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Hi I’mCraig Lee Jones,here’s my portfolio.

94 Conway Road, Llandudno, LL30 1PP07788374644craigleejones@mac.comcraigleejones.wordpress.comuk.linkedin.com/in/craigleejones

This was a freelance project I recently completed. They wanted a menu that would stand out from their competitors, this is what I came up with.

Snooze Wine BarMenu design1

Snooze Wine Bar Joseph BarnettMenu design21/08/2016

The idea behind the concept for the menu design is I wanted the paper and menu to be an experience not just something you pick up and read.

Snooze Wine Bar Joseph BarnettMenu design21/08/2016

Each of the sections of the menu was on a seperate leaf of paper and you would fold it up and over as you read through the menu.

Snooze Wine Bar Joseph BarnettMenu design21/08/2016

The clients also wanted something to stand the menus on, on the table. So I came up with the idea of this stand and also in the front you can put a business card or a reserved sign.

This was a self directed brief, I designed a concept for an app that could be used for DJs.

CodaApp & UX design2

CodaSelf directed briefApp & UX design02/06/2016

One section is a customizable sampler which allows the DJ to upload their own sound bites and apply effects to them.

CodaCreative design practiceApp & UX design02/06/2016

The second section of the app would consists of a song analyser, where the app would give you key song information. There are several app out on the market that can give all this information but none off them can give this information together.

CodaCreative design practiceApp & UX design02/06/2016

The third section would be a DJ directory where the user could serach any international superstar DJ and read up on their bio and other information.

CodaCreative design practiceApp & UX design02/06/2016

The fourth and final section would be the social platform. The DJ and the fan can interact with one another using the messenger window. The audience member would be able to send a request to the DJ or even congratulate the DJ. The DJ is also able to send messages back to the individual.

Chilli GourmetsComplete company branding3

Chilli Gourmets is UK based artisan chilli growing company, run by Jane Fern. Jane wanted the branding to refelect three key aspects of fresh, crisp and artisan. Jane also did not want to use any black, red, orange or flame and skull motifs within the branding.

Chilli GourmetsA r t i s a n c h i l l i

g r o w e r

Chilli GourmetsJane FernLogo design21/11/2015

My design would represent the award winning products along with the freshness of the chillies. The idea behind the logo was derived from my experiences as a young boy attending the Royal Welsh, I can remember the prizewinning bulls, sheep and even cakes winning big colourful rosettes. I used a simple rosette logo that was clear and colourful which would help the products stand out on the shelf.

Chilli GourmetsJane FernJar tags21/11/2015

To carry forward the idea of artisan I wanted to make sure her lables had more of a handmade feel and instead of using convertional labels on the jar I thought she could us the tags where they could be tied around the neck of the jars.

4 Y LlangollenLogo & menu design

This is my most recent project with the same client as Snooze Wine Bar. Joe wanted an elegant logo for his new pub up in the North Wales countryside.

As this was a new pub Joe was opening he didn’t want to much time spent on the menu he wanted something simple, so that it was easier to add or remove things from the menu in the first few months. I also translated this into Welsh.

Y Llangollen Joseph BarnettLogo & menu design08/11/2016

5

Back in August 2014 I was asked by Karl & Paula from The Great North West Truck Show Charity to design them a logo, along with posters, flyers and social media artworks for their truckshow which was going to be held to help raise money for the Royal Manchester Children’s Hospital.

Great North West Truck ShowLogo & poster design

Great North West Truck ShowPaula & Karl Gratton JonesCharity logo design2014-Present (Annually)

The request from the clients was that the logo had to incorporate a truck on it and the logo was adaptable to be reduced in size to fit onto trophies. The colour pallet I have used, correspond to the same pallet used by Royal Manchester Children’s Hospital.

The logo had to adaptable as the logo was going to printed on to small discs to then be attached to the glass trophies.

Great North West Truck ShowPaula & Karl Gratton JonesCharity logo design2014-Present (Annually)

6 Bedrock GinExport strength product rebrand

While I compoleted the branding workshop I asked Tim, for a placment with Uniform and while I was there in March I worked on the Export Strength Bedrock Gin project.

Here are some label mock ups I designed for the Export Strength gin, I researched the company and I found out the gin is made in the Lake District in Cumbria so I used inspiration from surrounding landscape seen in Cumbria.

Bedrock GinUniformExport product design07/03/2016

Bedrock GinUniformExport ad campaign07/03/2016

DOWN1. Live up to my _________ (9)2. Surround yourself with people who know their ____ (4)3. Remember creativity isn’t ______ (6)4. Use your ___ to your (accros 11) (3)8. The _______ of type is important (7)6. Dream & think ______ (6)7. ____ curious (4)8. Be ______ (6)9. Be inspired by the ____ (4)

ACROSS10. Take creative _______ (7)11. Use your (down 4) to your _________ (9)12. Love ____ (4)13. Don’t focus on one ____ (4)14. Never stop ________ (8)15 Say ___ sometimes you never know what it might lead to (3)16. Be mindful and be _______ (7)17. _____ big (5)

Across

10. Control

11. Advantage

12. Type

13. Idea

14. Learning

15. Yes

16. Ethical

17. Think

Down

1. Potential

2. Shit

3. Linear

4. OCD

5. Anotomy

6. Bigger

7. Stay

8. Myself

9. Past

My mainifestoHave a go and see if you can work it out without cheating.