Portfolio of Fred Online websites
-
Upload
fredonline -
Category
Technology
-
view
491 -
download
2
description
Transcript of Portfolio of Fred Online websites
![Page 1: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/1.jpg)
my first steps on the
june 26th 2007HLN.be - 7sur7.be - demorgen.be - autozone.be - goedgevoel.be - joepie.be - zone02.be - zone03.be - zone09.be
![Page 2: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/2.jpg)
PROGRAMME@ WELCOME
P. Van Waeyenberge - Fred @ INTERNET IN BELGIUM
J.M. Depasse – Mindshare@ WHY INTEGRATE INTERNET IN MY CAMPAIGN ?
J.M. Depasse – Mindshare@ HOW TO PLAN A CAMPAIGN
Isabelle Driege – Isobar@ CASE : THE RESULTS
J. Detavernier – Snow LG&F@ THE WEBSITES OF de Persgroep Publishing
D. Catry – de Persgroep Pubilshing@ CREATIVITY ON THE INTERNET
P. Bruneel – Fred online
![Page 3: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/3.jpg)
![Page 4: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/4.jpg)
Strong brands, performing sitespractical city guides
unique reach per day: 2.859Unique visitors per month : 77.885
Source : metriweb may ’07Sum of 3 sites
![Page 5: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/5.jpg)
Strong brands, special interest siteshealth - psycho - relations
unique reach per day: 1.130unique reach per month: 29.806
Source : metriweb may ’07
![Page 6: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/6.jpg)
RELAUNCH
REVAMP
gezondheidspartner bij uitstek
![Page 7: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/7.jpg)
Strong brands, special interest sitestargeting teens
unique reach per day: 3.606unique reach per month: 65.262
Source : metriweb may ’07
THE site to interact with teensVery reactive audienceIdeal for producttestingA cooperative public forsurveys
![Page 8: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/8.jpg)
Strong brands, special interest sitesthe most complete carsite
unique reach per day: 31.404unique reach per month: 667.193
Source : metriweb may ’07
Nieuwe zone : tuning zone !
![Page 9: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/9.jpg)
the most complete carsitegeneral profil
@ 61% male
@ 66% 18-44 (index 112)
@ 68% social groups 1-4
70% with professional activity index (115)Workers (index 115)
Housewifes (163)Management (114)
Small merchants (125)
source: CIM METRIPROFIL
![Page 10: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/10.jpg)
0
5.000
10.000
15.000
20.000
25.000
30.000
Strong brands, performing sitesthe news & cultural site
unique reach per day: 26.675unique reach per month: 443.276
Source : metriweb may ‘07
newsite
![Page 11: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/11.jpg)
the news & cultural sitegeneral profile
@ 60% male – 40% female@ 77% 18-54
@ 54% SG 1-2 (index 123)
68% with professional activity (index 113)
14% management (index 159)
source: CIM METRIPROFIL
![Page 12: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/12.jpg)
Strong brands, performing sitesthe newsportal
unique reach per day: 283.241
unique reach per month: 3.872.886
Bron: CIM METRIWEB – daily visitors
A growing number of daily visitors
Source : metriweb may ’07
0
25.000
50.000
75.000
100.000
125.000
150.000
175.000
200.000
225.000
250.000
275.000
300.000
aug/03 nov/03 feb/04 mei/04 aug/04 nov/04 feb/05 mei/05 aug/05 nov/05 feb/06 mei/06 aug/06 nov/06 feb/07 mei/07
![Page 13: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/13.jpg)
Strong brands, performing sites
unique reach per day: 57.807
unique reach per month: 1.025.821
the newsportal
Monthly unique visitors
1.187.290
1.025.821
0
200
400
600
800
1.000
1.200
1.400
M ay2007
Apr2007
M ar2007
Feb2007
Jan2007
Dec2006
Nov2006
Oct2006
Sep2006
Aug2006
Jul2006
Jun2006
M ay2006
Apr2006
M ar2006
Feb2006
Jan2006
le so ir la libre 7sur7 dhnet
in .000Source : metriweb may ’07
![Page 14: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/14.jpg)
Strong brands, performing sites
SOME FIGURESEvery 4 minutes a new article
Per day 300 new articlesPer week 1.700 articles
unique reach per day: 226.508
unique reach per month: 2.875.373
the newsportal
Source : metriweb may ’07
![Page 15: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/15.jpg)
3.872.886
2.875.373
2.195.729
1.660.451 1.669.932
1.025.8211.187.290
736.251 654.003443.276
762.259
HLN-7S7 HLN NIEUWSBLAD DESTANDAARD
VRT NIEUWSNET
7SUR7 LESOIR ENLIGNE
TIJDNET DHNET DE M ORGEN LA LIBRE
TOTAL VISITORS PER MONTH
Strong brands
the nr1 newsportal in BelgiumOverall the nr 3 site in Belgium
editorial
Bron: CIM METRIWEB – MONTHLY VISITORS may 2007
![Page 16: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/16.jpg)
‘the’ newsportal of Belgiumgeneral profile
@ 53% male – 47% female@ 77% 18-54
@ 71% social groups 1-4
64% with professional activity
source: CIM METRIPROFIL
![Page 17: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/17.jpg)
channel newschannel sports
channel women
channel weatherchannel cars
channel livingchannel travel
channel moneychannel tv
channel regionalchannel fun
channel kids
home
‘the’ newsportal of Belgiuma specific profile per channel
53% men – 47% women > 61% 25-54 years62% men > 18 years & olderwomen 18-44, main resp. purchase
81% men > 25 years & olderProfessional active people & studentsUpscale
64% men – 35 + yearsmothers & kids > 75% female
52% men – 48% women > 62% 25-54 years
source: Metriprofil channel showbizz
![Page 18: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/18.jpg)
channel newschannel sports
channel women
channel weatherchannel cars
channel livingchannel travel
channel moneychannel fun
channel kids
home
source: METRIWEB may 06
96.66847.56716.954
23.5246.7462.8974.199
13.314 8.3871.340
177.0351.256.216629.390299.187
357.916125.00363.070
104.569231.731147.58234.499
1.844.741
‘the’ newsportal of Belgiumreach per day & month
cunique visitorsper day
total visitorsper month
29.8567.1853.365
6.648
24.558596.693125.31168.572
101.489
245.139
cunique visitorsper day
total visitorsper month
1.370 26.113
channel showbizz 52.604 736.724 11.334 231.161
2.185 45.178
Approx. 70% enters the website via the homepage
= Strong brand!!
![Page 19: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/19.jpg)
channel newschannel sports
channel women
channel weatherchannel cars
channel livingchannel travel
channel moneychannel tv
channel regionalchannel fun
channel kids
home
‘the’ newsportal of Belgiumeditorial
channel showbizz
![Page 20: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/20.jpg)
channel newschannel sports
channel women
home
‘the’ newsportal of Belgiumeditorial
channel weatherchannel cars
channel livingchannel travel
channel moneychannel tv
channel regionalchannel fun
channel kids
channel showbizz
![Page 21: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/21.jpg)
‘the’ newsportal of Belgium
channel newschannel sports
channel women
homeeditorial
channel weatherchannel cars
channel livingchannel travel
channel moneychannel tv
channel regionalchannel fun
channel kids
channel showbizz
![Page 22: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/22.jpg)
‘the’ newsportal of Belgium
channel newschannel sports
channel women
homeeditorial
channel weatherchannel cars
channel livingchannel travel
channel moneychannel tv
channel regionalchannel fun
channel kids
channel showbizz
![Page 23: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/23.jpg)
‘the’ newsportal of Belgium
channel newschannel sports
channel women
homeeditorial
channel weatherchannel cars
channel livingchannel travel
channel moneychannel tv
channel regionalchannel fun
channel kids
channel showbizz
![Page 24: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/24.jpg)
‘the’ newsportal of Belgium
channel newschannel sports
channel women
homeeditorial
channel weatherchannel cars
channel livingchannel travel
channel moneychannel tv
channel regionalchannel fun
channel kids
channel showbizz
![Page 25: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/25.jpg)
‘the’ newsportal of Belgium
channel newschannel sports
channel women
homeeditorial
channel weatherchannel cars
channel livingchannel travel
channel moneychannel tv
channel regionalchannel fun
channel kids
channel showbizz
![Page 26: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/26.jpg)
‘the’ newsportal of Belgium
channel newschannel sports
channel women
homeeditorial
channel weatherchannel cars
channel livingchannel travel
channel moneychannel tv
channel regionalchannel fun
channel kids
channel showbizz
![Page 27: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/27.jpg)
‘the’ newsportal of Belgium
channel newschannel sports
channel women
homeeditorial
channel weatherchannel cars
channel livingchannel travel
channel moneychannel tv
channel regionalchannel fun
channel kids
channel showbizz
![Page 28: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/28.jpg)
‘the’ newsportal of Belgium
channel newschannel sports
channel women
homeeditorial
channel weatherchannel cars
channel livingchannel travel
channel moneychannel tv
channel regionalchannel fun
channel kids
channel showbizz
![Page 29: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/29.jpg)
‘the’ newsportal of Belgium
channel newschannel sports
channel women
homeeditorial
channel weatherchannel cars
channel livingchannel travel
channel moneychannel tv
channel regionalchannel fun
channel kids
channel showbizz
![Page 30: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/30.jpg)
‘the’ newsportal of Belgium
channel newschannel sports
channel women
homeeditorial
channel weatherchannel cars
channel livingchannel travel
channel moneychannel tv
channel regionalchannel fun
channel kids
channel showbizz
![Page 31: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/31.jpg)
‘the’ newsportal of Belgium
channel newschannel sports
channel women
homeeditorial
channel weatherchannel cars
channel livingchannel travel
channel moneychannel tv
channel regionalchannel fun
channel kids
channel showbizz
![Page 32: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/32.jpg)
Weekly newsletters
- hln.be: 580.000- 7sur7.be: 145.000- demorgen.be: 75.000- joepie.be: 12.000
Possibility to advertise
![Page 33: Portfolio of Fred Online websites](https://reader031.fdocuments.in/reader031/viewer/2022020306/549ea396ac79594c768b481b/html5/thumbnails/33.jpg)
june 26th 2007HLN.be - 7sur7.be - demorgen.be - autozone.be - goedgevoel.be - joepie.be - zone02.be - zone03.be - zone09.be