Portfolio andy aranyi v2012 q4

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ACZELERATE CONFIDENTIAL

PortfolioDigital Marketing 2012Prepared by Andy Aranyi – Thinker/Marketing & Advertising Aczelerate Inc.Dec, 2012

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World Class Clients

Fortune 500 Clients

+Reseller Promos

+Product Intros – InfiniBand & FCoE

+Mercedes Benz Advanced Design

• Mr. Aranyi worked closely with MBUSA on the release of new

Automotive Technologies

Mercedes Benz - New Automotive Technologies Campaign

+Web & Creative Design Networking University

+Creative Technology Expertise• Mr. Aranyi has Conceptualized Interactive Web Apps for IT Engagement:

– Product Configurators from Concept through Design, Crafted User Interface, Managed

Coding and Delivered Apps with Functionality to Drive Lead Generation and Engagement

– QLogic’s SAN Configurator

– IBM Tape Library Configurator and Product Comparator

+Sales Tools that “Close The Deal”

Aggregate Graph of TCO and Downtime

Five Year Graph of TCO and Downtime

• EPSON Imaging Products

Configurator

• ROI Tools PrintNation.com

• ATL QUANTUM -Tape

Library Configurator

• IBM - SAN Configurator

• Qlogic - SAN TCO

Calculator

+Toshiba

• Four Divisions used my services• TAIS – Laptops for Retail• Laptops for Education• SEKAI – Japan OEM• Latin America

+Toshiba Latin America Portal

Distributor & Subsidiary Portal

Complete UI re-design with Creative and Ordering System

+To

shib

a Sa

les

Prom

o

Conceptualized the Whole Sales Contest

Creative Design

Designed Back-end & Logic

Managed Coding

Delivered a highly Successful Point Based Campaign

+Toshiba Marketing Programs

Toshiba Laptops - Education Division Launch Campaign included Strategy and Tactical Plan: National Road Tour, Web Site

Development, Online and Offline Advertising, Direct Mail/EMail, Collateral, Event Marketing, Original Photography, Marketing Program Development and Management

+Retro Radio Station Themed - Intranet

Digital Equipment Corporation / Compaq (Now HP)

+Cr

eativ

e De

sign

– Th

omso

n

+MedTrak - Digital Child Tracker• Developed Internet Strategy & PR Plan

• Creative Design - Messaging

• Built Interactive Applications with New Content for Parents

+ Remedy Interactive CDs Remedy Interactive CD Presentation

Brand Re-positioned

All New Interactive Content – Video and Animation

Developed Interactive Application and UI

Authored in Macromedia Director

+St

oryb

oard

for P

ortio

ns R

emed

y

+Cl

ub E

pson

Cre

ative

+Creative for Club Epson – Sales Contest

+Style Guides – Consistent Branding Create a Content Developer Reference Tool

Microsite with guidelines for new look and feel and resource tools for content developers

Provides Detailed Resources Provide source pages and code, graphic

download area, multimedia resource library

Encourage Subscription and Participation Subscription Database and Auto-email

Capability, Password Protection

Provide Corporate Guidance for Consistent Branding to Global Company like EPSON

+M

ultip

le C

reat

ive D

irect

ions

+EP

SON

Latin

Web

site

+Wire Frame: User Interface Prototype & Template Development Foundation for Design

Provides consistency throughout the Enterprise

Web Developer’s Tool

Ensures Navigational Consistency

+EPSON Prototype & Template Development

– New Web Site Design based on Brand Refresh and Repositioning– Templates Provided for 15 Latin American Countries tied to Style

Guide Microsite

+Retro-Surfer Themed – Sales Contest

+ Creative Design & Video Creative Director for Multimillion Dollar Agency:

• User Interface Design Expertise

• Visual Designer for Web and Overall User Experience

• Digital Video Expertise for Maximizing Impact

• Video for Web Production - Streaming

• Time-Based Media Motion Video Capabilities • QuickTime, Adobe CS3 Suite, Flash, Dreamweaver, Final Cut Pro, Macromedia Director, Flash

• Digital Photography – 3D and Video Editing

+New Brand and Information Architecture Thomson Learning Web Redesign Project

Customized content delivery for faculty, students, parents, authors, publishers, corporations, adult/e-learners

+ ITP - Creative Design & Web Apps

Pioneered Dynamically Driven Database design included e-learning online registration, course calendaring and Extranet for all content creators and publishers. Early CMS

ITP Electronic Learning Site

New site creation and brand development - name, identity mark, messaging

+Th

omso

n Le

arni

ng N

ew B

rand

+Usability Testing

EPSON Web Site Redesign Project

Online Survey and eMail Campaign allowed for Usability Testing of New Creative Design and Navigational Elements

+Tr

ades

how

Crea

tive

+ House of Marley

App Concept

& Design

The Marley and Foo Fighters brotherhood deserves an App that can mix their music ”ON-BEAT”.

The App is a GenreMixer. A device that can Mix two sources of music and Creates a New and Interesting Song!

Picture a memorable musical mix that can take a famous Foo Fighters song and play it to Reggae percussion. Or vice versa. How cool is that! ACZELERATE CONFIDENTIAL

+Creative Concept Developed by Mr. Aranyi

Brotherhood Theme

iOS & Android App

DSP technology under licensing

Reggae Rock brotherhood concept

Featuring Marley and Foo Fighters music

Great Theme that resonates with Target Market

+The Ultimate ReggaeRock App!

Song Info

Timeline

Play /Rewind/Cue

Controls

Effects

Turntable

Mixer

What’s What?


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Creativity & Expertise

Mr. Aranyi has been Crafting Strategies

and Go-To-Market Tactical plans for over 20 years

• Mr. Aranyi Develops Highly Creative Concepts and then Produces

the Final Product by Integrating Bleeding Edge Technologies• Focuses on Building Businesses by Increasing Brand Value with

Traditional Marketing and Digital Marketing

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Portfolio

Prepared by Mr. Andy Aranyi – [email protected]

Thank You for the Opportunity

Portfolio andy aranyi v2012 q4

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