Portfolio_0215_5

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What’s next Art Direction Raising the bar

Transcript of Portfolio_0215_5

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What’s nextArt Direction Raising the bar

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Visualization

Arthroscopy

Urology

Gynecology

Laparoscopy

Service

U.S

. Pro

duct G

uid

e 2011

Joint Replacements

Trauma, Extremities & Deformities

Craniomaxillofacial

Spine

Biologics

Surgical Products

Neuro & ENT

Interventional Spine

Navigation

Endoscopy

Communications

Patient Care & Handling Equipment

EMS Equipment

Product Guide

2011

The information presented in this catalog is intended to demonstrate a Stryker product. Always refer to the package insert, product label and/or user instructions before using any Stryker product. Products may not be available in all markets. Product availability is subject to the regulatory or medical practices that govern individual markets. Please contact your Stryker representative if you have questions about the availability of Stryker products in your area.

Stryker Corporation or its divisions or other corporate affiliated entities own, use or have applied for the following trademarks or service marks: AHTO, Conquest, Champion, Crossfire, Dri-Lock, FlexVision, FloSteady, Fluid Safe, Formula, i-Suite, IDEAL EYES, InfraVision, iSwitch, Park Trainer, Plume-Away, PneumoSure, ProCare, Rev360, Safelight, SERFAS, SIDNE, Speed-Lock, StrykeFlow, Stryker Visum, Vision Elect, Wingman, WiSe. All other trademarks are trademarks of their respective owners or holders.

Literature Number: 1000-900-313PMM/PS 6K 12/10

Copyright ©2010 Stryker CorporationPrinted in USA

5900 Optical Court San Jose, CA 95138 t: 800.624.4422 f: 800.729.2917

www.stryker.com

Visualization 11

1288 hD 3 chip camera system12 Standard Camera12 Urology Camera12 Inline Camera

1188 hD 3 chip camera system13 Standard Camera13 Urology Camera13 Inline Camera

1188 hD 3 chip A/c camera14 Standard Camera

couplers14 Couplers & Adapters

Articulating scopes15 5 mm & 10 mm IDEAL EYES HD15 Digital Cystoscope

camera Accessories16 Flexible Scope Accessories16 Cables & Adapters

camera trays17 Sterilization Trays

light sources18 L9000 LED18 X8000 Xenon

light source Accessories19 Bulbs19 Cables19 Light Source Adapters20 Scope Adapters

sDc Digital capture system21 Ultra21 Classic22 Accessories

Video Documentation & Display components22 Printers23 Accessories

Wireless technology24 WiSe Wireless Platform24 Monitors

flat Panel Displays25 Monitors

siDne series26 SIDNE Suite26 SIDNE Voice Upgrade27 Accessories

Video carts28 Multi-Specialty Video Carts29 Accessories for Video Carts29 Accessories for Roll Stands

CatalogQuality of life image ties the various product lines under one overarching theme. Radical departure from previous product-shot covers.

CatalogCarried the quality of life theme throughout the catalog. • Reduced Table of Contents from ten pages to one. • Highlighted product benefits with photographic effects. • Combined two indices into one. • Added hyperlinks throughout to drive customers online and for ease of use within the digital document.

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Two Advanced Technologies Merge:

CROSSFIRE

CROSSFIRE™ Stryker Endoscopy brings you the first and only integrated

arthroscopy resection system, Crossfire™. This hybrid platform

has the ability to operate both motor and RF functionality in one

console. The Crossfire™ console and footswitch control SERFAS™

EnERgy probes and the Formula® Shaver System, eliminating the

need for multiple consoles. Crossfire™ offers revolutionary resection

capability in one complete arthroscopy solution.

The Crossfire » ™ system offers optimal RF performance for enhanced ablation and suction of SERFAS™ EnERgy probes

Increased cutting efficiency on all current »Formula® cutter and bur disposables

The two-in-one console and footswitch »saves space in the OR

iSWITCH » ® wireless platform compatible

A completely customizable interface »eliminates the need to switch individual settings between cases

Large, bright and easy to use LCD screen »

3 connection ports for Formula » ® Shaver, SERFAS™ EnERgy probe, and Crossfire™ footswitch

Crossfire Campaign BrochureA challenge to merge two sophisticated technologies into one. Crossfire brochure content.

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™Crossfire™

Two Advanced Technologies

Merge

Integrated Arthroscopy Resection System

Contact your Stryker Representative for additional information

www.stryker.com/endoscopy 1.800.624.4422

Crossfire Campaign PosterPoint of Purchase (POP) for customer sites.

Crossfire / Scope Campaigns WebThemes extended to web banners.

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The Future

Booth No 1731

Take aAround

www.stryker.com/endoscopy

Look

of SurgeryThe Future

The Future of Surgery at Stryker.

MiniLapMinimally Invasive Surgery

www.stryker.com/endoscopyBooth No 1731

MiniLapStability

Strength

Simplicity

Scope / MiniLap Campaigns BrochuresHeadlines leverage product capability.

MiniLap Campaign PosterPoint of Purchase (POP) for customer sites.

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Introducing the New MiniLap Electrosurgical Instruments

MiniPolar

www.stryker.com/MiniLapProceduresThe information presented in this advertisement is intended to demonstrate a Stryker Product. Always refer to the package insert, product label and/or instructions before using any Stryker product. Products may not be available in all markets. Product availability is subject to the regulatory or medical practices that govern individual markets. Please contact your Stryker representative if you have questions about the availability of Stryker products in your area. MiniLap is manufactured by Mini-Lap Technologies, Inc. and solely distributed by Stryker Endoscopy. Copyright ©2011 Stryker Corporation | 5900 Optical Court, San Jose, CA 95138 | 800.624.4422

Electrosurgery and Access in ONE!

Percutaneous 13 gauge device

www.stryker.comThe information presented in this advertisement is intended to demonstrate a Stryker Product. Always refer to the package insert, product label and/or instructions before using any Stryker product. Products may not be available in all markets. Product availability is subject to the regulatory or medical practices that govern individual markets. Please contact your Stryker representative if you have questions about the availability of Stryker products in your area. Copyright ©2011 Stryker Corporation | 5900 Optical Court, San Jose, CA 95138 | 800.624.4422

Introducing the New

5mmOptimal Visualization with more than 100 degrees of flexion

IDEAL EYES HDArticulating Laparoscope

MiniLap

BaBcock

cLutch

Gator

BoweL

Stability • Strength • Simplicity

Scope / MiniLap Campaigns Booth CardsType and hierarchy highlight resonant product benefit. Replaced previous static product shots.

MiniLap Campaign TradeshowProduct-specific lightbox.

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Rev360A New Spin on Hysteroscopy

The information presented in this advertisement is intended to demonstrate a Stryker Product. Always refer to the package insert, product label and/or instructions before using any Stryker product. Products may not be available in all markets. Product availability is subject to the regulatory or medical practices that govern individual markets. Please contact your Stryker representative if you have questions about the availability of Stryker products in your area. Copyright ©2009 Stryker Corporation5900 Optical Court, San Jose, CA 95138 www.stryker.com | 800.624.4422 8/2009

Exceptional flow rates, the only fully rotatable stopcocks, and large working channels provide optimal ease-of-use in every procedure.

Stryker’s SpeedLock™ connections are intuitive and simple to ensure quick assembly of all hardware components.

Hysteroscope sheaths are constructed with strong, patented Nanoflex® material, offering lasting protection and durability.

Stryker has combined revolutionary,

best-in-class camera technology with

durable rigid hysteroscopy equipment

to provide a comprehensive solution for

the office. Along with a wide selection of

video options, Stryker’s 2.9mm Rev360™

hysteroscope line offers unrivaled

brightness, resolution, and clarity to meet

the dynamic needs of in-office gynecology

procedures.

®

IDEAL EYES Campaign TradeshowTradeshow lightboxes established hierarchy, moving from the personal and conceptual to the product.

Scope Campaign AdvertisementCost-effective, dramatic black & white ad.

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Hip Arthroscopy Solutions

Stryker Endoscopy introduces a new line of Hip Arthroscopy Solutions. From Access to Repair Stryker has a comprehensive product offering to facilitate all Hip Arthroscopies. Stryker has created a more ergonomic system to facilitate better joint access and ease of use. A full line up of resection devices on the Hybrid Crossfire console and integrated footswitch allows for seamless and versatile tissue resection. Stryker’s new platform brings you a full line up of products focused on providing a tissue preserving hip solution.

It’s all in the

Hip

5900 Optical CourtSan Jose, CA 95138

www.stryker.com | 800.624.4422

The information presented in this advertisement is intended to demonstrate a Stryker Product. Always refer to the package insert, product label and/or instructions before using any Stryker product. Products may not be available in all markets. Product availability is subject to the regulatory or medical practices that govern individual markets. Please contact your Stryker representative if you have questions about the availability of Stryker products in your area. Copyright ©2010 Stryker Corporation

A Single Solution for Any Port

Solutions

Laparo-Endoscopic Single Site Surgery

Single Incision Laparoscopic Surgery

Single Port Access

The information presented in this brochure is intended to demonstrate a Stryker product. Always refer to the package insert, product label and/or user instructions before using any Stryker product. Products may not be available in all markets. Product availability is subject to the regulatory or medical practices that govern individual markets. Please contact your Stryker representative if you have questions about the availability of Stryker products in your area.

MiniLap is manufactured by Mini-Lap Technologies, Inc. and solely distributed by Stryker Endoscopy.

The marks bearing the “™” symbol are trademarks of Stryker Corporation.The marks bearing the “®” symbol are registered trademarks of Stryker Corporation.

Literature Number: P10326 Rev. AMM/FWG 04/09

Copyright ©2009 Stryker CorporationPrinted in USA

5900 Optical CourtSan Jose, CA 95138

t: 800.624.4422 f: 800.729.2917

www.stryker.com

MiniLapStryker’s MiniLap line combines access and instrumentation in one device. These 2.3mm ultra minimally invasive instruments assist in the manipulation, retracting, and grasping of human tissue while reducing patient scarring and eliminating the necessity of port suture closure.

Laparoscopes IdeaL eyeS™ 5mm Bariatric Length (45cm)Providing excellent visualization, Stryker’s 45cm IdeaL eyeS™ laparoscopes offer extended length to allow for the off-setting of instrumentation during single port surgery.

Visualization Stryker Right angle adaptor and 1288 Inline Camera Headdesigned to enhance ergonomics during single port surgeries, the right angle light cord adapter and 1288 Hd inline camera head work to align the light cord and camera cable, creating optimal work space for the manipulation of laparoscopic instruments during single port surgeries. Stryker’s IdeaL eyeS™ 45cm laparoscopes and 1288 Hd inline camera head provide optimal functionality and visualization for single port surgeries.

Laparoscopic Instruments 33cm and 45cm Stryker’s durable laparoscopic instruments are offered in both 33cm and 45cm lengths to allow for the off-setting of instrumentation during single incision surgery. This design decreases instrument interference and creates optimal work space to maneuver instrumentation.

Wingman® Pneumatic Scope HolderOptimize ergonomics and space in standard and single incision surgeries with Stryker’s Wingman® pneumatic scope holder. designed to accommodate any 5mm or 10mm endoscope and camera head, the Wingman® provides a stable and steady image while freeing up an extra hand in the OR.

Instrument Campaign AdvertisementIntroducing line of extra long instruments for hip arthroscopy.

Platform Campaign BrochurePromotes suite of products for single site solution.

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AT&T 12:34 PM

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Interface AppIconography and interface for first enterprise iPhone app.