Ting-An. Lin (Ann)I am fascinating about coming up with unconventional ideasto solve problems .Constantly improvements, and problem solving in our daily life have become my second nature.

we created ʻʼWarm-UPʼʼ and ʻʼHoorayʼʼ to help modern women de-velop the habit of exercising regularly, so that they can enjoy the benefits if a heathy lifestyle

P L A NWHO WHAT

Modern women Make exercise a habit

Our goal was to create a gateway that would help women with the desire to intergrate exercise into their lives, but are unable to find the time or resolve to do so.# 1

• To enjoy the actual workout (heart rate/adrenaline)• To alleviate mood and pressure• To matain oneʼs figure• To be heathy (blood circuation) • To strengthen body• To improve sleep

Women aged 15~34Do not have the habit of exercising at least 30 mins a day for at least 3 days a week.Understand the importance of exercise, and wish to develop the habit of exercising or to increase exercise frequency.

What motivates users to exercise ?Modern women

What prevents users from exercising ?• Scattered spare time• Want to do lesiure activies after work• Exercise site hours unaccommodationg• Leaving the house is troublesome• Unable to see results immediately• No companions• Boring

D e f i n e Ta r g e t U s e r S u r v e y & I n d i v i d u a l I n t e r v i e w

S U R V E Y &I N T E R V I E W

R E S E A R C HD e f i n e

T a r g e t U s e r s

# 2

31%

31%

23%

15%

15~24

25~34

35~44

45up

2008 Survey on Exercise HabitWomen who do not exercise: Approximately 15%Women in the 15-24 and 25-34 year old age groups each make up 31% and totalling more than half of the total people surveyed at 62%. Reference : Directorate General of Budget, Accounting and Statistics, Executive Yuan, R.O.C. 50 people were interviewed..

D e s i g n G o a l

Exercise equipmentBUT, they have to be :

• Light & Portable

• Suitable for her home environment

• Interesting and intuitive

• Visually represent of workout results

• Fun

• Efficient in keeping her body fit(Blood circulation and physique)

• Able to work out in a mentally occupied state

Linda is a busy 24 year old woman.She hardly has any spare time and prefer to use it relaxing at home.Even though she under-stands the benefits of regular ex-ercise habits, laziness, the lack of a workout body and a suitable place to do so prevents her from working out.

P e r s o n a S c e n a r i o s

P E R S O N AS C E N A R I O S

R E S E A R C H

D E S I G N G O A L

What does she need ?# 2

B r a n s t o m i n g

B R A I N S T O M I N GD E S I G N

# 3

P r o t o t y p i n g

P R O T O T Y P I N GT E S T & R E F I N E

# 3

• Using the Warm-UP contracts the muscles in the lower limbs, and pro-motes blood circulation by inducing

• The magnetic interior works with the counterweights to generate force that lets you easily work out your

Verified by a fitness specialist:

Simply place your feet on ʻʼWarm-UPʼʼwhile seated on any chair or sofa, then let the intuitive curve at the stool quide your legs back and forth in a stretching exercising.

It can be used simultaneously while per-forming other tasks without any issues.

P R O D U C TW a r m - U p

# 4

P R O D U C TW a r m - U p

# 4After reaching a certain point in the exercise, the rising temperature of the userʼs body will turn the color of the ʻʼWarm-UPʼʼ stool from green to yellow.Witness the result of your workout immediately.

It facilitates muscle definition in legs; stretching of lower limbs promotes blood circulation in the arteries.

P R O D U C TH O O R A Y

This exercise tool is used by shaking it like a champagne bottle. Additionally, the fun, bouncy feedback generated by the magnetic interior en-courages users to exercise more. Hooray changes colors according to how much energy was expended during the workout to either blue, green or pink.

# 4

P R O D U C TH O O R A Y

# 4

Both of them can be placed anywhere without looking out of place.

W a r m - u pH O O R A Y !

P R O D U C T

# 4

WHO WHAT

People who consume plastic bags and disposable chopsticks

to use reusable bags and chopsticks

In Taiwan, people consume a large amount of plastic bags and disposable chopsticks in our daily lives, consequently producing colossal amounts of waste. I want to encourage people to usereusable bags and chopsticks to minimize our carbon footprint.

An eco-friendly bag incorporating a steel spring. Flicking it downward, opens up the bags in just 0.3 second.Using both hands to wrap the bag into a little ball makes storing and reusing re-usable bags easy to keep and use.

P R O D U C TS p r i n g B a g

Spring Bag

P R O D U C TQ u a i - h o

This design has the same appearance of disposable chopsticksand simulates the experience of using them, but can be resused.Its fun feature reminds people :Everyone can contribte to saving the evironment by using the reusable chopsticks one more time !

Quai-ho

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