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Transcript of Portfolio Presentation
DAN REYES
[email protected] (813) 235-8442
Nationwide 15 city campaign for
Sonic Drive In’s 3rd Annual Limeades for
Learning program. Provided over $59,000 in
initial grants during first week of activation.
Restaurant sampling program in 9
nationwide markets. A total of over
1.872 million samples were given away
during a 4 week period at the end of
each meal with patrons final check.
These were distributed in 1,600
restaurants.
Beach promotional campaign in Miami
Beach and Ft. Lauderdale Beach
providing branding premiums while
promoting the Florida conversion of
Wells Fargo Bank from Wachovia.
Lead generation campaign visiting Super Liga
soccer games nationwide. Local State Farm
agents were onsite while consumers
participated in the interactive elements.
Fiesta del Jonron provided the opportunity for
consumers to tour the Latino Legends Museum in
partnership with MLB. The branded truck displayed
Xbox MLB games on 4 monitors when lifted. This
was a 7 month nationwide Latino based campaign
Fan Fest 2010 at the All Star Game in
Anaheim, CA. Consumers signed up for a
chance to tour the Latino Legends Museum
and obtain a replica ball used for the Home
Run Derby.
“Go To Bat” is a 10 week online charitable campaign that online users can sign
up to play for their favorite charity via an online batting game. Each week State
Farm gives $18,000 grants to the charity with the most votes.
Samsung Sound Check, a 5 city music
promotional campaign creating brand
awareness for Samsung’s partnership with
various national cellular companies.
Musical Artists: Ne-Yo
Sean Kingston
Paramore
Gym Class Heroes
Jimmy Eat World
Nationwide 3 month promotional campaign
promoting the new Lipton White Tea with
Raspberry at festivals, fairs, concerts and guerilla
sampling. Distributed over 2 million samples.
Mobile Billboard Advertising
This tri-vision mobile billboard traveled the city promoting local, regional and national
brands. Each of the 12 sides would rotate every 8 seconds and was illuminated at night. It
was also used during events in the evenings and weekends by partnering with local venues
to provide additional advertising opportunities for their sponsors
Notable Promotional Programs
Sunoco Gas Dish Network NFL Experience
Bodog.com MTVU/Citibank Willy Wonka
Starbucks Bank of America Johnny Walker Red
Coca Cola DHL Verizon FiOS Latino
Schick Quattro Red Wing Boots Advil
Kellogg’s WAMU Tampa Bay Rays
Office Depot Trident Splash Batanga Radio
Microsoft Zune VerizonFiOS/DSL Wells Fargo Bank