od ma porrum necabor esequunt accum etum conseque premporest perspic ipiendeliquo cora quo maio ommolessum resequi bearum ipiendi gnisit oditiis ent.

exceriatiur? Atusci utempores nonsenis debis doluptam volento molentur am quam quisciis rat ut autem exernam untiusdae erem conserum unt dis ad ut expedipsusae inim inis eatur, officat emporesto que pe periata dis molor mi, nonsequis mos deleseq uiatese quides molorem vid qui alignis magnat facessit ilicim eum imincto doluptur as et quid utassero debis doluptatio omni blabor aliquib erovidellab is accus, sequiaest, quos doluptae et imo culpa nate et pel et quo

Body copy in Proxima Nova Regular. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque scelerisque ornare enim vel fringilla. Morbi eget arcu et quam lacinia elementum. Nam vel nunc odio. Vestibulum aliquam euismod sem, id dictum ex imperdiet ac. Ut in leo at sapien tempus facilisis ac quis felis. Curabitur mollis mi at accumsan vestibulum. Proin ac nulla et lectus venenatis accumsan. Sed ultricies risus nec nisl rhoncus vestibulum. Donec eu lorem at est tempus eleifend condimentum nec eros. Sed at pretium erat, nec scelerisque arcu. Cus ut labore simaximaxim volo ventemque velibus.

Spratestiis maionsequi reic temquam, secta cum as con pellab invel idus maximenditi ulparum quas a dolor molut ad eum utendemolor sitem dolorep tatur, sam quis quasim quibusam ex essum si offictium rem nisqui aut doluptiumqui remporerchil excestrum sequaepero min es estiam ad ut escimusa volorro venduci denectiur sit et harum everit quae volupta dolecte mquiam il mi, tem volupta eumenih iliqui re num ea sitium consequatiis ilis ut ea estor aut aditas et inum rem voloreritate vellore dest, et lanimendit, que nis es dolupiet int eaquassi dolorum re lam eum as ius vendemp erferer endaesciis de liqui con core, architi nctiumquo de doluptatur? Nobiti necaepelit alit ad estem asimilliquo core aspitisin eos eos rem quiati core et aria volorenes di berro officie nditin re poris autatqui cus et utem fuga.Sub-heading in Proxima Nova Bold Mendae mil id moluptae volores quoste doluptia conet destia cuptas eici occabor eperum secest quissim olorro tem volorenis sum labo. Et di re nimus doluptas in net inulpa ipiciam nimo te duntias doluptatus modis volupidi nis earibus dolor aut evellorit, exceat que consequ iberum esectin corrovidus sandit ut praeperiam quis comnihillis explam unt ut re maximagnam solo mos rerum etur, officil igenden imolorat eosamet fuga. Bus et aut poris archiciis dolo verci dis ut doloris aperibusandi aut fuga. Niassint ditium quisitat ad quassiment voluptatquam quo estrum sumendis ate ipsunte aut min nullaud icabor moleceptas debitatur, od ma porrum necabor esequunt accum etum conseque premporest perspic ipiendeliquo cora quo maio ommolessum resequi bearum ipiendi gnisit oditiis ent.

exceriatiur? Atusci utempores nonsenis debis doluptam volento molentur am quam quisciis rat ut autem exernam untiusdae erem conserum unt dis ad ut expedipsusae inim inis eatur, officat emporesto que pe periata dis molor mi, nonsequis mos deleseq uiatese quides molorem vid qui alignis magnat facessit ilicim eum imincto doluptur as et quid utassero debis doluptatio omni blabor aliquib erovidellab is accus, sequiaest, quos doluptae et imo culpa nate et pel et quo


The Hexagon – secondary graphic elements


The hexagon is a versatile graphic element that can be used as a stand- alone symbol. Several hexagons can also be linked together in chains to symbolize the flow of information.

DesignThe hexagon is a symmetric, six-sided polygon. One side length should always be facing down. It must never appear tilted nor stand on one of the corners. Line weight must be consistent for the sides and elements inside the hexagon.

OptionsThe hexagon can be outlined or filled and contain a symbol, text or both.

Minimum sizeThe minimum width of the hexagon is 10.5 mm.

Line thickness is consistent.

The corners are slightly rounded.

One side length should always be facing down.

10.5 mm


The Hexagon – symbols


There are about 120 different icons to download from our library. They are divided into three categories: Healthcare and Elderly Care, Enterprise and generic. New icons must only be created by the global marketing department.

All icons are designed with the same linewidth. They must not contain partially filled elements.

Usage of icons must be consistent. One and the same icon must have the same meaning everywhere it’s being used.

Example of symbols used within Healthcare and Elderly care

Example of symbols used within Enterprise

Example of generic symbols


The Hexagon – chains


QuantityChains of hexagons can be created in uneven numbers, either 3, 5 or 7 hexagons. A single hexagon can also be used.

Linking hexagonsSeveral hexagons can be linked together as a chain. All the symbols and texts must face the same way. Line weight must be the same for all the hexagons and the elements they contain.

Only one line connects two hexagons. Line weight is consistent for the entire chain.

Outline is consistent with outline for symbols.Space between hexagons equals the line weight.

Preferred direction Alternative direction

DirectionLink hexagons next to each other to create flow and a sense of motion, horizontally or vertically. Horizontal is the preferred direction.


The Hexagon – make a point


Symbols should never be added for a purely decorative purpose. When symbols are placed next to each other in a chain of hexagons they should enhance or clarify the overall context, tell a story and make a point.

General Care – examples

Intensive Care – examples

Elderly Care – examples

Flow of information is illustrated with symbols for ECG, sms bubbles, nurse call signal, forwarding a message and a smartphone.

The path from an emergency call to help is illustrated with symbols for a smartphone, ECG, a monitor, measurement of vital signs (ruler and a drop of blood) and medical action (a pill).

An image of a patient bracelet, the symbols for forwarding a message and a smartphone illustrate the process for meeting the needs of an elderly person.


Chain of hexagonsAll colors in the palette may be used for a chain of hexagons, except for white, Coral and Ascom Red. Coral may only be used for a single hexagon. A single hexagon can be highlighted by using a lighter or darker version of the color that has been selected for the chain.

Blue and green color schemes must not be mixed in a chain of hexagons.

Single hexagonSingle, clearly separated hexagons can be in different colors. Filled and outlined hexagons must not be mixed.

Hexagon color On white background

Ascom Red

Ascom Green ●

Ascom Blue ●

Ascom Gray ●

Ascom White

Light Green ●

Dark Green ●

Light Blue ●

Dark Blue ●

Ultralight Gray On dark background

Light Gray ●

Light CoralSingle hexagon on dark background

Dark Coral Single hexagon

Allowed colors

Single, separated hexagons can be in different colors in the same color scheme.

Highlighted hexagons in two types of chains.

Use the same color for linked hexagons.

The Hexagon – color application


X

X

X


The Hexagon – application on images


Opaque and transparent hexagons can only be applied by the global marketing department.

Only use outiline hexagons on images with sufficient contrast.

A single hexagon or chains of hexagons on images can be filled or outlined. Only white and gray colors are allowed. White, filled hexagons may include symbols in Light or Ultralight Gray.

Transparent hexagons can also be used on images. This effect, however, can only by applied in communication material that has been produced by the global marketing department.

Hexagon color On an image/colored background

Ascom Red

Ascom Green

Ascom Blue

Ascom Gray ●

Ascom White ●

Light Green

Dark Green

Light Blue

Dark Blue

Ultralight Gray ●

Light Gray ●

Light Coral

Dark Coral

Allowed colors

STOP


The Hexagon – examples


Why the shift to private patient rooms?Today’s patient is positioned as a valued consumer who has choices and a say in the healthcare market. Patient engagement initiatives have encouraged these consumers to take ownership of their health and care. Patient satisfaction scores and access to web-based medical information have empowered them to be more discerning. The result is a savvy consumer who is more likely to value peace and privacy over having a hospital roommate.

On the other side of the issue are healthcare provider organizations. While there are many benefits of private patient rooms for them, as well, they also are chal-lenged with delivering effective care to a more widely dispersed patient population.

Driving forcesNumerous factors and objectives have come together to get us to this point in which “the private, single-occupancy hospital room has become the gold standard in new hospital construction.”1 They include:

Today’s patient is positioned as a valued consumer who has choices and a say in

Lorem ipsum dolor sit amet consectetur adipiscing elit scelerisque ornare enimHistorically, patient rooms were designed to maximize caregiv-er efficiency and patient interaction. As a result, multi-patient rooms were the preferred configuration. Over the past two de-cades, however, that mindset has changed, prompting hospital administrators to seek other alternatives in delivering effective patient care.

In 2011 the Center for Disease Control estimated that 720,000 patients acquired an infection during their hospital stay resulting in ~75,000 deaths.2

CUSTOMER REFERENCE STORY

Hexagon chains in layoutThese are examples of the most common ways to apply the hexagon chain in layout.

1 Place the hexagon chain, filled or outlined in an approved color, in the left column on white background.

2 Place the hexagon chain, filled or outlined in gray or white, on a calm area in an image.

1

Heading in Proxima Nova Light

ascom.com

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque scelerisque ornare enim vel fringilla. Morbi eget arcu et quam lacinia elementum. Nam vel nunc odio. Vestibulum aliquam euismod sem, id dictum ex imperdiet ac. Ut in leo at sapien tempus facilisis ac quis felis.

00

00

0-0

0 X

XX

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scom

(Sw

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2


The Hexagon – what not to do


Do not connect an even number of hexagons.

Do not place hexagons in a cluster or complex structure.

Do not use other colors than white or gray for icons in hexagons placed on an image.

Do not use different line weights.

To convey a sense of orderly structure, it’s important that hexagons are created, and linked, in the right way. Here are some examples of what not to do.

Do not connect filled and outlined hexagons.

Do not add additional space between connected hexagons.

Do not mix blue and green color schemes in connected hexagons.

Do not use several colors as highlights. Only use one.

Do not use filled symbols within a hexagon.

Do not tilt the hexagon, it must stand on a side.

Do not place images inside a hexagon.

STOP

Portrait format with six columns · 2019. 3. 27. · enim vel fringilla. Morbi eget arcu et quam...

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Transcript of Portrait format with six columns · 2019. 3. 27. · enim vel fringilla. Morbi eget arcu et quam...