Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments...
-
Upload
hermann-buss -
Category
Business
-
view
593 -
download
0
description
Transcript of Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments...
![Page 1: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/1.jpg)
HOW TO DESIGN, IMPROVE AND INNOVATE PUBLISHING PORTFOLIOS FOR KNOWLEDGE DRIVEN ENVIRNOMENTS BY HERMANN BUSS 24TH NOV 2011
Portfoliosmith
![Page 2: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/2.jpg)
In knowledgedriven markets players want
to dominate with their products but don’t succeed (anymore)
![Page 3: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/3.jpg)
You can discover the concept to conquer
that dominant position first and actively help
to develop it.
![Page 4: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/4.jpg)
Please meet.…..
![Page 5: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/5.jpg)
Ellen and Jan
![Page 6: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/6.jpg)
Age 35, Publisher of professional information
![Page 7: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/7.jpg)
Age 28, Product manager of an internet Start Up for workflows for professionals
![Page 8: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/8.jpg)
They have the same problem…
![Page 9: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/9.jpg)
….but different challenges…..
![Page 10: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/10.jpg)
Ellen has lost her bearings
![Page 11: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/11.jpg)
New media solutions are savagely taking over her business positions
![Page 12: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/12.jpg)
New business models are difficult to find
![Page 13: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/13.jpg)
Her customers show fickle behaviour and are difficult to keep
![Page 14: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/14.jpg)
Her staff lacks the needed skills to renew
![Page 15: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/15.jpg)
She needs new and innovative products urgently
![Page 16: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/16.jpg)
So she ends up making what she has always done before…
![Page 17: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/17.jpg)
Ellen is eerlijk gezegd de richting
kwijt
What used to work for her in
the past doesn’t work anymore and she feels
the consequences
![Page 18: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/18.jpg)
Jan has no history to carry with him,
but needs guidance
![Page 19: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/19.jpg)
He has no experience whatsoever with content processes
![Page 20: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/20.jpg)
He has no insight in attractive marketniches
![Page 21: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/21.jpg)
He is not great in marketing communication
![Page 22: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/22.jpg)
He is uncertain about how to organize it all
![Page 23: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/23.jpg)
So he ends up making what he has always done before …
![Page 24: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/24.jpg)
Jan invents great products but lacks the
publishing connection
![Page 25: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/25.jpg)
They will not get old with that attitude…
![Page 26: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/26.jpg)
They have the same problem…
![Page 27: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/27.jpg)
Do I make the right products…?
![Page 28: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/28.jpg)
…for the right customers?
![Page 29: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/29.jpg)
What Ellen en Jan should learn…
![Page 30: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/30.jpg)
Change your way of thinking about
productportfolios..
![Page 31: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/31.jpg)
…and about those that use them.
![Page 32: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/32.jpg)
Where shall we start??
![Page 33: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/33.jpg)
How do you become a portfoliosmith?
![Page 34: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/34.jpg)
![Page 35: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/35.jpg)
3 elements
5 buildingblocks
![Page 36: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/36.jpg)
3 elements to understand what
drives your customers
![Page 37: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/37.jpg)
1. Determine your theme
THEME
The theme is the topic in which you want to become number 1 or number 2 in the market
A theme is expressed as a noun, a verb or a combination of the two
![Page 38: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/38.jpg)
ok
Stamps
Collect Stamps
Collect
not
General publisher
Law
NB: E-books
![Page 39: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/39.jpg)
2. Look for three Actors active with the theme
An Actor is a role or function in an organisation or company
![Page 40: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/40.jpg)
Analyse the WHOLE chain of Actors and their interrelationships
![Page 41: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/41.jpg)
Don’t stop with one Actor but choose the three best from your standpoint
ACTOR 1
ACTOR 2
ACTOR 3
• Reserve the other Actors for a later stage
![Page 42: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/42.jpg)
3. Determine the wishes and demands of each Actor in two fields
PRIMARY process
KNOWLEDGE process
For the daily workprocess and for the process for keeping up knowledge
![Page 43: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/43.jpg)
We score the actor demands – quantitatively – with a new workingmethod (The KUR matrix – Knowledge, Use, Reach)
You create objective measures to judge your
products later on
KNOWLEDEGE Relevance
Content characteristics
Authority
USE Workprocesses
Mediumtype
Functionalities
REACH Cooperation and advice
Network
![Page 44: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/44.jpg)
5 building blocks to assemble your
portfolio
![Page 45: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/45.jpg)
1. Offline Reference & Lookup
Traditional publishingproducts with relatively low interaction with the user
Examples:
(e-)Books, Magazines, newsleters, loose leafs
Know
ledge
Offline Reference & Lookup
Product
![Page 46: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/46.jpg)
2. Online Reference & Lookup
online thematical and encyclopedial products and databases where relevant information is used for different ways of reference
Know
ledge
Offline Reference & Lookup
Online Reference &Lookup
Product
![Page 47: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/47.jpg)
3. Industrialproces
Know
ledge
Offline Reference & Lookup
Online Reference &Lookup
PRIM
ARY
Industrialprocess
Knowledge is condensed for software solutions and facilitates workflows and workprocesses
Examples: Dynamic Q&A, workplans, tools
Product
![Page 48: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/48.jpg)
4. Customersolution
The software soltion for the industrialprocess is translated and simplified so the customer of the Actor can use it directly.
KEN
NIS
Offline Reference & Lookup
Online Reference &Lookup
PRIM
AIR
Industrialprocess
Customer solution
Product
![Page 49: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/49.jpg)
5. Social Connect
The social extension of all the aforementioned products that lead to more knowledge and enhancement.
Examples:
Fairs, Congresses, training.
Advice, moderated forums, interactive sites
KEN
NIS
Offline Reference & Lookup
Online Reference &Lookup
PRIM
AIR
Industrial
Customersolution
Product Social connect
![Page 50: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/50.jpg)
The Portfolio Canvas
ACTOR
Product Social connect
KN
OW
LED
GE
pro
cess
Offline Reference &Lookup
Online Reference &Lookup
PRIM
ARY
pro
cess
Industrial process
Customersolution
THEME
![Page 51: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/51.jpg)
EXAMPLE
![Page 52: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/52.jpg)
Publisher X
Theme :
• Psychology
• Depression
![Page 53: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/53.jpg)
After hard work..
![Page 54: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/54.jpg)
Three Actors chosen
patient
psychologist scientist
![Page 55: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/55.jpg)
After hard work….
![Page 56: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/56.jpg)
Demands of the Actors
patiënt
wetenschapper
PR
IMA
IR
pro
ces
KEN
NIS
p
roce
s
Using the KUR matrix method
psycholoog
PR
IMA
IR
pro
ces
KEN
NIS
p
roce
s P
RIM
AR
Y
pro
cess
KN
OW
LED
GE
pro
cess
![Page 57: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/57.jpg)
The As Is situation is plotted
patient
psychologist
scientist
KN
OW
LED
GE
PRIM
ARY
Y
50 (e-)books on self help
40 (e-) books
20 (e-)boeks 2 professional magazines
Psychological tests Btreatment protocols
Social connect
Social connect
Product Social connect
Product Product
![Page 58: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/58.jpg)
Score the products also with the KUR matrix criteria. Compare the differences.
afwijking productidee tov need
portfolio
app met hele proces kant en klaar
voor het invullen met uitbreiding
naar Osterwalder voor business case 0 -1 0 1 0 0 -7 -2 -4
database sec 0 2 1 -1 -1 4 -5 -7 -5
database mét forum van peers
gemodereerd door deskundige 0 2 1 -1 -1 4 1 0 1
BOEK 0 0 0 -5 -5 1 -5 -7 -5
BOEK met forum voor referntie en
auteurs commentaar 0 0 0 -5 -5 1 1 0 0
congres, lezingen,opleidingen over
UITGEEFPORTFOLIO -1 0 0 -4 -3 2 -1 -1 1
magazine 2 1 0 -2 -3 1 -5 -7 -5
buss:
ook hier zie je in de
volgende regel wat een
forum oid doet met de
behoeften van de klant
buss:
je ziet hier de
onmogelijkheid van een
tijdschrift zonder
connect faciliteitbuss:
al deze producten zijn
niet primair geschikt voor
werkprocessen. Dat is
niet vreemd want het
zijn ook typisch
Kennisproducten
buss:
interessant om te zien
dat een database
weliswaar een
kennisproduct is maar
tosch een rol vervult in
het werkproces!
buss:
duidelijk dat er een
interactiemodule moet
komen of een forum als
je een app maakt!!buss:
duidelijk dat een forum
veel meer toegevoegde
waarde heeft bij een
database zonder die
feature
![Page 59: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/59.jpg)
Look for alternatives:
•Continue
•Stop
•Cooperate
And assess possible innovations…
![Page 60: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/60.jpg)
..look for growth with underdeveloped Actors..
patient
psychologist
scientist
KEN
NIS
PRIM
AIR
50 (e-)books self help
40 (e-) books
20 (e-)books 2 magazines
•Psychological tests •Treatment protocols
Social connect
Social connect
Product Social connect
Product Product
![Page 61: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/61.jpg)
..or growth with Primary processes..
patient
psychologist
scientist
KEN
NIS
PRIM
AIR
50 (e-)books selfhelp
40 (e-) books
20 (e-)books 2 magazines
•Psychological tests •Treatmentp rotocols
Social connect
Social connect
Product Social connect
Product Product
![Page 62: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/62.jpg)
..or expansion inSocial Connect..
patient
psychologist
scientist
KEN
NIS
PRIM
AIR
50 (e-)books selfhelp
40 (e-) books
20 (e-)books 2 magazines
•Psychologiscal tests •Treatment protocols
Social connect
Social connect
Product Social connect
Product Product
![Page 63: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/63.jpg)
From where you were in the lower Canvas
KEN
NIS
PRIM
AIR
50 (e-)books selhelp
40 (e-) boks
20 (e-)books 2 magazines
•Psychological tests •Treatment protocols
Social connect
Social connect
Product Social connect
Product Product
![Page 64: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/64.jpg)
..you cover a much larger field. KEN
NIS
PRIM
AIR
50 (e-)books self help
40 (e-) books
20 (e-)books 2 magazines
•Psychological tests •Treatment protocols
Social connect
Social connect
Product Social connect
Product Product
![Page 65: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/65.jpg)
But also…
![Page 66: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/66.jpg)
..analyse your competition..
patient
psychologist
scientist
KEN
NIS
PRIM
AIR
50 (e-)bookszelfhulp
40 (e-) boeken
20 (e-)books 2 magazines
•Psychological tests •Treatment protocols
Social connect
Social connect
Product Social connect
Product Product
![Page 67: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/67.jpg)
But also….
![Page 68: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/68.jpg)
..a benchmark
patiënt
psycholoog
wetenschapper
KEN
NIS
PRIM
AIR
50 (e-)boeken selfhelp
40 (e-) books
20 (e-)books 2 magazines
•Psychologische tests •Treatment protocols
Social connect
Social connect
Product Social connect
Product Product
![Page 69: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/69.jpg)
To dominate a market!
![Page 70: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/70.jpg)
The result is something to communicate with!
It gives a joint way of communication about the sense and nonsense of your publishing products
![Page 71: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/71.jpg)
And to make resulting business cases
![Page 72: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/72.jpg)
phfew
![Page 73: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/73.jpg)
That isn’t everything
![Page 74: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/74.jpg)
Join as a co author of this concept and
change the publishing world
![Page 75: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/75.jpg)
We will eat our own cake
“you can’t publish about publishing portfolios without using your own method..!”
![Page 76: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/76.jpg)
SO there will be a publishing concept around publishingportfolios and we start with a…
![Page 77: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/77.jpg)
Who are interested in a book about publishing portfolios?
6 groups
Users of publishing products
Workers in the
publishing industry
Content producers
and authors
Workers in the ICT
industry
New media
designers
Stockholders and
investors
![Page 78: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/78.jpg)
What will be in the book
A Canvas
A Workmethod
Cases and Examples
Related Topics
![Page 79: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/79.jpg)
Book parts can be downloaded from a site
![Page 80: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/80.jpg)
Read the drafts and get immediate feedback from the author (and from other co-authors)
Dit leidde tot de volgende gescoorde eisenmatrix voor de Projectontwikkelaar
Voor de overige twee actoren (Afnemer en Opdrachtgever) werden deze ook bepaald. Stap4 Omdat er al een bestaand portfolio is, zijn deze producten, samen met een aantal innovatieve producten, die gepland staan, geplot in het PortfolioCanvas om een soort As-Is overzicht te hebben.
Het bestaande portfolio werd vervolgens onderworpen aan een score op de KGB matrix. Het As-Is portfolio bestaat momenteel uit een magazine incl pdf archief, een Toolkit folio serie incl pdf plus een Excel downloadable werkblad en een aantal losse boeken. Een aantal (potentiële) innovaties is ook benoemd en gescoord.
de KGB NEEDS (per actor)
Actor: Projectontwikkelaar Relevantie
Content
kenmerken Autoriteit Werkprocessen Mediatypen
Functionalite
iten
Samenwerking &
Advies Netwerk
Primairproces EISEN 5 8 9 9 9 8 7 8
Kennisproces EISEN 4 7 8 4 5 5 5 8
KENNIS GEBRUIK BEREIK
Pri
mary
Know
ledge •Toolkit online
• Toolkit Boekserie• Magazine BouwIQ• Losse Boeken
•Toolkit App (innov)•Toolkit Software integratie (innov)
•Toolkit Forum (innov)
![Page 81: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/81.jpg)
Be part of a group of likeminded professionals and learn from each other
![Page 82: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/82.jpg)
Receive the book afterwards
![Page 83: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/83.jpg)
De first 25 participants pay 28€
![Page 85: Portfoliosmith. how to design, improve and innovate publishing portfolios for knowledge environments by Hermann Buss](https://reader033.fdocuments.in/reader033/viewer/2022060112/556a950dd8b42ac9298b5221/html5/thumbnails/85.jpg)
Questions?