ENERGETIC / DYNAMIC / CREATIVE /

PERSISTANT / WELL DEVELOPED SOCIAL SKILLS /

CONNECTOR / OPEN MINDED / FLEXIBEL / CONNECTOR

VISUAL MERCHANDISING

Kindercompagnie.A well developed VM-plan for the shop Kindercompagnie, Lith-Oijen

(Noord-Brabant). Including; interioradvise, signing, floorplan and

VM-guidelines for furniture.

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2008 - Kindercompagnie was struggeling with their visual merchandising and I created a professional VM-plan for them.

The shop is around 4000 m2 and they sell everything for babies/children from 0 - 4 years old. Good to know: they

actually used my design for signing.

DESSIN DESIGN

Bedcovers.In 2008 I won a freelance contract at van der Beek & van de Broek.

They are specialized in dessin-design for bedcovers, posters,

napkins and postcards

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2008 - I designed a few bedcovers for van der Beek and van de Broek. I always created dessins specially for the target

group; children, young couples or elderly people. The designs will be sold in the lower segmented stores.

Trendy2 persoons

Nieke MulderApril 2008

Oudere generatie2 persoons

Nieke MulderApril 2008

Spiegeltje, spiegeltje aan de wand........

wie is de mooiste van het land?

Trendy2 persoons

Nieke MulderApril 2008

PRODUCT DEVELOPMENT

Simple.An absolute must-have accessory for every woman that regularly

switches her handbag.

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2008 - Lifestyle company Simple, excisted of 8 fashionable students. Together we brought the IZI, bag-in-bag to the

market and with great succes! The IZI bag-in-bag is specially designed for woman, to have all their personal belongings

with them at all times.

CONCEPT DESIGN

Knit.A brand concept based on high quality and unique mens knitwear.

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2009 - From the increasing demand for specialists in the market, I created the brand Knit. As a reaction against the

rapid consumption society, there is a growing need for products made with love. Knit will consist of the most

beautiful knitwear for men, from fine to coarse, all handmade with love for the garment. We want to give consumers a

relationship with the garment by making them feel, see and hear who created it and how it is made.

We make that connection visual.

CRAFTMANSHIP

HANDMADE KNITS

HIGH QUALITY

TIMELESS CHARACTER

MAGAZINE

HOME BUSINESSCOLLECTIE2010

FASHION DESIGN GADGETS LIFESTYLE

Knit in duurzaam AustraliëSUPPLY CHAIN UNCOVERED

JOHN EWBANKover schoonheid, succes en luxe

This is the magazine we created for the brand KNIT. The magazine is specially for the target-group and will closely match the needs of this male between the age of 35-60.

MAGAZINE

WRITTEN BY NIEKE MULDER 2009

Verder dan je neus lang is…

Hoelang neem je de tijd om iets werkelijk te zien?Kijk je verder dan je eerste indruk? En hoelang

kun je écht actief naar iets kijken?Tegenwoordig moet alles snel, hapklaar en

sensationeel zijn maar geconcentreerden volledig opgaan in één ding zonder meteen

afgeleid te worden lijkt wel niet meer van deze tijd.Jammer want hierdoor missen we vaak hetgeen waar het allemaal om draait.

Kijk dus eens langer, dieper en inspannendernaar dingen die voor jou op dat moment niks

meer als woorden of beelden betekenen.Het laat je nieuwe dingen ontdekken,

een diepere betekenis vindenen het zal vooral je wereld verbreden.

CONCEPT DESIGN

Zero.In a world that is all about trends and hypes,

there is an increasing desire of people to go back to basics.

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2009 - The vision of ZERO is that growing number of people have a need to escape from the ongoing race to adopt new

trends again and again. ZERO offers timelessness and emphasis the true love for products. ZERO slows down the pace of fashion, but at the same time makes fashion more

simple and more beautiful.

Pure and natural • Lack of trendsZERO

STRATEGIC COMMUNICATION PLAN

WeSC.The assignment was to write a new communication plan for the

brand WeSC, which is a Swedish street fashion company

founded in 1999.

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2010 - After a few weeks of research we found out that the brand awareness in Holland of WeSC is still small to even

non-existing and if at all known the brand is associated with headphones versus what it actually should become: a cool

fashion brand. So we created a new concept, which is based on what the target group likes te most: home-parties. Having a good time with friends, being creative, play with your own

music and have the feeling of being trendsetting are the cornerstones of this concept.

trend followers // creative culture // enjoy every moment // sensitive for trends

is 28 // lives in the city // loves friends & fun

Al xThings they like;traveling to inspiring countries & cities // chilling and having fun with friends // blogs // watching Mad Men // downloading movies // sneakers // macbook pro and iPhone // cultural events with parties.

‘‘ I admire people who are ambitiuos, good at what they are doing and passionate about that. ‘‘

WeSC really needs to interact more on a

one-to-one communication level with their target group.

Problem?

The strategy for WeSC is to built a conspiracy of fun in Holland by sharing true friendship, inspire the world with

creativity and giving the participants the possibility to be whatever they desired to be. Why be restrained, when you can enjoy life at every moment!

New strategy

To present our new strategy and concept we used a comic. In this way we describe exactly how ‘Alex’ finds out about the new concept of WeSC ‘ the WeSC home-party’.

NEW BRAND IDENTITY FOR AN EVENT

NEXT & CUTTING EDGE.For my graduation project I created a new concept and identity for

the young designer platform Next & Cutting Edge. It’s a platform for

young, upcoming national and international designers at

Modefabriek. During my internship I discovered that Modefabriek

is not providing the perfect match with the desired target audience

of that platform and a seperate, more exclusive event needs to be

developed.

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2012 - New concept: every edition of Next & Cutting Edge a new curator will be leading in selecting the final 16 young

designers who will present themselves at the platform. Next to that, this curator will be the inspiration for the upcoming event in style and overall look & feel of the event. In this way, every edition is new and interesting for its target group: Dutch high-end retailers and fashion press. Criteria curator: a young and

upcoming designer itself. One who won an international award and has already gain international brand awareness.

LOGO DEVELOPMENT AND VISUAL IDENTITY

SIRE.Directly after graduation I was asked to develop a new visual identity

and logo for a young start-up company named SIRE.

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2012 - I created a brand new visual identity for the SIRE group: a high-end group of companies, which act on the

global recruitment market.

Personal detailsName :MulderSurname :Nieke Catherina EngelinaAdress :Utrechtsestraat 132-2 :1017 VT Place :AmsterdamTelephone number :0652000377Date of birth :11 April 1987Place of birth :OssSex :WomenMarital status :SingleNationality :Dutch

Educations2008-2012 :Amsterdam Fashion Institute HBO, Amsterdam. Fashion & Branding Graduated in 2012

2004-2008 :SintLucas MBO, Boxtel Designer product presentation and communication Graduated in 2008

1999-2004 :Havo Titus Brandsma lyceum Oss Graduated in 2004

Work experienceSeptember 2011 – Januari 2012 : Modefabriek BV, AmsterdamJob Title : Intern Communication & PRResponsibilities - All press contact, including: All press releases / all contact with pr-agency PressOnly, responsible for barter deals with (inter-) national media-partners. - All over responsibility for the young designer platform Next & Cutting Edge. Including: selection, , communication, sales, show and host at Modefabriek. - Spokesperson at Modefabriek for all young designers, media partners, vip-guests and guest-speakers. - Social media: managing bloggers and creating content for website.

November 2009 – present : Centre Neuf, Amsterdam Job Title : Weekendjob fashionstore

July 2008 – June 2011 : Verbeek & van der Broek, HelmondJob Title : Designer on Freelance contractResponsibilities - Designer of dessins for bedcovers, wallpapers, napkins, posters etc.

01-09-2007 – 10-11-2008 : Simple, BoxtelJob Title : Company with 8 other girls Founders of the bag-in-bagResponsibilities - Designer of the IZI’s - Working out stylesheets; technical drawings and size specifics. - Design hangtags - Written the press release - Purchasing

Internship 222-01-’07 / 22-06-’07 : Wink accessories, Eindhoven.Job Title : Designer at Styling departmentResponsibilities - Adding trends into new designs for accessories. - Technical drawings and size specs - Developing new patterns and prints - Designed new kids collection - Managed a new project for Kruidvat, set up a collection for Wink, called Three Monkeys at Kruidvat. - Designed way of presentation, new hangtags and labels for Kruidvat collection; Three Monkeys. - Worked together with sales and buying.

Internship 121-09-’06 / 19-01-’07 : de Bijenkorf, Amsterdam ZOJob Title : Visual Merchandiser at the headoffice childrenswear, toys and accessoriesResponsibilities - Writing guidelines for different branches for instore settings. - My own project; Directed the rebuilding of the shoe- and hosiery department in Breda -calculate new lay-outs for every season together with buying - designed the new guidelines for the new VM-manual - capacity calculations

December 2005 - May 2007 : Scene, Den Bosch Weekendjob fashionstore

September 2005 - Dec. 2006 : Kaldi , Uden Window dresser

Other workexperiencesJanuary 2011 /July 2011 : Amsterdam International Fashion WeekResponsibilities - Seating September 2009 – July 2010 : Honours program Amsterdam Fashion InstituteResponsibilities : Sourcing for the ByAMFI store at Spui - Source new products for every concept - Develop new products for ByAMFI

July 2010 : Masterclass Brand Management in Fashion at Nyenrode University.March 2010 : Social Media Day AmsterdamMay 2009 : Visited Ogilvy in Londen to show my portfolio and talk about brandingJuly 2008 : European finals of young entrepreneurs in Stockholm with Simple.

Awards2008 :Simple, overall winner of the Dutch national competition and representing the Netherlands in the European finals in Stockholm.2008 :Best design for dessins of the class at SintLucas. Price: freelance contract at Verbeek & vd Broek.

Additional skills-Microsoft Office package, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Coraldraw, Vectorworks.-Drivers license-Fluent in Dutch & English, and working skills in German.

Personal interestsNetworking // Mixing talents // Young fashion designers // Fashion trends // Fashion magazines.