Portfolio Committee Presentation 12 May 2010

Portfolio Committee Presentation

12 May 2010

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Celebrate Africa Programmes

• African villages• Africa Day

An African World Cup

Building Unity on the continent

National Programmes

• Fly the Flag for Football• MY2010 School Adventure• Public viewing areas (PVA)

Good Hosts

DAC’s programmes• The tournament guide• Mass mobilization campaigns• Proposals

Engagement with the Arts and Culture industrySetting up conditions for wealth creation

Overview of DAC’s programme

FIFA Official programmes • Opening and closing ceremony Definition of Africans by

Africans

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National Programmes

• MY2010 School Adventure• Fly the Flag for Football• Public viewing areas (PVA)

Good HostsSocial CohesionNation Building

National Programme: MY2010 School Adventure

This project was done in partnership with the department of Basic Education, Sports and Recreation and the Local Organising Committee. Adidas came onboard as a aponsor

National Finals took place on May 1st 2010 at the Cultural History Museum in Pretoria.

9 000 schools registered to be a part of this campaign

The museum was so impressed with the standard of the artwork that they have written to us ad requested to keep the artwork on display for a period of the month

The department embarked on an extensive PR campaign, which saw us promoting the competition on a number of radio stations. A partnership was struck with the Sowetan who profiled the campaign over a period of 3 weeks

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National Programme: MY2010 School Adventure

Winners:Genre Foundational Phase Intermediate Phase Senior Phase Further Education

& Training

POSTER 1st Place: Free State2nd Place: Northern Cape3rd Place: Mpumalanga

Visual Art 1st Place: Mpumalanga2nd Place: Limpopo3rd Place: Western Cape

1st Place: Mpumalanga2nd Place: Gauteng3rd Place: Limpopo

1st Place: Gauteng2nd Place: Mpumalanga3rd Place: Free State

Performing Arts

1st Place: Free State2nd Place: KZN3rd Place: Gauteng

1st Place: North West2nd Place: Eastern Cape3rd Place: Gauteng

National Programme:Fly the Flag for Football

We have partnered with the International Marketing Council on the 40 day count down campaign. We will contribute to the total budget of this campaign.

Campaign elements include:A paid for Radio campaign, 400 spots brought to you by the IMC and the DACActivations at Malls, taxi ranks and high traffic areas

The DAC will contribute financially, with flags and artists who will go on the roadshow.

The aim of the campaign is to propel the excitement levels to an unprecedented note while educating people about the protocols of the flag and national anthem.

For the DAC this is part of our social cohesion, mass mobilisation and nation building objectives

Our PR efforts will continue to leverage off the paid for media and put emphasis on the protocol of the flag and the anthem.

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National Programme:PVA

We are still collating information from Provinces

There will be 1 PVA in every district in the country

Provinces and municipalities are responsible for putting up the structures and providing a basic cultural programme

The DAC will assist by way of enhancing existing projects

Most PVAs will screen a minimum of 8 matches including all Bafana matches, the semi finals and the Final

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Celebrate Africa Programmes

• Africa Day• African villages

An African World Cup

Deepening relations with the rest of the continent

DAC is the lead department responsible for coordinating the National cultural programme

Venue: Dries Niemandt Park (aka The Welcome Village) in EkurhuleniDate: Saturday 29th May 2010

The African Qualified Countries (AQC) have been invited to send their most celebratedartist/s to be a part of this event, they’ll be flanked by South African artists plus indigenousdance groups rendering an explosive line up

The days events will be rounded off with a dinner at the Sandton Convention Centre hosted by the Department of Internations Relations and Cooperation

SABC will televise the event LIVE on SABC 2 from 20:00 – 22:30

Africa Awake: Africa Day

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We will host the African Village, an exhibition of all the AQC at the Welcome Centre in Ekurhuleni. We will also profile the department in this exhibition

Each country will exhibit the best their country can offer.

The exhibition will run for the duration of the tournament.

Letters have been sent to the AQC offering them the space to exhibit and requesting theirsupport and participation

DAC will support the marketing and publicity around the venue and join the EkurhuleniMetro in mobilizing people to the venue and putting up exciting programming for the duration of the tournament

Africa Awake: African Village

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DAC’s Programmes

• The tournament guide• Art, craft and Fashion• Proposals

• Engagement with the Arts and Culture industry

• Setting up conditions for wealth creation

• Profile the department• Popularize the national symbols

The objective of the tournament guide is to:Profile the department Profile the playhouses under our watch and highlight their world cup programme Profile the heritage sites also under our watch and the World Heritage sitesA brief view of the museums and theatres of interest Profile each Province and highlight their key event

Distribution channel:Airports and Border gates Bus and train stations. Taxi ranksHotels Timelines:Ready for distribution by June 1st

The DAC’s Programme: The Tournament guide

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High end All African exhibition with a focus on the AQCexhibition will take place at the Sandton Gallery on Mandela Square in Sandton

Football Friday Fashion funkdesign students were challenged to use the flag and the Bafana Bafana kit as inspiration

to come up with a clothing design

Finals will be held at the Fashion Capital in down town JoziWinners stand to win R20 000 in Edgars vouchers plus a double page spread

in the Cosmopolitan magazine

The DAC’s Programme: Art, Craft and Fashion

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• The Department of Arts and Culture received and reviewed proposals submitted by Provinces, Host Cities, Cultural Institutions as well as the general public.

• 41 projects were selected and recommendation was made that these projects be funded

• The department has managed to secure funding for 21 of these projects to the tune of R 59 million.

• A further 127 million has been set aside from the Capital Expenditure Budget to fund 29 infrastructure development projects.

Proposals

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FIFA OFFICIAL PROGRAMME

• Opening and Closing Ceremony Celebration of the continent

• The DAC has contributed R40 million to the ceremonies production

• The success of the FIFA Confederations Cup opening and closing ceremonies was made possible by the DAC and so too the successful hosting of the FIFA Final Draw cultural programme. R5 million was contributed for each project by the department

• The rehearsals are underway for the World Cup ceremonies production

• The ceremonies will testify to the fact that this is a Truly African World Cup. Artists from the AQC will perform live at the ceremonies

Ceremonies

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Ke Nako! SIYABONGA!!

Portfolio Committee Presentation 12 May 2010

Documents

Transcript of Portfolio Committee Presentation 12 May 2010