Fash20031N0376518Portfolio III

THISIS MYWORK2012/13

openme up!

Grace Cooke

HELLO!

pg4‘WHAT

AM I LIKE’

A mood board

featuring 10 things that i

enjoy seeing,

eating, doing, drinking,

wearing and using. SELF PROMOTION

My self promotion work featuring a

business card, logo designs,

letterhead and a design package.

pg6E Portfo

lio

E Portfolio created

using Cargo

Collective.

WHAT IS BEAUTY?

The final image and

some test shots from

my groups ‘What is

beauty?’ photoshoot.

We took our inspriation

for the photoshoot fro

m

a self portra

it of Oscar

Wilde as we wanted to

comment upon how

the magazine culture is

promoting a dominant

ideolgy and Wilde

himself faced similar in

his day and his career

was pinned on

commenting on the

fickleness of this.

CV&COVERING

LETTER

My CV, cover letter written

for Storm Watches

enquiring about a

placement to be a working

in the communications and

marketing department and

my visual CV.

pg8

MOVING DIGITAL

MANIFESTO

A personal manifesto

demonstrated in two

ways: personal and

professional.

pg20

DIVERSITY NOW

A zine highlighting

the difference

between what

children and adults

think is beautiful.

NUMBERS INTO

FASHION

Story boards outlining

the concept behind

turning the fact: ‘1

sheep yields £12 of

wool’ into an editorial

piece, piece of VM, or

a piece of outdoor art

work.

pg26

WORK

EXPERIENCE

The work

experience I

undertook during

the summer with

The Fielding Group

working on the

Kardashian

Kollection for

Dorethy

Perkins.

pg22

pg24

pg30

pg32

g-chairr-high topsa-cockatil glassc-telephonee-trumpet

c-sunglasseso-dogo-ipodk-bath,biro,tea spoone-macbook

What am I like?

04 05

WHAT AM I LIKE

This is my ‘what am i like?’ mood board from high top trainers, trumpets to cips of tea I realised there are lots of aspects that makes me, me. This was an interesting task and one that was surprisingly challenging and thought provoking as these aspects are like second nature to me so to stop and pinpoint them was a real eye opener to me. This peice was inspired a the film poster called ‘Objectified’ by Gary Hustwit. It was his use of information graphics, my new found craze that I wanted to build upon to create my piece.

G When given the task to promote myself as abrand it seemed very daunting. I knew roughlyhow I would liked to be percieved by others, but was that a reality? I began looking at past work and professionals branding for ideas and foundthat I leaned towards ‘simplistic, classic’designs that also incorporated somemodern or fun e.g colours, printsor tongue in cheek phrases. I then started to think about starting points for a logo, from anagrams, prints, to one that is obvious and im not afraid to admit it, the use of my intials ‘GB’. This seemed to fit quite well as not only did it fit with the simplicity that i leaned towards and gave me leaway to add some modernity to it, it is also a nickname I seem to have adopted, unbeknown to me until I asked for opinions from my friends on the matter. The next couple of pages show my development of the aboveidea without the painful indecisive decsion making.

06 07

Intial

08 09

IdeasHere are some intial logo designs for my self promotion, I had already used a logo for my blog called’ giving fashion the once over’, it was the ‘GB’ in the grey circle as seen to the right ‘1’. However during my research i found that this design had been exsperated. Moving on from that I came up with a few designs such as adding colour ‘2’, linking my intials together ‘3’,’5’,’7’ as I like the fluididity created by doing this. I did however discard these designs except ‘9’ which survived the cut.

1. GB in grey circle2.G/B3. Linked Captials4. Lower case5. Intials- Flex Display Font6. Captial B- Laranjha Pro Font7. gb- Oriya Sangam8. 4 g’s 9. 4 g’s cont.

SELF PROMOTION

Grace BurtCreative Professional

Ivel Mill,Taylors RdStotfoldHERTSSG5 4AZ

Tel: 07525173984

Email: gremburt@tiscali.co.uk

LETTERHEAD

10 11

SELF PROMOTION

LOGO

12 13

SELF PROMOTION

BUSINESS CARD

DESIGN PACKAGE

STORM,37-39 Conway Street LondonW1T 6STTORM, 37 - 39 Conway Street London W1T 6ST, HR-STORM@StormWatches.com

Dear Sarah,I am interested in gaining some work experience with Storm Watches in the marketing and communication department. I am a Fashion Communication and Promotion student at Not-tingham Trent, although a somewhat fancy title, it is essentially creating aesthetically and innovative ways of promoting brands/services/products, analysing trends, styling, creative direction of publications and photo shoots. We have so far completed a live project with Unilever, however I would like to test my creative skills with a working fashion brand such as yourselves as I feel this is where my interest lies. As a young female I can relate to storm well, my personal style is classic with a slight twist of edgy which I think aligns with your brand very well.

I feel I could offer some uniquely creative and innovative designs and would love to be part of the team. I hope you consider my application and get in touch if anything were available.

Many Thanks,

Grace Burt

Givingfashiontheonceover.blogspot.com

Please find my CV attached for your perusal.

Ivel MillTaylors RdStotfoldHERTSSG5 4AZ

MOB:07525173984HOM:01462730327

www.givingfashiontheonceover.blogspot.com

14 15

SELF PROMOTION CV & COVERING LETTER

GB Logo overview

Logotype

Colour

Typeface

Oriya SangamABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789@$%&()-

CMYK: 14/10/11/0RGB: 208/208/208LABL87/0/0

CMYK: 59/74/68/83RGB: 24/2/3LAB:3/12/4

CMYK: 7/4/13/0RGB:230/230/212LAB:93/-2/7

GRACE BURT/CREATIVE / PORTFOLIO- CARGOCOLLECTIVE.COM/GRACEBURT/

GIVINGFASHIONTHEONCEOVER.BLOGSPOT.COM / PINTEREST.COM/WACIEB / 07525173984 / GREMBURT@TISCALI.CO.UK PROFILE

Fashion student, ideas women, style conscious, trend aware, blogging since 2011, Working with sharp eye and ears since birth.

SKILLS

ABODE DESIGN SUITE Photoshop, Indesign

Research, Styling, Data Visualisation, Photo editing, Rookie Photographer, Powerpoint, Presenting, Full clean driving license, Basic conversational French

STRENGTHS, INTERESTS& ACHEIVEMENTS

STRENGTHS Creative with a vast range of interests. A problem solver and strong visual communicator I seek to visualise concepts simply so that they can communicate with a wide audience. Whether in a team on individually my goal is to create work that is creatively stimulating that plays with new concepts and ideas but is easy to understand.

INTERESTS& ACHEIVEMENTS Fashion, advertising, interiors, cuisine, pinterest, styling, trends

Netball; represented school, local teams, county and University. Head Girl of St Andrews, School Officer of Bedford High School which I gained experience of organizing events such as Fashion shows, coffee mornings and Leavers Ball and public speaking

EDUCATION Nottingham Trent University BA Fashion Communication and Promotion 2011-Present

Bedford High School for Girls 2008-2011 A levels: Business (B); Product Design (B) Dance (B)

St Andrews School 2000-2008 Gained 11 GCSE’s A*-C incl English, Maths and Science

WORK EXPERIENCE

2010- 1st Class CuisinePresent Ability to work under pressure and to a high level for high end clients. To be able to rationally deal with complaints in a friendly manner

2010/ Fielding Group 2012 Designing, Merchandising, Liaising with the factory, Garment safety/ regulation checks, packaging

2010 Zoki CoutureCreating patterns, Advising on fabrics, Trend prediction, Buying fabrics for the next season, developing

advertising for the brand

16

VISUAL CV

1918

online portfolio

20 21

E-PORTFOLIO WWW.CARGOCOLLECTIVE.COM/GRACEBURT

More online!

GRACE BURT PORTFOLIO

THEFIELDINGGROUP

When first being told i was going to be working on the kardashian kollection i was slightly reserved as i knew it would be the most fashion experimental items, and lets just say i was right. (However it did provide quite a talking point amoung friends so there were some perks.) Although to work on such a high profile case for the company was a nice surprise. Unfortunately for me I joined the process near to the end so couldnt experience all its stages first hand. By this point the design had been finalised, samples checked, orders near completion and were just in the stages of sending over packaging plans for travel and checking over the freight and estimated time of arrival.

However I had work for the company a couple of years before on the christmas pj’s for the TU range a Sainsbury’s so had experienced a full range been completed from start to finish.

I really enjoyed my time working with the company again although It has made me realise that it would not be my first port of call if i was applying for a job. I would like to experience being part of the brand that places the requirements of the order.

WORK EXPERIENCEAll photos taken from the lookbook of the collection

22 23

WORK EXPERIENCE

24

MOVING DIGITAL MANIFESTO

25

To watch videos please follow this link https://vimeo.com/user16190514

Thanks.

26 27

The brief for this project gave us the challenge to create a numerical fact

into a visual concept. I choose i fact ‘ sheep yields £12 of wool’ ,

to base my idea on. I thought it would be good idea to think about a concept that could be used in a wide variety of projects e.g photoshoots, VM, advertising. So I came up with the idea to create perspex sheep that will have a £1 peice located in the middle of the sheeps body. There would be a series of 12 of these sheep made, to make up the £12 of wool they yeild. The free standing models could then be used in photoshoots and have the models wearing jumpers intergrated with the sheep in the shoot. They could be used in VM, or in open exhibtion spaces (see next page) to make them an

object of publicity with the public so the problem wasnt being communicated through a company so they were getting the credit for it, but just a general campaign. As I often feel that the true meaning of a campaign is lost as company’s just use them as a ploy to look good. I also thought this could give the chance for people to get involved by uploading there pictures on to a website. By using the same sheep in all of these ideas it will give a contiunity to the concept and give ‘sign posts’ to consumers to connect each stage toegther.

1Num

bers

into

Fash

ion

NUMBERS INTO FASHION

29

30 ‘What is Beauty?’

WHAT IS BEAUTY

zine

32 33

DIVERSITY NOW-ZINE

DIVERSITY NOW-ZINE

34 35

BYE!