PORTFOLIOArt

& Des

ignSIMONE LUKER2 0 1 5

LOGOSMY NAME IS SIMONE//I’m a freelance Graphic Designer and Illustrator living in Australia, however I’m looking to move permanently to Frankfurt*.

I’ve just completed my studies in a B.Arts Architecture and Masters in Environmental Science, but design maintains a bigger place in my heart.

I view design as something that isn’t con�ned to products, graphics and architecture alone, but more as an all-inclusive story of our day-to-day life, from the �rst step out of bed in the morning, to a multi-national’s logo.

I actively participate in design forums, am heavily involved in the art community, and try to stay ahead of trends in my designs.

I can be contacted via: simoneluker@hotmail.com

*I possess both an Australian and a Dutch passport as I’ve lived in Holland in the past. This will make employment in the EU easier (with less paperwork).

HELLO,

PROGRAMS I uSE//AutoCAD 2015PhotoshopRevit 2015IllustratorIn DesignGIMP2.0

INTERESTS//PhotographyArchitectureTechnologyOutdoorsGamingScience

LANGUAGES//German (beginner)English (native)Dutch (�uent)

LOGOS

Artsy network

ARTSY//ONLINE ART COMMUNITY

ARTSY is a community for artists. Artists of all kinds. It caters to those wishing to sell their artworks in their online store, and also to the critics in their forums. The ARTSY network aims to improve the strength of the art community by being a one stop location for all things art. This logo is a visual representitive of the poetic nature of art, and how it creates movement in our lives.

KEY WORDS//CommunityNetworkingInterpretiveRough EdgesFreehandFreedomCreativeArtistic

LOGOS

WWARDMAN TECH//COMPUTER SERVICES

They’re straight forward and to the point. They know what they’re doing, and they’ll �x your computer e�ciently. WARDMAN TECH is already of the industry’s most reputable computer servicing companies, after being started in one man’s shed �ve years ago. Reliability at it’s �nest. This logo embodies structure and cohesion to represent WARDMAN TECH’s values and reputation.

KEY WORDS//ComputersReliableE�cientStrongTechnologyWhite CollarNetwork

LOGOSTRIBE//SNOWBOARD BRAND

They’re cool and they’re untamed. Even a little wild.TRIBE has been taking the snowsport world by storm with their recent snowboard and snow clothing brand launch. They harness the inner cool of everyone on the slopes, and transform that energy into slick clothing and super arty snowboards. Their calm-con�dent attitude is already the envy of competitors. This logo was requested as a logotype, as the founders wanted an image to identify them as a cool, alternate brand. Words are so last season, anyway.

KEY WORDS//WildPopularUntamedSnowCoolGnarlyTribalAlternate LifestyleOwn StyleRebellious

LOGOS

littlebird

LITTLE BIRD//CHILDREN’S CLOTHING

LITTLE BIRD is a clothing company catering to the 0-5 age range. They use ethically-derived fabrics and quality test them regularly for softness. This brand feels like every child’s dream; soft, cuddly, and feels just like their mother’s warm embrace. This logo is a representative of the softness of the fabric and the innocence of a young life. The picture of the bird combined with text helps the child to identify their favourite brand on shelves when their parents are shopping.

KEY WORDS//ComfortableEthicalPlayfulAproachableTrustworthyCuteCuddly

LOGOScOCA COLA//DRINK BRAND

This logo has been designed for a new drink being released by Coca Cola, aimed speci�cally at gamers. Hardcore nerds. The night owl. The type that doesn’t leave the house except to obtain food, as everything else they need is online. Even their girlfriend’s name ends in .jpg. The branding is already recognisable worldwide,so the “Zero Life” drink had to match existingfonts and branding. The font and name was picked to coincide with “Coke ZERO” and “Coke Life”

KEY WORDS//Computer LanguageSleepless NightsTech-SavvyGamersNerdyNight OwlNeon LightsDark

ILLUSTRATIONS

PHOTOSHOPMIDDLE//Designed for a 24 hour design competition at my university.The seahorse was made using photography and the liquify tool. The rest is text at di�erent sizes and coloured boxes.

TOP RIGHT//Designed for the purpose of randomness and vibrance. All images were cut/cloned and/or resized to form this collage.

BOTTOM RIGHT//A photo morphing experiment. The foggy photograph looked almost surreal, and what better way to create confustion thanto add a whale. Layers, cloning, and curves were used for this artwork.

PHOTOGRAPHY