Portfolio Keep Cooler Black English

Feel Good… Do Good… Live Well!

100% Delicious 100% Genuine 100% Fruit

The new way of drinking …. Self concious, Premium quality and 100% natural

Brazil´s best kept secret is Keep Cooler Black. Keep Cooler Black is a refreshing sparkling mix drink made from fermented grapes with 100% pure fruit juice. This creates a unique product that is delicious as an aperitif, a refreshing thirst quencher and a great alternative with a spicy meal. Keep Cooler Black is available in the flavors Citrus, Peach and Strawberry . Due to the variety in flavors there’s one with your name on it for sure.



Naturally Keep Cooler Black is also COOL in a

bar, club or out on a terrace. Keep Cooler Black is a 100% Genuine translation of the 'Feel Good' vibes that Brazil brings on; fresh fruit ripened under the tropical sun, a refreshing dip in the COOL blue ocean, practicing sports under the waving palms, sun bathing on white beaches, swinging to the rhythm of samba music, enjoying the rich culture and nature, surrounded by your closest friends and family or just savoring some time to yourself. In the end you decide what is important in your life and also what you drink.



With 6.8% alcohol and its refreshing hint of

fresh fruit Keep Cooler Black is friskier and more accessible than cider, beer, wine or Prosecco. The use of 100% natural ingredients guarantees premium quality and a surprising and pure taste, leaving other drinks far behind. It fully satisfies the requirements of the modern self-conscious consumer. This is one of the reasons that Keep Cooler Black has been the most sold mix drinks in Brazil for the last 20 years ... and if Keep Black Cooler is COOL in Copacabana it is definitely COOL anywhere.



• Keep Cooler Black Citrus is made of the refreshing juice of fresh citrus fruits such as limes, oranges, lemons and grapefruits. Brazil’s tropical climate is extremely suitable for growing citrus fruits. The fruits grow in selected orchards and are processed immediately after picking so vitamins and minerals are fully preserved.

• Keep Cooler Black Citrus has an elegant bubble and a pure, refreshing and mild taste. It contains only the sugars naturally present in the fruits.

• Enjoy Keep Cooler Black Citrus at home or when going out as an aperitif, thirst quencher or with a spiced meal. A Keep Cooler Black moment will always be a special one.

Keep Cooler Black Citrus

• Keep Cooler Black Peach is a fresh sparkling drink made of fermented grapes and the juice of juicy peaches. The fruits are picked from selected orchards in Brazil and are processed immediately after so vitamins and minerals are preserved.

• Keep Cooler Black Peach has a subtle and delicate flavor with a perfect balance between bubble, fruit and only the sugars naturally present in the fruits.

• Pamper yourself with a delicious Keep Cooler Black Peach at home or when going out as an aperitif, thirst quencher or with a spiced meal. A Keep Cooler Black moment will always be a special one.

Keep Cooler Black Peach

• Keep Cooler Black Strawberry is a fresh, light sweet sparkling beverage made of the juiciest and most delicious Brazilian strawberries. The strawberries have ripened under the tropical sun and are processed immediately after picking, so vitamins and minerals are fully preserved.

• Keep Cooler Black Strawberry contains only the sugars naturally present in the fruits.

• Pamper yourself with a delicious Keep Cooler Black Strawberry at home or when going out as an aperitif, thirst quencher or with a spicey meal. A Keep Cooler Black moment will always be a special one.

Keep Cooler Black Strawberry

Keep Cooler ‘s x factor

• Unique there is nothing like it in the Eiropean market

• Mature mix drink for adults• Premium quality• 100% natural ingedients• Fair Trade label in 2010• Variety of 3 flavours, there is always one

that you will like• Drinks down well• Trendy look• Delicious

Keep Cooler ‘s x factor II

• Full taste with a long after taste therefor good to drink with a meal

• Accessible• Twist cap• More accessible than beer, wine, cider or

prosecco (taste & alcohol %)• Broad consumer base (men/women from 21 tot

+/- 65)• Potential to be highly sustainable (Brazilians

drink it for 20 years)• Niche product (there is nothing like it)• Feel Good drink• It meets 4 new trends; highly accessible (so

also for women), elegant sparkle, low in alcohol, 100% natural

Keep Cooler Consumer Age Location

• Pub, Club, Bar• Grand Café, Terrace• Restaurants• Home• Women• Yuppies• Hedonist• Beach• Sports club

• 21 – 35• 21 – 50• 21 – 50• 21 – 60• 21 – 65• 21 – 42• 21 – 60• 21 – 60• 21 – 50

Why you drink Keep Cooler!

• You are self concious!• You can be seen!• You go for quality!• You go for 100% natural!• You go for genuine!• You do not like beer or wine!• You think it is too early for wine!• You are thirsty!• Jij go for citrus, peach or strawberry!• You want something else with dinner!• You are Keeping Cool!• You want Keep Cooler Black!

What men want !

What women want !

• Feel Good… Do Good… Live Well!• What women want!• What men want!• You are what you drink!• You and quality! • Do you actually know what you are drinking?• Delicous drinks Delicious!• Cool drinks Cool!• Genuine drinks Genuine!• Concious drinks Concious!

Keep Cooler Black slogans

Marketshare

• Keep Cooler has the potential to take market share from:– Beer market– Wine market– RTD mix drinks– Mix drinks– Cocktails– …

Fresh drinks citrus !

The Cool Company

• The Cool Company is an ambitious but sustainable company that specializes in the sales and distribution of beverages that live up to the expectations of modern self concious consumers

• With the mission “Feel Good... Do Good... Live Well!”, The Cool Company strives to deliver delicious and genuine products of premium quality and unique character by doing business in a sustainable manner. This means with “Respect for People, Planet and Profit”, whereby the combination between these variables are achieved in harmony.

• The Cool Company attaches great importance to an honest production process, that consumers feel spoiled by unique experiences and that part of the turnover is reivested in the country of origin, to stimulate the development of new products

Portfolio Keep Cooler Black English

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