Madeline JenkinsPortfolio

Proposal

I want to achieve a piece of work which highlights:

1. Conservation and protection2. To create awareness3. Encourage people to explore 4. To support campaigns and engage with the viewer

I want to educate people about the environment and encourage them to explore. I want to highlight conservation issues and protection of species as well as areas. I am interested in areas which are undisturbed as well as ones which are being changed through generations.

I will be looking further into country and urban environments. I need to establish a direct audience as well as a direct con-text.

I will need to explore a variety of ways I could communicate with the viewer and what the outcome could be, so that it informs and communicates the issues I want to address and to make people think about the topic further and possibly one which they could interact with.

I want to make people aware of issues which are a major concern. People are often the cause for nature’s disturbance and disappearance. It is important to make people aware of these effects and why nature should be preserved for generations and not taken for granted.All ages can and should learn about these areas. The population as a whole should take a view or a perspective on the issues we face (whether it is about global warming to the disappearance of animals in local woodlands and the constant growth in developing sites).

An overall audience which applies to overall majority to inform them and educate, Eye catching work which makes a large amount of people aware or to consider the topic.

First thoughts:• Explorationoflocalandun-local environments (country and urban)• MediaViews• FarmersViewsinrelationtomedia topics • farmerssupportingandworking alongside charities to preserve animals and nature• Biologicalsurveys.• UKCharitiesandAssociations (NationalTrust,RSPB,Natural Enland, Marine Conservation).• ClimatechangeandHumanliving, effects on plants and animals.

The things I want to do and take further and gain knowledge in:• DevelopPrintingskillsandtech niques• Useofavarietyofmaterialsandskills and knowing when a certain skill/ material should be used depending on the given brief.• Anunderstandingofavarietyof environments and documenting• Gainingknowledgeinconservation

Areas I need to develop and show within my work:• EditorialDesign• Typographycombinedwithillustra tion/design• Promotiondesign• PortfolioLayouts

Final Outcomes:Areas I am interested in creating a set ofPosters,andaBook/Zines/Leaflets/foldouts which would accompany the set.

Materials and skills I will be using:• Printing(linoandscreen)• Illustration• MixedMedium• Photography

Contents

Leaf Cuttings

A theme and technique I decided to develop further. I wanted to focus on the idea of a journey the leaf takes.

Snow Experiments

After the snow fell I tested out using it as a medium. People often write and draw on sand and so I thought about testing this in the snow. 1. I found an animal’s footsteps which had been dotted around the garden and decided to test out drawing the outline of the animal. 2. An experiment to see how text would form in the snow. 3. Markings left behind by other people. 4. A larger illustration of an individual snowflake.

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Knightshayes Court

I decided to create an illustrative piece of work which also worked with type. So I decided to design a type of sign/plaque to represent a national trust property which worked hard on a plant conservation scheme.

I took into consideration the type of property this was and created my design toreflectthisstyle.

The Large Blue

I took another topic from the National trust and decided to create a small leaflet/pageforamagazineadvert.

Istartedbyfirstillustratingthebutterflybyusing a graphics tablet and then illustrat-ing a map and where in the country the species could be found. I then worked on putting the page layout together.

Animal Cut Outs

Goingbacktothethemeofanimal conservation and the disappearance of animals, I decided to create a cut out which would show a silhouette/outline of an animal (which does or used to live in the environment).

I tested this in the day and night to test the different effects of sunlight andartificial.

The Badger Article

I took an article from the guardian news-paper,aboutplannedcullsofBadgerstoreducetheriskfromTB.

Iwantedtousemyillustrationinaspecificcontext and felt this would be a good startingoffpoint.Thisismyfirstattempttothe article.

I soon realised that the image didn’t reflectthearticlewellenough.

The Badger Article

I started to rethink what I needed to do for the imagery and text to relate. I started by sketching ideas and making the original image darker as well as producing more material. I also used a found shotgun pellet to work with my illustrations.

The Badger Article

After playing around with layouts this was myfinishedpiece.Ialsoadjustedthetypeand made the title bigger and more eye catching.

The Grant Museum of Zoology

I went for a visit to this museum which had a big collection of animals and bones (some which are even extinct).

Idecidedtodoquickfiveminuetsketch-es of objects. I found this quite hard to do but felt it was a good exercise to do.

The Big Garden Birdwatch

I wanted to create a piece of work, using my style of illustration to make peopleawareofaBirdwatchwhichtakesparteveryyearintheUK.Itisawayof tracking and keeping count of birds in different areas and migration patterns.

After illustrating the bird I decided to use the text they had already created for the website. I wanted the poster to link in with the website (where you could download sheets and also enter the viewings).

The Big Garden Birdwatch RSPB

Above shows my pen illustrations developing into watercolour. I wanted to bring some more colour into my work.

This was my second design for the bird watch. I am a lot happier with this poster design. I feel it is more eye catching and direct. It is also important to include the RSPBlogoasitisrecognized.Itriedtolinkthe logo and the type on the poster so they would work together.

Bird Illustration

I started to research further into the ef-fects humans have on the planet and wildlife. The effect of litter on animal is a huge issue around the world. I started sketching out how this affects birds.

I then thought about how I could use lino animals and portray them when caught in litter.

Sea Gull - Lino Print

I wanted to create a lino of a bird which I could then take further and show it being caught in rubbish. A lot of waste is washed up on beaches as well as on land. I also wanted to create an animal which is on a larger scale like this sea gull.

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Sea Gull - Lino Print

1. Experimenting with the cut out and photographing. 2. Testing the print and using physical rubbish wrapped around it. 3.AnimageItookatthebeachoffishingwire and nets which could hurt animals. I don’t feel this image is a strong as it is not the physical cut out. I tested the image in aposterformatfor‘GlobalOcean’.

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Mussel shells

Litteralongthecoastalsoaffectsspeciesof plants and other animals. I collected these shells and also collected rubbish I had found on the beach.

Iwantedtocreatesomething3Dwhichwouldreflectthemessagethatlitterleftand washed up can affect wildlife.

OncetheywerecompletedIdecidedtotake the back to their environment and photograph them as a set.

I then wanted to use them to create a poster, which would be unusual and eye catching.

Hedgehog lino Cutting

Hedgehog lino Cutting

Hedgehogsaredisappearingandthecauses do not seem to be known only theories. I started by producing a simple lino and then photographing. I then thought about creating a worm lino (4 in total) to represent the types of food hedgehogs eat.

Poster designs

TwodesignsfortheBritishHedgehogPreservation Society.

I wanted to highlight the disappearance of hedgehogs and making people aware. I decided to create two speech bubbles out of lino so it seems like the hedgehogs where speaking. I was happy with both designsbutthesecondoneistoreflectan ash heap and it trying to communicate that people should check abonfirebeforelighting.I feel this message is not conveyed strongly enough.

Interactive information

I thought about creating an information popup/interactive book. My aim was to make people aware of how to care for a hedgehogiffoundinyourgarden.Myfirstimage was to show that you should never feed a hedgehog milk as it makes them ill, and so the image slides up to reveal the correct thing to do.

My next slide was to show that it would be silly to pick up a hedgehog in need with bare hands. Thick garden gloves would be more sensible.

Ill and abandoned hedgehogs can often be affected when the weather starts to get cold, before hibernation. If they are found they should be wrapped in a towel onto of a hot water bottle.

Overall Analysis of the Pop-up Book

I really like how this design interacts, and feel it was a good test to do. I think it wouldworkwellasaminibook.ButIfeelthere are some technical issues, such as howitfitstogetherandtheneatnessofthe design.

ForthistoworkIthinkthatitwouldhaveto be printed onto stronger paper/card. So that the movement works better and is not stiff to pull out or put back in.

To make to design work better: I would need to use type to explain the story and design a few more layouts to make it a book.

Barn Owl Lino

Barn Owl Lino

Afullsizecuttingofanowl.Barnowlsarequite rear and have been declining over the years. After reading about a scheme to encourage owls to survive I decided to createapieceofworkinrelation.Farmersare being encouraged to leave patches of their land untouched and not farmed to encourage a variety of species such as voles which owls then hunt.

Owlsgobacktothesamebreading/nesting grounds every year and so when farm land changes (hunting areas and nesting) the owls will not stay in that area. The new scheme is called ConservationGrade.

I decided to test out illustration with the printfirsttoseehowIcouldillustrate different surrounds with the same print.

I will extend this print by adding colour and also testing out colour with the lino.

Itestedoutanarticledesign.Butfeeltheimage is too large and looks more like a poster. This is something I am working on furthernowtodevelop.ButIwashappywith lino cutting images I captured on farmland areas.

A few further tests of photographing and using the speech bubble idea again.

Screen Print

I recently tested out a new technique of screen printing. This processes allows you to draw directly onto the screen with a special solution, Instead of exposing an image. I tested a mixture of colours.

I do not feel this process allows you to illustrate in the same way especially as you used a paint brush and so on a smaller image it is hard to show any detail as you could with a pen. I am glad I test-ed this process but am not sure whether I will use it further with this project.

MondayWeek 7 (12-16) am further lino cuttings of hedgehogsWeek 7 (12-16) pm research into hedgehog conservationWeek 8 (19-23) am reflection on the past weekWeek 8 (19-23) pmWeek 9 (26-30) amWeek 9 (26-30) pm final ideas and production forming

EasterEaster

Week 10 (16-20) amWeek 10 (16-20) pmWeek 11 (23-27) amWeek 11 (23-27) pmWeek 12 (30-4) amWeek 12 (30-4) pm

Tuesday Wednesday further lino cuttings of hedgehogs plan story and situation for printsPrinting (screen) print linos

Thursday Fridayphotographnarrow down text to support image photograph

Ontheleftshowsamindmapofmynextideas and take the hedgehog ideas further. In the next week I will be creating more prints for this particular species, and experimenting with the narrative.

Above shows my timetable, I feel I will have more of a direction after another week. After completing my next task I will have a more precise view of where this will be going. I feel that it is the right time to now narrow down on a particular species and to start researching and finalisingandfinishedproduct.