Portfolio for Sam Ingram
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![Page 1: Portfolio for Sam Ingram](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b48b7c4a7959da6c8b463f/html5/thumbnails/1.jpg)
Digital Marketing Portfolio
Of
Sam Ingram
![Page 2: Portfolio for Sam Ingram](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b48b7c4a7959da6c8b463f/html5/thumbnails/2.jpg)
Sam Ingram Portfolio of
Interactive Marketing
Work Samples Include:• Website Development• Interactive Campaigns• Email Campaigns• Interactive Marketing Research• Interactive Partnerships• Display Ad Creative• Media Buys / Placements• Social Media• Agency Management
![Page 3: Portfolio for Sam Ingram](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b48b7c4a7959da6c8b463f/html5/thumbnails/3.jpg)
Website Development
![Page 4: Portfolio for Sam Ingram](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b48b7c4a7959da6c8b463f/html5/thumbnails/4.jpg)
Sam
Ingram Website Development
• Executed Research• Defined Requirements• Managed UAT/QA
![Page 5: Portfolio for Sam Ingram](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b48b7c4a7959da6c8b463f/html5/thumbnails/5.jpg)
Sam
Ingram
• Executed Research• Defined Requirements• Directed Design• Oversaw Development• Managed UAT/QA
Website Development
![Page 6: Portfolio for Sam Ingram](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b48b7c4a7959da6c8b463f/html5/thumbnails/6.jpg)
Sam
Ingram
• Executed Research• Defined Requirements• Directed Design • Oversaw Development• Managed UAT/QA
Website Development
![Page 7: Portfolio for Sam Ingram](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b48b7c4a7959da6c8b463f/html5/thumbnails/7.jpg)
Sam
Ingram
• Executed Research• Defined Requirements• Directed Design• Oversaw Development• Managed UAT/QA
Website Development
![Page 8: Portfolio for Sam Ingram](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b48b7c4a7959da6c8b463f/html5/thumbnails/8.jpg)
Sam
Ingram
• Executed Research• Defined Requirements• Directed Design, • Oversaw Development• Managed UAT/QA
Website Development
![Page 9: Portfolio for Sam Ingram](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b48b7c4a7959da6c8b463f/html5/thumbnails/9.jpg)
Interactive Campaigns
![Page 10: Portfolio for Sam Ingram](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b48b7c4a7959da6c8b463f/html5/thumbnails/10.jpg)
Sam
Ingram Interactive Campaigns
GOAL:
Generate 6,000 incremental “Dealer Interactions” defined as Dealer quote requests, brochure requests, test drives, and dealer locator interactions.
GUARANTEED DELIVERABLES Total “Dealer interactions: 6,000 Total Impressions: 84.7 Million Total Click-thru’s: 108,454
TACTICAL PARTNERS
Auto Sites: Existing Tactical Auto Site placements (Edmunds, Yahoo!, AOL, Bing)
Paid Search: Google, Yahoo!, Kanoodles, MIva, Enhance
Auto Site Incremental: Yahoo!, CarDomain, Cars.com, Advertising.com (auto network)
RSS/Blogs: PHeedo, Feedburner
GeoTargeted: Mapquest, Weatherbug, Yahoo!, Verizon Superpages
FINAL RESULTS
Total Dealer Interactions AS OF 7-31 are 7,104!
4,081 leads were sent to dealers directly from the campaign.3,023 Brochure Req’s, Leads, and Test Drives were generated through Subaru.com by the Sell Down ads.
![Page 11: Portfolio for Sam Ingram](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b48b7c4a7959da6c8b463f/html5/thumbnails/11.jpg)
Sam
Ingram Interactive Campaigns
![Page 12: Portfolio for Sam Ingram](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b48b7c4a7959da6c8b463f/html5/thumbnails/12.jpg)
Email Campaigns
![Page 13: Portfolio for Sam Ingram](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b48b7c4a7959da6c8b463f/html5/thumbnails/13.jpg)
Sam
Ingram
Executed 6 – 10 EmailCampaigns EACH WEEK.
Used CRM tools to manageCustomer touch points
Email Campaigns
![Page 14: Portfolio for Sam Ingram](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b48b7c4a7959da6c8b463f/html5/thumbnails/14.jpg)
Digital Marketing Research(Voice of the Customer)
![Page 15: Portfolio for Sam Ingram](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b48b7c4a7959da6c8b463f/html5/thumbnails/15.jpg)
Sam
Ingram Digital Marketing Research
• Fielded Survey Instruments• Facilitated Focus Groups• Directed Agencies• Conducted Usability• Presented Results
![Page 16: Portfolio for Sam Ingram](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b48b7c4a7959da6c8b463f/html5/thumbnails/16.jpg)
Sam
Ingram Digital Marketing Research
Contacts Provided on request…
![Page 17: Portfolio for Sam Ingram](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b48b7c4a7959da6c8b463f/html5/thumbnails/17.jpg)
Interactive Partnerships
![Page 18: Portfolio for Sam Ingram](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b48b7c4a7959da6c8b463f/html5/thumbnails/18.jpg)
Sam
Ingram Interactive Partnerships
![Page 19: Portfolio for Sam Ingram](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b48b7c4a7959da6c8b463f/html5/thumbnails/19.jpg)
Display Ad Creative
![Page 20: Portfolio for Sam Ingram](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b48b7c4a7959da6c8b463f/html5/thumbnails/20.jpg)
Sam
Ingram Manage Display Ad Creative
![Page 21: Portfolio for Sam Ingram](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b48b7c4a7959da6c8b463f/html5/thumbnails/21.jpg)
Media Buying & Placement
![Page 22: Portfolio for Sam Ingram](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b48b7c4a7959da6c8b463f/html5/thumbnails/22.jpg)
Sam
Ingram Manage Media Buy/Placement
• Researched Publishers• Reviewed AdPlan• Executed Insertion Orders• Trafficked Ads• Monitored DoubleClick• Reported Results
![Page 23: Portfolio for Sam Ingram](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b48b7c4a7959da6c8b463f/html5/thumbnails/23.jpg)
Social Media Campaigns
![Page 24: Portfolio for Sam Ingram](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b48b7c4a7959da6c8b463f/html5/thumbnails/24.jpg)
Sam
Ingram Social Media Campaigns
![Page 25: Portfolio for Sam Ingram](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b48b7c4a7959da6c8b463f/html5/thumbnails/25.jpg)
Sam
Ingram Social Media Campaigns
![Page 26: Portfolio for Sam Ingram](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b48b7c4a7959da6c8b463f/html5/thumbnails/26.jpg)
Interactive Agency Management
![Page 27: Portfolio for Sam Ingram](https://reader033.fdocuments.in/reader033/viewer/2022061217/54b48b7c4a7959da6c8b463f/html5/thumbnails/27.jpg)
Sam
Ingram Directed Interactive Agency
Contact: EVPBarry Wacksman(212) 946-4109
Contact: CEOShirish Sharma(973)495-6965
Contact: PresidentLee Goldstein(212) 753-7500
Contact: EVP DigitalAndy Sansone(201) 880-0675
Contact: VP DigitalJames Hering(214) 288-2321
Contact: VP, Account DirectorVicky Fudali(347) 444-7564