A Compilat ion

of Works

by Grace Chew

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Hello, this is a compilation of 6 of my selected works from 2012 to 2014. I’ve recently ended my 3 years diploma course in Dasein Academy of Ar t, and would now like to futher my studies in hope that I could grow and experience more as a student and designer.

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Wander Travel MagazineGP Batteries Promotional Campaign

Gap Inc. 2015 Annual ReportSave The Art Advertising CampaignSanbanto Premium Pork Identity

Applied design 4-9

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2012

2013

2014

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Appl ied

Des ignThis is an assignment meant to experiment with pop art style through a self created brand which requires the involvement of an iconic character, Tweety. The idea of Grace Super-market came from the pop art superhero names.

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It was a really interesting process creating the logo through many stages of collages influenced by pop art. The icon, Tweety’s head is converted into an outline to create pattern as I liked the appearance of duplication used in some pop art work.

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1011 Wander

Travel

Magaz ine

This is a self created travel magazine, I gave it the title “Wander” because only by wandering, travellers get to explore and experience different places. The magazine feeds it’s readers with photography shoots from travel bloggers, places to discover, and sharing of experience from other travellers.

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This issue’s cover story is “Escape to France” which was meant to introduce numerous things to do and places worth visiting in France other than Paris itself.

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GP Batter ies

Promotional

Campaign

This creative campaign is set out to re-introduce GP batteries to the career building individuals that works around the clock. The concept here is that the tired working people can save more time working and resting rather than having to get to a store and purchase alkaline batteries all the time.

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The 3 tired characters are doodle styled illustrations put together with tag lines to reflect my targeted audience when they start using rechargeable batteries.

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The mailers are to send out to local offices with intention to launch the interactive game that is intended to let office workers have a short break during work. Winners will receive a gift pack with merchandises and a set of ready-to-use Recyko batteries.

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START

tired okay

recharged!exhausted

GAP Inc .

2015

Annual Repor t

A 2015 annual report for GAP Inc. based on the company values they originally hold. I realized the company don’t only go about quality of the products, they further reach out to have an important place in their customers wardrobe. Trust and support is what GAP would have gave their customers, and in return have satis-faction because only in that way their passion for wardrobe can be answered.

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The book system is designed with the straight, dash-like rectangular shape as a design element to symbolise the balance of both quality of material and moral qualities.

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Instead of using the corporate colour, I’ve chosen orange and light grey to make things look subtle but also warm as GAP’s clothing have both comfortable and detailed ends.

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Save The Ar t

Adver t is ing

Campaign

This is a group project of two about an integrated local campaign to save musical performing arts. We both agree that our generation are missing out on live musicals as audiences won’t understand the true fun and values until they have experienced it.

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We have used chair as a touch point because it is one very important element in the theatre that has a physical contact with the audience. We have struggled at some points to fully engage our targeted audience, but with the application and mapping as a supporting factor, we managed to link everything together.

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Sanbanto

Premium Pork

Ident i ty

This assignment is aimed to help rebrand a local restaurant. I felt that the previous branding for the restaurant did not show any passion for the business, therefore I decided to put them in the position where the goodness of pork are appreciated and celebrated.

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The new brand direction will be a mix of homely and a little classy, in a mannerly and slightly celebrated mood. The new targeted audience will be pork lovers that are up for a good meal anytime.

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